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Designing Ambient
   drose@media.mit.edu
        @davidrose
the age-old fantasy: to know
PCs, PDAs, and smart phones will not be
the primary way most of us use the Internet
.com has given us portable content which people care about
Designing ambient
Designing ambient
Today’s interfaces demand a great deal of attention


  push                                                 pull



Interruptive                                        Complex
Intrusive                                           Time-consuming
Rude                                                Requires navigation
Often embarrassing                                  Fraught with
                                                    maintenance
                                                    problems
Ambient: quietly waiting for YOU to attend


  push                          ambient                     pull



Interruptive                •Peripheral                  Complex
Intrusive                   •Seamless with environment   Time-consuming
Rude                        •Glanceable                  Requires navigation
Often embarrassing          •Pre-attentive               Fraught with
                                                         maintenance
                            •Calm                        problems
How do we perceive?
                Stage 1:                 Stage 2:
             Early Processing         Late Processing
        • Rapid parallel        • Slower serial processing
          processing
                                • Emphasis on symbols
        • Feature extraction
                                • Volitional
        • Involuntary
                                • “Software”
        • “Hardware”




                                  “basketball”
Pre-Attentive Processing
•   Independent of number of distracters
•   Parallel processing
•   < 250 ms acquisition time
•   Other tasks don’t degrade
•   Non-distracting
Pre-Attentive Examples
Pop Quiz: Which is pre-attentive?
Simple
Affordable
Elegant
Peripheral
Calm


Even Polite?
A new category of Internet object?

never breaks, never needs upgrades, never makes you feel stupid,
         that you’re delighted to live with for decades?
Designing ambient
Summarization is worth more because it requires less of your time




motion           color           angle           pattern             text




Ambiguous                                                  Specific
   more summarized                                           more detailed
   FAST                                                      RICH
Knowing without thinking...




                    How simple can we make an
                  information awareness object?
Orb
Ubiquitous bit-trickling connectivity
   Scalable. Currently serving over 200,000
   devices. Scalable to over 10 billion devices.


   Vast coverage. Data-casts currently cover
   over 90% of US population. Largest
   footprint of any wireless messaging
   network.


   Cost effective. Like a radio for Internet
   data, so no mandatory subscription fees.




ambient
Ambient Information Channels
Finance         Travel         Outdoors    Health         Messaging      News       Enterprise     Other           Shopping

 DOW             Traffic        Weather     Air Quality    Email         Election    Sales          Web Traffic     eBay
                                Forecast                   Waiting       Polls       Trends


 FTSE            Commute        Ski         Pollen         IM Buddy      Opinion     Customer       Online
                 Time                       Index          Status        Polls       sat            Transactions


 NASDAQ          Frequent       Surf                       Mobile plan   NewsFutures Inventory      Homeland
                 Flyer Miles                               minutes                                  Security


 My Portfolio                   Sailing                    Next                      Profit
                                                           Meeting                   Margins


 Bank                           Golf                                                 Employee                       Developer*
 Balance                                                                             Utilization


 Credit Card                                                                         Competition
 Balance




   ambient
The opportunity for Ambient Devices is 10x larger than handsets, because
   people spread multiple devices around their living environments.



              Investment trends              Co-worker availability
              Weather forecasts              Sales trends
              Family budget monitor          Online marketing effectiveness
              Health tracker                 Balanced scorecard
              Media minder                   Security status


                            Home         Office
                            Car          Person
             Traffic congestion                 Golfing/Sailing conditions
             Family whereabouts               Buddy status
             In-touch social reminders        Meeting countdown
                                              Sports betting odds
Ambient datacasting system



  Online content

                   Web Personalization
                                                       eBook
                                                       Umbrella
                                                       Bulb
                                                       Meter
                                                       Mirror
                                         8000 towers   Post-it
                                         90% of US
                                                       GPS
                                                       Watch
                                                       Pillbox
                                                       Fridge

ambient
Designing ambient
New York Times Magazine, December 2002




November,
2002
Designing ambient
Designing ambient
All devices are configured via web or (800) number




                                                    27
Fishing
Fishing
Fishing
Fishing
Fishing
Fishing
Developer*   Open platforms have delightful serendipity,
             people currently use Ambient Devices to track:
             Call center metrics: customer satisfaction, wait time
             Salesforce.com sales performance
             Real-time energy pricing for Southern California Edison

             Build status for at Microsoft’s development center
             Google Adword conversion rates

             Visitors to my companies web site
             Firewall status

             My Book’s position on Amazon’s best seller list
             Hot or Not rating

             Betting odds for the next Yankee’s game
             Friends online now

             ebay bids
             Blood sugar trends for diabetics

             Steps walked for weight watchers




                                                                       34
ambient
ambient
After color -> angle
Temperature Forecast
How to not to be mistaken as a clock?
Designing ambient
Single purpose, like the Orb, but infinitely configurable.

What about Swappable faces?
How do we make it generic, like the Orb. Infinitely configurable?
But, co-axial doesn’t support three different types
of data with different scales…
Ambient Dashboard




ambient
Smart-swappable faces. Insertioninstantly reprogram the device.
                                                   s




   ambient
What’s a common material, in which we could embed information?



Glass
Weather Forecaster

                     47
LG Refrigerator
In BestBuy HomeDepot & Sears stores now.




ambient
Weather Wizard
 ambient
Weather Wizard




                 50
Defining Ambient: a new consumer electronics category


  Design Characteristics                   Technology characteristics

  Pre-attentive                            Tiny computational footprint
     Glance-able, no cognitive load           little local processing or power
     required.                                requirements


  Calm                                     Browser-less interface
     Non-intrusive, seamless with             requires no navigation, zero-training, or
     environment. Evergreen. Friendly.        lag-to-information.


  Universal                                Persistent connection
     No language, characters or numbers.      information is continuously updated.
                                              Bit-trickled.
  Open
     Able to represent multiple types of   Decision-driven data
     data, coded, private.
                                              sophisticated algorithms on the server-
                                              side personalize and summarize data
                                              feeds.
52
53
Behavioral feedback loops
address some billion dollar problems:


Glanceable portfolio makes you trade 3x more

Glanceable traffic makes you spend less time
stuck in traffic jams

Glanceable steps makes you walk 2x more

Glanceable energy pricing makes you conserve
30% more

Glanceable nextbus predictions makes you
trust public transport and ride the bus 20%
more

Glanceable bloodsugar levels makes you test
yourself more often and better control your
diabetes
Precise information, in precisely the wrong location
Exposing customers to energy prices
   flattens the demand curve.
SCE Implementation:   Off-Peak -------------------------
                      ----------------- Event Planned / Active


   C A IS O D a t a




                                  This saves a utility from
                                  buying energy on the spot
                                  market, laying new lines
                                  and building new plants
                                                                 56
Joule
Energy Joule
6 mo trial begins in May in 1000 NY Apartments

Consumer Powerline manages 400k customers
Designing ambient
Bus Pole




           ambient
Designing ambient
Ambient Umbrella
Designing ambient
Designing ambient
Google Clock




               ambientclock.com
ambient
Growth areas for Ambient: People spread multiple devices around their
   living environments.




                       Home         Office
                       Car          Person
Designing ambient
Designing ambient
Designing ambient
Sailing Zone




 ambient
Designing ambient
People spread Ambient devices around their living environments.
People spread Ambient devices around their living environments.
Designing ambient
Designing ambient
Our approach is to daily behavior with packaging
3.5 Billion
Dramatically improving medication
z

    adherence through smart packaging,
    reminders, reports, and rewards.
Designing ambient
VITALITY   Non confidential
               confidential
Vitality addresses each of the root causes of non-adherence




  VITALITY
Patterns of adherence
                                                   Took   Missed




    May                                     June

A
B
C

          Call and missed
                            Call and took
                                                                   Persistence
                                                                   Issue
This is what poor-adherence looks like...
Each row is person, each column is a day. Red indicates a missed dose.




                     Control group=71% of doses taken
This is what adherence looks like with GlowCaps




     Over 95% of doses taken over 6 months
1) Pharmacist deliver medication in a GlowCap


    “The smart pill cap will help you to remember with
    light, sound, and if you want, a reminder call.”
Each GlowCap has a unique IP address and barcode
2) At home, you plug in the reminder light.
3) Every day, the GlowCap and reminder light
flash for an hour, then play a ring tone every few
minutes until you open the GlowCap.
3) Every day, the GlowCap and reminder light
flash for an hour, then play a ring tone every few
minutes until you open the GlowCap.
Simple
No PC, Wifi or broadband required
4) If the cap is still not opened, Vitality places an
automated call to ask “WHY?”
VITALITY                            Wellness offerings
Cellular Hub




               GlowCap 2.0   Vitality Card   Vitality Watch




                                                              Mood +
                Meds          Activity       Food                           Sleep
                                                              Stress
Vitality Watch   •   Stress is measured via galvanic skin response and pulse rate variability
                     (shining a light into the arm under the wrist to get pulse rate)
                 •   Activity is measured via accelerometers
                 •   Sleep quality is also calculated
                 •   Schedule is presented on the face of the watch
Vitality Card




                •   Tracks steps and uploads wireless to the Vitality hub
                •   Local display shows progress with an e-ink fillbar
                •   Couples activity with financial incentives

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Designing ambient

  • 1. Designing Ambient drose@media.mit.edu @davidrose
  • 3. PCs, PDAs, and smart phones will not be the primary way most of us use the Internet
  • 4. .com has given us portable content which people care about
  • 7. Today’s interfaces demand a great deal of attention push pull Interruptive Complex Intrusive Time-consuming Rude Requires navigation Often embarrassing Fraught with maintenance problems
  • 8. Ambient: quietly waiting for YOU to attend push ambient pull Interruptive •Peripheral Complex Intrusive •Seamless with environment Time-consuming Rude •Glanceable Requires navigation Often embarrassing •Pre-attentive Fraught with maintenance •Calm problems
  • 9. How do we perceive? Stage 1: Stage 2: Early Processing Late Processing • Rapid parallel • Slower serial processing processing • Emphasis on symbols • Feature extraction • Volitional • Involuntary • “Software” • “Hardware” “basketball”
  • 10. Pre-Attentive Processing • Independent of number of distracters • Parallel processing • < 250 ms acquisition time • Other tasks don’t degrade • Non-distracting
  • 12. Pop Quiz: Which is pre-attentive?
  • 14. A new category of Internet object? never breaks, never needs upgrades, never makes you feel stupid, that you’re delighted to live with for decades?
  • 16. Summarization is worth more because it requires less of your time motion color angle pattern text Ambiguous Specific more summarized more detailed FAST RICH
  • 17. Knowing without thinking... How simple can we make an information awareness object?
  • 18. Orb
  • 19. Ubiquitous bit-trickling connectivity Scalable. Currently serving over 200,000 devices. Scalable to over 10 billion devices. Vast coverage. Data-casts currently cover over 90% of US population. Largest footprint of any wireless messaging network. Cost effective. Like a radio for Internet data, so no mandatory subscription fees. ambient
  • 20. Ambient Information Channels Finance Travel Outdoors Health Messaging News Enterprise Other Shopping DOW Traffic Weather Air Quality Email Election Sales Web Traffic eBay Forecast Waiting Polls Trends FTSE Commute Ski Pollen IM Buddy Opinion Customer Online Time Index Status Polls sat Transactions NASDAQ Frequent Surf Mobile plan NewsFutures Inventory Homeland Flyer Miles minutes Security My Portfolio Sailing Next Profit Meeting Margins Bank Golf Employee Developer* Balance Utilization Credit Card Competition Balance ambient
  • 21. The opportunity for Ambient Devices is 10x larger than handsets, because people spread multiple devices around their living environments. Investment trends Co-worker availability Weather forecasts Sales trends Family budget monitor Online marketing effectiveness Health tracker Balanced scorecard Media minder Security status Home Office Car Person Traffic congestion Golfing/Sailing conditions Family whereabouts Buddy status In-touch social reminders Meeting countdown Sports betting odds
  • 22. Ambient datacasting system Online content Web Personalization eBook Umbrella Bulb Meter Mirror 8000 towers Post-it 90% of US GPS Watch Pillbox Fridge ambient
  • 24. New York Times Magazine, December 2002 November, 2002
  • 27. All devices are configured via web or (800) number 27
  • 34. Developer* Open platforms have delightful serendipity, people currently use Ambient Devices to track: Call center metrics: customer satisfaction, wait time Salesforce.com sales performance Real-time energy pricing for Southern California Edison Build status for at Microsoft’s development center Google Adword conversion rates Visitors to my companies web site Firewall status My Book’s position on Amazon’s best seller list Hot or Not rating Betting odds for the next Yankee’s game Friends online now ebay bids Blood sugar trends for diabetics Steps walked for weight watchers 34
  • 37. After color -> angle
  • 39. How to not to be mistaken as a clock?
  • 41. Single purpose, like the Orb, but infinitely configurable. What about Swappable faces?
  • 42. How do we make it generic, like the Orb. Infinitely configurable?
  • 43. But, co-axial doesn’t support three different types of data with different scales…
  • 45. Smart-swappable faces. Insertioninstantly reprogram the device. s ambient
  • 46. What’s a common material, in which we could embed information? Glass
  • 48. LG Refrigerator In BestBuy HomeDepot & Sears stores now. ambient
  • 51. Defining Ambient: a new consumer electronics category Design Characteristics Technology characteristics Pre-attentive Tiny computational footprint Glance-able, no cognitive load little local processing or power required. requirements Calm Browser-less interface Non-intrusive, seamless with requires no navigation, zero-training, or environment. Evergreen. Friendly. lag-to-information. Universal Persistent connection No language, characters or numbers. information is continuously updated. Bit-trickled. Open Able to represent multiple types of Decision-driven data data, coded, private. sophisticated algorithms on the server- side personalize and summarize data feeds.
  • 52. 52
  • 53. 53
  • 54. Behavioral feedback loops address some billion dollar problems: Glanceable portfolio makes you trade 3x more Glanceable traffic makes you spend less time stuck in traffic jams Glanceable steps makes you walk 2x more Glanceable energy pricing makes you conserve 30% more Glanceable nextbus predictions makes you trust public transport and ride the bus 20% more Glanceable bloodsugar levels makes you test yourself more often and better control your diabetes
  • 55. Precise information, in precisely the wrong location
  • 56. Exposing customers to energy prices flattens the demand curve. SCE Implementation: Off-Peak ------------------------- ----------------- Event Planned / Active C A IS O D a t a This saves a utility from buying energy on the spot market, laying new lines and building new plants 56
  • 57. Joule
  • 58. Energy Joule 6 mo trial begins in May in 1000 NY Apartments Consumer Powerline manages 400k customers
  • 60. Bus Pole ambient
  • 65. Google Clock ambientclock.com
  • 67. Growth areas for Ambient: People spread multiple devices around their living environments. Home Office Car Person
  • 73. People spread Ambient devices around their living environments.
  • 74. People spread Ambient devices around their living environments.
  • 77. Our approach is to daily behavior with packaging
  • 79. Dramatically improving medication z adherence through smart packaging, reminders, reports, and rewards.
  • 81. VITALITY Non confidential confidential
  • 82. Vitality addresses each of the root causes of non-adherence VITALITY
  • 83. Patterns of adherence Took Missed May June A B C Call and missed Call and took Persistence Issue
  • 84. This is what poor-adherence looks like... Each row is person, each column is a day. Red indicates a missed dose. Control group=71% of doses taken
  • 85. This is what adherence looks like with GlowCaps Over 95% of doses taken over 6 months
  • 86. 1) Pharmacist deliver medication in a GlowCap “The smart pill cap will help you to remember with light, sound, and if you want, a reminder call.”
  • 87. Each GlowCap has a unique IP address and barcode
  • 88. 2) At home, you plug in the reminder light.
  • 89. 3) Every day, the GlowCap and reminder light flash for an hour, then play a ring tone every few minutes until you open the GlowCap.
  • 90. 3) Every day, the GlowCap and reminder light flash for an hour, then play a ring tone every few minutes until you open the GlowCap.
  • 91. Simple No PC, Wifi or broadband required
  • 92. 4) If the cap is still not opened, Vitality places an automated call to ask “WHY?”
  • 93. VITALITY Wellness offerings Cellular Hub GlowCap 2.0 Vitality Card Vitality Watch Mood + Meds Activity Food Sleep Stress
  • 94. Vitality Watch • Stress is measured via galvanic skin response and pulse rate variability (shining a light into the arm under the wrist to get pulse rate) • Activity is measured via accelerometers • Sleep quality is also calculated • Schedule is presented on the face of the watch
  • 95. Vitality Card • Tracks steps and uploads wireless to the Vitality hub • Local display shows progress with an e-ink fillbar • Couples activity with financial incentives