Designhotels.com presentation
- 1. DESIGN HOTELS Laura FLEURY Valentine FOLLIN-ARBELET Virginie POIRON Jerome AYALA
- 2. Tag Line: « MADE BY ORIGINALS » Nowadays most hotels feature an element of contemporary design. “Design hotels” have become a hotel segment. So, what makes our member hotels so special? Each offers far more than a designer chair in the lobby; every hotel in our collection provides a specific experience. Architecture, design, service, gastronomy and other special qualities such as the perfect location come together like interlocking pieces of a puzzle to form a consistent and coherent concept. Every single member provides an individual, aesthetic and service-driven hotel experience and reflects the vision of an independent hotelier - an "Original" with a passion for cultural authenticity and genuine hospitality that is rooted and enhanced by thought-provoking design and architecture. Each of our member hotels was “Made by Originals”! Member selection has remained an extraordinary process throughout the history of Design Hotels™. Whenever we choose a member, we always look for its distinguishing factor - the originality in its concept. A set list of selection criteria does not exist - deliberately! It is about scrutinizing key areas to find exactly the right members: holistic concepts, location, architecture, design, local integration, corporate ethics and - most importantly - the people behind the concept and their commitment towards their hotel. Naturally, the people behind every hotel and their guests play a very large role because they breathe life and a distinctive energy into the hotel. The architecture and interior design must create the right ambience for interaction. When like-minded people come together in the right environment, the result is a fascinating place to be. http://corporate.designhotels.com/about_design_hotels/made_by_originals
- 4. Market segmentation • Each hotelier is an ambassador of his country/city in a foreign country/city • More than 200 hotels are refered on Designhotels.com • Every hotels are independent and unique • « They consider authenticity to be a very real value in today’s world » Daniele KIHLGREN
- 5. Customer engagement points Club membership
- 6. Customer engagement points Club membership
- 7. Customer engagement points Facebook
- 8. Customer engagement points Twitter
- 9. Customer engagement points Book purchase
- 10. Customer engagement points Newsletter
- 11. Customer engagement points Videos in partnership with Youtube
- 12. Customer engagement points for one of the member hotel
- 13. Customer engagement points for one of the member hotel
- 14. Digital IQ
- 15. Engagement for the 4 points in customer decisions journey