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PAUL SAS
PSAS@BAYCHI.ORG
MOTIVATION ENGINEERS
DESIGNING CONVERSATIONAL
BOTS TO FEEL BETTER
PAUL SAS
PSAS@BAYCHI.ORG
MOTIVATION ENGINEERS
Noisebridge 05.10.02017
2 © Motivation Engineers
overview
Noisebridge 05.10.02017
Emotions-
What Are They For?
How Are They Measured?
Personable Bots are:
Polite
Intuitive
Empowering
Engineering Considerations - NoiseBridge Brains Share Their Feelings
Polite
Flattering
On-My-Team
Reflect Back My State
Cultivate Curiosity
Humorous
Actionable
Trustworthy
3 © Motivation Engineers
WHEN YOU FEEL IT,
YOU (USUALLY) KNOW & SHOW IT
Emotions
are complex,
multi-dimensional,
and hugely
important
Attention
compels, focuses,
resists intentional override
Cognitive
awareness, attributions,
goals, interpretations
Self-awareness of
motor expression
Personality
Type
Unconscious
perception
Motor expression
face, body, voice
Autonomic
hormonal and visceral
Memories
Cultural Appropriateness
WEIRD - Western, Educated,
Industrialized, Rich, Democratic
Noisebridge 05.10.02017
4
Noisebridge 05.10.02017
4 © Motivation Engineers
5 © Motivation Engineers
CIRCUIT OF EMOTIONS THOUGHTS BEHAVIOR
E B
T
T H O U G H T S
What we THINK affects
how we act and feel
E M OT I O N S
How we FEEL affects
what we think and do
B E H AV I O R
What we DO affects
how we think and feel
Noisebridge 05.10.02017
Interoception
The brain’s integration of sensory signals from the
body to produce the experience of this body as
mine (sense of body-ownership)
6 © Motivation Engineers
MULTIPLE WAYS TO MODEL
Ekman’s 6 Basic Emotions
Happy Sad Fear
Anger Surprise Disgust
Intensity & Valence
Noisebridge 05.10.02017
7 © Motivation Engineers
COGNITIVE APPRAISAL
Responsibility
Who is to blame?
Control
Am I the Boss?
Cope by seeking slivers of
control over outcomes
Legitimacy
Am I getting what
I'm owed?
Fair/deserved or unfair
Effort
How hard do I
have to work?
Energy demand minimized to
dodge an unpleasant emotion
Attention
Attention attracted
over time.
Focusing Illusion
Pleasantness
How good do I
feel right now?
Pleasing, attractive aspects
Obstacle
Is anything frustrating
my will?
Blocking goals
interpreted as personal
Certainty
Confidence
about outcome
Noisebridge 05.10.02017
8 © Motivation Engineers
Emotions Are Goal-Oriented
EVENT
Yes
Emotion
Goal
Relevant?
Ego
Involvement?
Yes
Positive Emotion
Happiness
Pride
Love
Not
Relevant
Boosts
self-esteem
Mutual
Affection
Negative Emotion
Anger,
Shame
Fear/ Anxiety
Sadness
Damages
self-esteem
Threat
to self
Loss
to self
No No Emotion
Goal
Congruent?
No
Noisebridge 05.10.02017
We Instinctively Anthropomorphize
One of my favorite
Twitter feeds
Noisebridge 05.10.02017
9 © Motivation Engineers
10
Fools for a Good Story
Michotte The Perception of Causality
http://cogweb.ucla.edu/Discourse/Narrative/michotte-demo.swf
Noisebridge 05.10.02017
10 © Motivation Engineers
Building a better Eliza
Building a better Eliza (1966 computer program)
ELIZA mimicked a therapist by returning 

whatever user typed with a question
> How does that make you feel?

>Tell me more about …
11
Microsoft “Clippy” had much more
computational intelligence, but it
only directed attention to Clippy
Noisebridge 05.10.02017
11 © Motivation Engineers
Low Fi representations can still deliver the right feel
Oculus Rift is leveraging
this
Instead of high fidelity
realism, designers invest in
the most powerful cues for
sociality
Schematic, sketchy, yet in
many important ways, a
cartoon gets treated like a
person
Noisebridge 05.10.02017
12 © Motivation Engineers
Pets are another compelling example of how attachment
and relationships do not depend on human-level intelligence
Spaniels’ extreme eagerness to
please; cats at the other pole
Noisebridge 05.10.02017
13 © Motivation Engineers
14 © Motivation Engineers
Self-reports (Many Different Instruments)
Participants rate overall experience
Second by second changes might using rating dial
Subjective crowdsourced ratings
Judges (e.g., MechTurk or Leapforce) identify/rate emotion in content
AI / Machine Learning for text
Large data sets can be trained to recognize
Pupil dilation
Changes in pupil size show cognitive demand
Facial coding
Automatic coding of facial responses
Voice
Expressive
Analyze words used, and voice pitch and volume
Heart rate
Measure changes in heart beat rate
Skin response
Measure changes in skin conductivity (sweating)
1
2
3
4
5
6
7
8
METHODS FOR MEASURING EMOTIONS
Noisebridge 05.10.02017
Engineering Emotional Chatbots
Emotional Chatting Machine
Noisebridge 05.10.02017
https://arxiv.org/pdf/1704.01074.pdf
15 © Motivation Engineers
Politeness Counts
Expectations strongly influence the actual experience
Framing at outset defines what a customer should expect
Deflect blame from me
Missing a goal or overspending risks harsh feedback
Focus on productive response, rather than assigning any fault
Face-saving workarounds include

indirect requests
hedges
deference
expressions of gratitude
Apologies
Avoid the awkward implication that the user has somehow failed.
Never make me feel as if I’m in the wrong (ignorant, limited or less than powerful)
Noisebridge 05.10.02017
16 © Motivation Engineers
Alan Cooper’s 14 Principles of Polite Apps (1999)
Polite software:
gives instant gratification
is taciturn about its personal problems
is responsive
is interested in me
stays focused
is well-informed
is perceptive
is self-confident
is fudge-able (handles imprecision)
is trustworthy
is deferential to me
anticipates my needs
is forthcoming
has common sense
Noisebridge 05.10.02017
http://www.testingspot.net/archived/ac0699.pdf
17 © Motivation Engineers
Intuitive Smart Defaults
Smart defaults dramatically increases compliance
Default choice lowers cognitive load
Where possible, present options which
foreground one path as the default
Present one option as the automatic path


Social norms (most people choose X) can add further
motivational force
My conversation with a chatbot should never feel confusing
Noisebridge 05.10.02017
18 © Motivation Engineers
Intuitive from the First Moment
Noisebridge 05.10.02017
19 © Motivation Engineers
Empower Me
Control is crucial to Me
Offering small modifications increases confidence and
willingness to rely upon recommendations
“Illusion of Control” has measurable impact on value.
When a lottery ticket is personally picked out of a hat,
people value it far more highly than if it is picked for
them.
Algorithm aversion: People judge an algorithm’s
mistakes much more harshly than the errors of humans.
Noisebridge 05.10.02017
20 © Motivation Engineers
Noisebridge 05.10.02017
21 © Motivation Engineers
Flatter Me
If a chatbot can’t say anything smart, at least
say something nice
Even praise tagged as automated boilerplate in Cliff
Nass’s lab, it still improved the user experience.
Even without overt praise: Just take all blame for
difficult interactions or mistakes.
Noisebridge 05.10.02017
22 © Motivation Engineers
Flatter Me
Noisebridge 05.10.02017
23 © Motivation Engineers
Can We Really Be Helped by Scripts
REBT slogans -> CBT -> DBT
Other ways we change our feelings
Songs
Stories
Plays
Motivational Posters
Noisebridge 05.10.02017
24 © Motivation Engineers
On-my-team
Strengthen my sense of affiliation
Increase interdependence by explaining how it’s expressly
taking steps motivated by my goals.
HMW make Microsoft Clippy less annoying?
Clippy volunteered, in alliance with the user, to bring their
complaint straight to Microsoft’s programmers.
Chatbots must convey how they are in alliance with my goals.
Noisebridge 05.10.02017
25 © Motivation Engineers
On-my-team
Noisebridge 05.10.02017
26 © Motivation Engineers
Reflect Back to Me
Alignment between my emotion and the
computer’s mood improves the experience
Sensitivity should mirror my attentional context
A personable bot reflects my current state & how our feelings match.
Noisebridge 05.10.02017
27 © Motivation Engineers
Cultivate curiosity
“We are more pained by ignorance than we are pleased by
instruction” - Sam Johnson
Information, no matter how potentially useful, can not excite
interest by itself
Pose questions, rather than simply report
info, to excite a cognitive appetite
Do you want the bot to teach or the user to learn?
Noisebridge 05.10.02017
The Wick in the Candle of Learning Epistemic Curiosity Activates Reward
Circuitry and Enhances Memory
George Loewenstein and co-authors
28 © Motivation Engineers
Humor
Playful, pleasant surprises convey a personal voice.
Noisebridge 05.10.02017
29 © Motivation Engineers
Actionable
Tests have proved that combining these 4 components
dramatically boosts participation in voting
Have a specific plan (location + precise time + steps)
Failure should not be attributed to motivation
Expectations about others – Everybody’s doing X
Identity – You’re the kind of person who does X
Accountability – You can expect to be checked-in-on
afterwards to discuss the experience
Noisebridge 05.10.02017
30 © Motivation Engineers
Trust
Reliably delivering value builds my trust in the chatbot
Trust cashes in on all the foregoing
Mutual reciprocity means give to get
Surface work that’s being done for customer
Labor transparency: Being made aware of how an
algorithm has expended effort, appreciation,
enjoyment, and valuation of the outcome goes up
31 © Motivation Engineers
32 © Motivation Engineers
Personable Bots
BayCHI 05.09.02017
Polite
Intuitive
Empowering Flattering
On-My-Team
Reflect Back
Curious
Humorous
Actionable
Trustworthy
PIE FOR CHAT
33 © Motivation Engineers
TYPES OF RELATIONSHIPS
BayCHI 05.09.02017
E.G. 12 BRAND ARCHETYPES
Engineering with EARL
Noisebridge 05.10.02017
http://emotion-research.net/projects/humaine/earl/proposal
34 © Motivation Engineers
Engineering with EARL
Noisebridge 05.10.02017
http://emotion-research.net/projects/humaine/earl/proposal
A category set consisting of 10 emotion classes (plus neutral) as used in the annotation of the
AIBO database, described in: Batliner et al. (2004). "You stupid tin box" - Children interacting
with the AIBO robot. LREC 2004, pp.171-174.
</xsd:documentation>
</xsd:annotation>
<xsd:restriction base="xsd:NMTOKEN">
<xsd:enumeration value="joyful"/>
<xsd:enumeration value="surprised"/>
<xsd:enumeration value="neutral"/>
<xsd:enumeration value="emphatic"/>
<xsd:enumeration value="helpless"/>
<xsd:enumeration value="touchy"/>
<xsd:enumeration value="angry"/>
<xsd:enumeration value="motherese"/>
<xsd:enumeration value="bored"/>
<xsd:enumeration value="reprimanding"/>
<xsd:enumeration value="rest"/>
<xsd:attribute name="suddenness" type="xsd:float" use="optional"/>
<xsd:attribute name="familiarity" type="xsd:float" use="optional"/>
<xsd:attribute name="predictability" type="xsd:float" use="optional"/>
<xsd:attribute name="intrinsic_pleasantness" type="xsd:float" use="optional"/>
<xsd:attribute name="relevance_self_concerns" type="xsd:float" use="optional"/>
<xsd:attribute name="relevance_relationship_concerns" type="xsd:float" use="optional"/>
<xsd:attribute name="relevance_social_order_concerns" type="xsd:float" use="optional"/>
<xsd:attribute name="goal_outcome_probability" type="xsd:float" use="optional"/>
<xsd:attribute name="consonant_with_expectation" type="xsd:float" use="optional"/>
<xsd:attribute name="goal_conduciveness" type="xsd:float" use="optional"/>
<xsd:attribute name="goal_urgency" type="xsd:float" use="optional"/>
<xsd:attribute name="cause_agent_self" type="xsd:float" use="optional"/>
<xsd:attribute name="cause_agent_other" type="xsd:float" use="optional"/>
<xsd:attribute name="cause_motive_intentional" type="xsd:float" use="optional"/>
<xsd:attribute name="event_controllability" type="xsd:float" use="optional"/>
35 © Motivation Engineers
36 © Motivation Engineers
TL;DR

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Designing Conversational Interfaces To Feel Better

  • 1. PAUL SAS PSAS@BAYCHI.ORG MOTIVATION ENGINEERS DESIGNING CONVERSATIONAL BOTS TO FEEL BETTER PAUL SAS PSAS@BAYCHI.ORG MOTIVATION ENGINEERS Noisebridge 05.10.02017
  • 2. 2 © Motivation Engineers overview Noisebridge 05.10.02017 Emotions- What Are They For? How Are They Measured? Personable Bots are: Polite Intuitive Empowering Engineering Considerations - NoiseBridge Brains Share Their Feelings Polite Flattering On-My-Team Reflect Back My State Cultivate Curiosity Humorous Actionable Trustworthy
  • 3. 3 © Motivation Engineers WHEN YOU FEEL IT, YOU (USUALLY) KNOW & SHOW IT Emotions are complex, multi-dimensional, and hugely important Attention compels, focuses, resists intentional override Cognitive awareness, attributions, goals, interpretations Self-awareness of motor expression Personality Type Unconscious perception Motor expression face, body, voice Autonomic hormonal and visceral Memories Cultural Appropriateness WEIRD - Western, Educated, Industrialized, Rich, Democratic Noisebridge 05.10.02017
  • 4. 4 Noisebridge 05.10.02017 4 © Motivation Engineers
  • 5. 5 © Motivation Engineers CIRCUIT OF EMOTIONS THOUGHTS BEHAVIOR E B T T H O U G H T S What we THINK affects how we act and feel E M OT I O N S How we FEEL affects what we think and do B E H AV I O R What we DO affects how we think and feel Noisebridge 05.10.02017 Interoception The brain’s integration of sensory signals from the body to produce the experience of this body as mine (sense of body-ownership)
  • 6. 6 © Motivation Engineers MULTIPLE WAYS TO MODEL Ekman’s 6 Basic Emotions Happy Sad Fear Anger Surprise Disgust Intensity & Valence Noisebridge 05.10.02017
  • 7. 7 © Motivation Engineers COGNITIVE APPRAISAL Responsibility Who is to blame? Control Am I the Boss? Cope by seeking slivers of control over outcomes Legitimacy Am I getting what I'm owed? Fair/deserved or unfair Effort How hard do I have to work? Energy demand minimized to dodge an unpleasant emotion Attention Attention attracted over time. Focusing Illusion Pleasantness How good do I feel right now? Pleasing, attractive aspects Obstacle Is anything frustrating my will? Blocking goals interpreted as personal Certainty Confidence about outcome Noisebridge 05.10.02017
  • 8. 8 © Motivation Engineers Emotions Are Goal-Oriented EVENT Yes Emotion Goal Relevant? Ego Involvement? Yes Positive Emotion Happiness Pride Love Not Relevant Boosts self-esteem Mutual Affection Negative Emotion Anger, Shame Fear/ Anxiety Sadness Damages self-esteem Threat to self Loss to self No No Emotion Goal Congruent? No Noisebridge 05.10.02017
  • 9. We Instinctively Anthropomorphize One of my favorite Twitter feeds Noisebridge 05.10.02017 9 © Motivation Engineers
  • 10. 10 Fools for a Good Story Michotte The Perception of Causality http://cogweb.ucla.edu/Discourse/Narrative/michotte-demo.swf Noisebridge 05.10.02017 10 © Motivation Engineers
  • 11. Building a better Eliza Building a better Eliza (1966 computer program) ELIZA mimicked a therapist by returning 
 whatever user typed with a question > How does that make you feel?
 >Tell me more about … 11 Microsoft “Clippy” had much more computational intelligence, but it only directed attention to Clippy Noisebridge 05.10.02017 11 © Motivation Engineers
  • 12. Low Fi representations can still deliver the right feel Oculus Rift is leveraging this Instead of high fidelity realism, designers invest in the most powerful cues for sociality Schematic, sketchy, yet in many important ways, a cartoon gets treated like a person Noisebridge 05.10.02017 12 © Motivation Engineers
  • 13. Pets are another compelling example of how attachment and relationships do not depend on human-level intelligence Spaniels’ extreme eagerness to please; cats at the other pole Noisebridge 05.10.02017 13 © Motivation Engineers
  • 14. 14 © Motivation Engineers Self-reports (Many Different Instruments) Participants rate overall experience Second by second changes might using rating dial Subjective crowdsourced ratings Judges (e.g., MechTurk or Leapforce) identify/rate emotion in content AI / Machine Learning for text Large data sets can be trained to recognize Pupil dilation Changes in pupil size show cognitive demand Facial coding Automatic coding of facial responses Voice Expressive Analyze words used, and voice pitch and volume Heart rate Measure changes in heart beat rate Skin response Measure changes in skin conductivity (sweating) 1 2 3 4 5 6 7 8 METHODS FOR MEASURING EMOTIONS Noisebridge 05.10.02017
  • 15. Engineering Emotional Chatbots Emotional Chatting Machine Noisebridge 05.10.02017 https://arxiv.org/pdf/1704.01074.pdf 15 © Motivation Engineers
  • 16. Politeness Counts Expectations strongly influence the actual experience Framing at outset defines what a customer should expect Deflect blame from me Missing a goal or overspending risks harsh feedback Focus on productive response, rather than assigning any fault Face-saving workarounds include
 indirect requests hedges deference expressions of gratitude Apologies Avoid the awkward implication that the user has somehow failed. Never make me feel as if I’m in the wrong (ignorant, limited or less than powerful) Noisebridge 05.10.02017 16 © Motivation Engineers
  • 17. Alan Cooper’s 14 Principles of Polite Apps (1999) Polite software: gives instant gratification is taciturn about its personal problems is responsive is interested in me stays focused is well-informed is perceptive is self-confident is fudge-able (handles imprecision) is trustworthy is deferential to me anticipates my needs is forthcoming has common sense Noisebridge 05.10.02017 http://www.testingspot.net/archived/ac0699.pdf 17 © Motivation Engineers
  • 18. Intuitive Smart Defaults Smart defaults dramatically increases compliance Default choice lowers cognitive load Where possible, present options which foreground one path as the default Present one option as the automatic path 
 Social norms (most people choose X) can add further motivational force My conversation with a chatbot should never feel confusing Noisebridge 05.10.02017 18 © Motivation Engineers
  • 19. Intuitive from the First Moment Noisebridge 05.10.02017 19 © Motivation Engineers
  • 20. Empower Me Control is crucial to Me Offering small modifications increases confidence and willingness to rely upon recommendations “Illusion of Control” has measurable impact on value. When a lottery ticket is personally picked out of a hat, people value it far more highly than if it is picked for them. Algorithm aversion: People judge an algorithm’s mistakes much more harshly than the errors of humans. Noisebridge 05.10.02017 20 © Motivation Engineers
  • 21. Noisebridge 05.10.02017 21 © Motivation Engineers
  • 22. Flatter Me If a chatbot can’t say anything smart, at least say something nice Even praise tagged as automated boilerplate in Cliff Nass’s lab, it still improved the user experience. Even without overt praise: Just take all blame for difficult interactions or mistakes. Noisebridge 05.10.02017 22 © Motivation Engineers
  • 23. Flatter Me Noisebridge 05.10.02017 23 © Motivation Engineers
  • 24. Can We Really Be Helped by Scripts REBT slogans -> CBT -> DBT Other ways we change our feelings Songs Stories Plays Motivational Posters Noisebridge 05.10.02017 24 © Motivation Engineers
  • 25. On-my-team Strengthen my sense of affiliation Increase interdependence by explaining how it’s expressly taking steps motivated by my goals. HMW make Microsoft Clippy less annoying? Clippy volunteered, in alliance with the user, to bring their complaint straight to Microsoft’s programmers. Chatbots must convey how they are in alliance with my goals. Noisebridge 05.10.02017 25 © Motivation Engineers
  • 27. Reflect Back to Me Alignment between my emotion and the computer’s mood improves the experience Sensitivity should mirror my attentional context A personable bot reflects my current state & how our feelings match. Noisebridge 05.10.02017 27 © Motivation Engineers
  • 28. Cultivate curiosity “We are more pained by ignorance than we are pleased by instruction” - Sam Johnson Information, no matter how potentially useful, can not excite interest by itself Pose questions, rather than simply report info, to excite a cognitive appetite Do you want the bot to teach or the user to learn? Noisebridge 05.10.02017 The Wick in the Candle of Learning Epistemic Curiosity Activates Reward Circuitry and Enhances Memory George Loewenstein and co-authors 28 © Motivation Engineers
  • 29. Humor Playful, pleasant surprises convey a personal voice. Noisebridge 05.10.02017 29 © Motivation Engineers
  • 30. Actionable Tests have proved that combining these 4 components dramatically boosts participation in voting Have a specific plan (location + precise time + steps) Failure should not be attributed to motivation Expectations about others – Everybody’s doing X Identity – You’re the kind of person who does X Accountability – You can expect to be checked-in-on afterwards to discuss the experience Noisebridge 05.10.02017 30 © Motivation Engineers
  • 31. Trust Reliably delivering value builds my trust in the chatbot Trust cashes in on all the foregoing Mutual reciprocity means give to get Surface work that’s being done for customer Labor transparency: Being made aware of how an algorithm has expended effort, appreciation, enjoyment, and valuation of the outcome goes up 31 © Motivation Engineers
  • 32. 32 © Motivation Engineers Personable Bots BayCHI 05.09.02017 Polite Intuitive Empowering Flattering On-My-Team Reflect Back Curious Humorous Actionable Trustworthy PIE FOR CHAT
  • 33. 33 © Motivation Engineers TYPES OF RELATIONSHIPS BayCHI 05.09.02017 E.G. 12 BRAND ARCHETYPES
  • 34. Engineering with EARL Noisebridge 05.10.02017 http://emotion-research.net/projects/humaine/earl/proposal 34 © Motivation Engineers
  • 35. Engineering with EARL Noisebridge 05.10.02017 http://emotion-research.net/projects/humaine/earl/proposal A category set consisting of 10 emotion classes (plus neutral) as used in the annotation of the AIBO database, described in: Batliner et al. (2004). "You stupid tin box" - Children interacting with the AIBO robot. LREC 2004, pp.171-174. </xsd:documentation> </xsd:annotation> <xsd:restriction base="xsd:NMTOKEN"> <xsd:enumeration value="joyful"/> <xsd:enumeration value="surprised"/> <xsd:enumeration value="neutral"/> <xsd:enumeration value="emphatic"/> <xsd:enumeration value="helpless"/> <xsd:enumeration value="touchy"/> <xsd:enumeration value="angry"/> <xsd:enumeration value="motherese"/> <xsd:enumeration value="bored"/> <xsd:enumeration value="reprimanding"/> <xsd:enumeration value="rest"/> <xsd:attribute name="suddenness" type="xsd:float" use="optional"/> <xsd:attribute name="familiarity" type="xsd:float" use="optional"/> <xsd:attribute name="predictability" type="xsd:float" use="optional"/> <xsd:attribute name="intrinsic_pleasantness" type="xsd:float" use="optional"/> <xsd:attribute name="relevance_self_concerns" type="xsd:float" use="optional"/> <xsd:attribute name="relevance_relationship_concerns" type="xsd:float" use="optional"/> <xsd:attribute name="relevance_social_order_concerns" type="xsd:float" use="optional"/> <xsd:attribute name="goal_outcome_probability" type="xsd:float" use="optional"/> <xsd:attribute name="consonant_with_expectation" type="xsd:float" use="optional"/> <xsd:attribute name="goal_conduciveness" type="xsd:float" use="optional"/> <xsd:attribute name="goal_urgency" type="xsd:float" use="optional"/> <xsd:attribute name="cause_agent_self" type="xsd:float" use="optional"/> <xsd:attribute name="cause_agent_other" type="xsd:float" use="optional"/> <xsd:attribute name="cause_motive_intentional" type="xsd:float" use="optional"/> <xsd:attribute name="event_controllability" type="xsd:float" use="optional"/> 35 © Motivation Engineers
  • 36. 36 © Motivation Engineers TL;DR