Design Thinking Lunch and Learn Deck
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The document discusses design thinking, emphasizing its importance in problem identification and innovation strategies, particularly in the mechatronics and service design fields. It contrasts design thinking with UX design and management practices, highlighting the significance of empathy and questioning in the discovery process. Various examples, including successful case studies, illustrate the application of design thinking principles in real-world scenarios.
Design Thinking Lunch and Learn Deck
- 2. Little about myself Mechatronics Engineering @ Waterloo Cofounder of YC backed startup Design thinking (Masters + Johnson & Johnson) -- Today - OpenIDEO, Global Service Design Jam
- 3. For the next hour What is design thinking? Examples of design thinking Design thinking vs UX vs Google Sprint You’ll leave with Understanding, Behaviors, Tools Dialogue Talking
- 4. 6-week discovery process We can do moreWe do enough
- 5. Where is our center of gravity? EngineeringDesign
- 8. Asking questions “One of the most trusted axioms in business is that a great managers finds the answers, while a great leader discovers the questions” Peter Drucker coined the phrase “knowledge workers”... He wrote, “The leaders of the past knew how to tell. The leaders of the future will know how to ask.” Designers should be problem identifiers, not just problem solvers searching for a solution to a pre-established set of parameters. We must seek to guide our technology, rather than just allow it to guide us.
- 10. Reframe - selling more milkshakes Milkshake story “jobs to be done”
- 17. Reframe - From LEGO bricks to LEGO empire 2004-2014: Sales have more than quadrupled. 2014: added 893 employees, opened new offices in Shanghai and London, passed Mattel to become the leading toy manufacturer in the world, and topped Ferrari as the world’s “most powerful brand” in the rankings by consultancy Brand Finance. (source: Red Associates)
- 21. Who are the players? Design Managemen t Consulting Agency In-house Startups
- 22. Design thinking vs UX Design thinking Design strategy Innovation strategy Service design Product strategy Strategic Design
- 23. Design thinking vs PM
- 24. Design thinking vs Google Sprint
- 26. Where does this fall under?
- 27. Tools
- 28. Ethnography
- 29. Empathy
- 33. What are people really saying? “We want something edgy” -- failed project due to failed understanding
- 34. Prototype early
- 35. Prototype early
- 38. Three things What kind of problem is this really? Why do people really do something? What assumptions are you making? What’s the quickest way to run an experiment? How might we build a useful and beautiful product → how might we help our client grow?
- 39. More on this topic Local ● OpenIDEO Toronto ● Design Thinking Toronto ● Global Service Design Jam ● Service Design Network Global ● d.School ● IDEO ● UK Design Council
- 40. 6-week discovery process We can do moreWe do enough
- 41. Discussion Thoughts? Questions? Problem that you are facing today? A new project you will begin shortly?
- 42. Appendix
- 43. More examples ● Fetching water in Ghana - some problems don’t need to be solved ● Pump up ● Coffee and bagel ● robot turns around in elevator ● new guinea— doctor.. wants fridge for my vaccines… there’s doctors, vaccines, no doctor ● people don’t steal vaccines, people steal fridges.. ●
- 45. Shh! Don’t Tell Them There’s No Magic In Design Thinking Medium post by Jared Spool One traveler, upon arriving at a new town, knocked on the door of the first house he saw. However, despite the tradition, the homeowner didn’t offer any food. She explained that they were experiencing a drought and barely had enough food to feed their own family. They couldn’t spare a scrap. When the traveler reached the center of town, he took out his pots, started a little fire, and set up to cook himself some dinner. He reached into his bag and pulled out a round stone. He set the stone in the bottom of the pot and started stirring. A crowd of villagers started to form. https://medium.com/ux-immersion-interactions/ssh-dont-tell-them-there-s-no-magic-in-design-thinki ng-b95f33867656
- 46. Shh! Don’t Tell Them There’s No Magic In Design Thinking (Part 2) “What are you doing?” a curious villager asked. “I’m making Stone Soup,” the traveler responded. “You can make a soup out of stone?” asked the villager. “Yes, but a little water makes it better.” “What will it taste like?” a villager new to the scene asked. “Well, it would taste better with some carrots.” ….