This document discusses the relationship between humans and information in the context of the Internet of Things (IoT). It notes that as data and technology become more integrated into the physical world, the line between the digital and physical is blurring. The document advocates for an approach called "Prime Interfaces" that aims to optimize contextual utility to determine where and how humans should interact with information. This is achieved by analyzing factors like the problem, solution, human needs, data attributes, and time to solution to create interfaces that are accessible, contextualized and maximize benefit for users. Examples discussed include smart home devices, social robots and augmented reality systems.