Designing for a New Plastics Economy
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This document discusses the C School, which aims to inspire and build capabilities for designers designing for the circular economy. The C School will provide methods for organizations participating in the New Plastics Economy initiative through a publicly available website. It will focus on practical circular design principles and processes. Leading design agencies, universities, and companies are involved. The timeline includes developing a prototype toolkit in September-October 2016 and launching the first beta website version in early 2017.
Designing for a New Plastics Economy
- 1. Designing for a new plastics economy Simon Widmer (Ellen MacArthur Foundation) and Chris Grantham (IDEO) + Image in BG of this slide
- 2. +LONDON 2016 Plastic Touches Everyone - Exponentially
- 5. +LONDON 2016 New Plastics Economy Report • 1000s of news articles • Millions of social media impressions • Widely picked up by companies, industry associations, policymakers
- 6. +LONDON 2016 Lead philanthropic partner Core partners Philanthropic funders
- 7. +LONDON 2016 We are facing demanding, but also very exciting design challenges…
- 8. LONDON 2016 + How might we design out the need for separate lids? 1.
- 9. +LONDON 2016 How might we redesign items with high leakage rates? 2.
- 10. +LONDON 2016 How might we offer our product as a circular service? 3.
- 12. What is the objective of the C school? • Inspire and build up capabilities amongst designers designing for The New Plastics Economy and the circular economy more broadly • Provide practical methods for individuals and organisations participating in the NPEC innovation moonshot programme • Longer term, to inspire a new generation of creatively confident circular designers and more resilient organisations capable of thriving in the circular economy. LONDON 2016 +
- 13. What will it look like? • Free publicly accessible website • It’s modular and adaptable to different levels of starting knowledge • Focus on practical methods rather than theory • Various media forms • Key elements will be: • circular design principles • an adapted, circular “design thinking” process • a series of design methods and activities LONDON 2016 + Preliminary
- 14. Who is on board? • Leading design agencies • ± 10 universities • Companies from the New Plastics Economy initiative and from the Ellen MacArthur Foundation network • An advisory board with Tim Brown, Andrew Morlet, Leif Huff, Bob Adam, Gayle DeBruyn, Prof. Peter Childs, Gavin Warner. LONDON 2016 + Preliminary
- 15. Timeline +LONDON 2016 Sept 5 - Mid October: Development of prototype toolkit Early 2017 Launch of first beta version as a publicly available website Oct 3 - 4: Innovation workshop in New York Mid October: Prototyping with selected companies, experts and universities Nov 8: DIF session on C School Early 2017 Sept 2016
- 16. +LONDON 2016 Design thinking is well suited as a circular method for change.
- 17. +LONDON 2016 Be Optimistic Believing that something is possible will somehow make it so. Collaborate The most powerful asset we have in the our arsenal is the word “we.” Embrace Ambiguity Get comfortable with uncomfortable-ness Learn From Failure Ask for forgiveness, not permission.
- 18. +LONDON 2016 Take Ownership Individual ownership supports collective responsibility. Make Others Successful Going out of your way to help others succeed is the secret sauce. Talk Less, Do More Design is about rolling up your sleeves and making things.
- 19. +LONDON 2016 Process MethodsPrinciples Toolkit Structure
- 20. How you can get involved • Sign up to our newsletter, Twitter and Facebook group • Join our DIF session on C School, 8 November 17:00 • Join us in our open innovation design challenge (early 2017) • Stayed tuned for the launch of the C School (early 2017) and apply the methods and design process to your design challenge! +LONDON 2016 newplasticseconomy.org simon.widmer@ellenmacarthurfoundation.org cgrantham@ideo.com