Designing Innovative and 
Evolving MBA Curriculum in a 
Mission Centric Way
Dr. A. K. Dey
Professor, BIMTECH
22nd October 2019
AACSB Asia Pacific Conference, Seoul
1
The MBA trains the wrong people in the wrong ways with the 
wrong consequences
Henry Mintzberg is Cleghorn Professor of Management Studies 
at McGill University in Montreal, Canada
2
How Business Schools Lost Their Way
Warren Bennis and James O’Toole
HBR, MAY 2005 ISSUE
The End of Business Schools? Less Success Than Meets 
the Eye
Jeffrey Pfeffer and Christina T. Fong
AMLE, Volume 1, Number 1, September 2002
Criticism of Management Education
2
Criticism of Curriculum
• All management experts were critical about curriculum 
– the most important element
• Curriculum should be relevant to Businesses, students, 
society – all stakeholders
• Mintzberg: Poor design of curriculum produces 
inefficient managers
3
Bad Management Theories Are Destroying Good 
Management Practices 
SUMANTRA GHOSHAL 
AMLE  2005, Vol. 4, No. 1, 75–91.
3
Books Challenging Management Education
Common theme: Equipping 21st Century managers will need new tools
4
Inevitable changes in 21st Century
• Need for new solutions in a rapidly changing 
world
• Societies are changing rapidly and profoundly
• Signaling imminent change in knowledge and 
skill set
• Different mix of skill set will be needed in 2030
• Harvard Bus School also changed after 100 years 
of incremental changes in curriculum
5
Changes in Society: Env, Eco & Soc
• Environmental
– Climate change and the depletion of natural 
resources
• Economic
– Scientific knowledge is creating new opportunities 
and solutions that can enrich our lives, while at 
the same time fuelling disruptive waves of change
– Financial interdependence at local, national and 
regional levels has created global value chains and 
a shared economy 6
Changes in Society: Env, Eco & Soc
• Social
– As the global population continues to grow, 
migration, urbanisation and increasing social and 
cultural diversity are reshaping countries and 
communities
– In large parts of the world, inequalities in living 
standards and life chances are widening, while 
conflict, instability and inertia are eroding trust 
and confidence
7
8
Definition of the curriculum
UNESCO divides the curriculum 
into three interrelated 
dimensions
Intended curriculum is 
guidelines and 
frameworks that 
specify what is to be 
learned by the 
students and they 
should be able to do
Implemented 
curriculum that is 
actually taught in the 
class including the 
mode of delivery
Attained curriculum is 
what the students 
have actually learned
9
Curriculum Design
Most important
component of
management
education
Poor Design
results into
inefficient
managers
Changes in
curriculum should
be relevant for
• Students
• Businesses
• Society
• All Stakeholders 10
Curriculum Design: Challenges
How to
make it
current
and
relevant?
How to
evolve
continuously
in tandem
with dynamic
environment?
How to meet
changing
expectations
of students,
businesses
and society?
All
stakeholders?
How to
communicate
the distinctive
feature of the
program?
11
Mission Centric Redesigning
Mission
Program learning goals
Program intended
learning objectives
Course intended learning
outcomes
Redesigning in
four aspects
• Program
structure
• Program content
• Course Content
• Pedagogical
approach
12
Role of Innovative Curriculum
Encourages the 
learner to apply 
higher order 
thinking: 
synthesizing, 
analysing, reasoning, 
comprehending, 
application, and 
evaluation
Produces 
different 
learning 
experiences 
Results in 
significantly 
and 
noticeably 
better 
learning 
outcomes
Helps the B 
School in 
achieving 
more focused 
positioning 
Strengthens 
the 
competitive 
advantage
13
Innovative Curriculum
What to 
teach?
• Creative initiatives in 
curriculum planning and 
implementation processes 
by learners, teachers, 
academic leaders, 
and curriculum specialists 
affect the content
How to 
deliver?
• Flipped class room
• Problem or work 
based learning
• Blended learning
• Student led learning, 
self paced 14
Degree of effects produced on 
Learning Experience
Who Initiated the 
New?
Incremental 
Improvement
Radical 
Redesign
Lead Actors Moderate High
Supporting Actors Low Moderate
Extent of Newness?
Lead Actors: Recruiters, Students and Faculty
Supporting Actors: All others 15
Innovative and Evolving Curriculum
Academia‐
Industry 
Connect 
Strategic
Intent
Benchmark 
with 
competing 
institutes
Final Curriculum is approved by Academic Council
16
Dimensions of Innovation
Aligning all 
activities with the 
vision and mission 
of the school
Transforming the 
school from quality 
culture to impact 
culture
Focusing on 
affective and 
behavioral 
attitudes 
Connect with the 
local community
Focusing on 
leadership traits 
and the industry 
sector 
Producing 
entrepreneurs
17
To create uniqueness select a judicious mix of few.
But not all at a time!
Curriculum Framework
18
Curriculum Framework
• Based on
– Characteristics of the student
– Learning styles
• A student can apply a learning style depending on
– Interest, capability
– Facilitated by pedagogy
• Six layered, inside‐out
– Gen Bus Mgmt Knowledge, Master level knowledge, Skills, 
Values, Innovative & Evolving, Unique Design
19
Knowledge: General & Master’s Level
• Next two stacks are management knowledge
– General graduate level & master’s level
• Bouquet of courses to be offered is decided by 
the knowledge areas
• Appropriate pedagogy to be selected to 
maintain proper mix of knowing, doing and 
being
20
Skill, Values, Innovative & Evolving
• Next three layers Skill set
• Communication, Ethics, Analytical, Use of IT, Inter 
Personal, Multicultural, Application orientation
– Values and Ethical conduct (Next slide)
– Innovative and Evolving design
• Benchmark, Academia – Industry Connect & Strategic 
Intent
• Align with VMV, Quality to Impact, Focus on behaviour
and attitude, Connect Local Community, Leadership 
Trait and Produce Entrepreneurs
21
Differentiated & Lean
• Final layer is for building differentiation in the 
curriculum
• Differentiate by focusing on 
– Content, Delivery, Evaluation & Feedback
• Supply chain of knowledge delivery, skill set 
building and inculcating values can be made 
lean by gradual removal of wasteful activities
22
Values: Which? How?
• Among knowledge, skills, attitudes, and values, 
the last item is sparsely discussed in management 
literature
• For higher education values are
1. Freedom of thought and expression
2. Share knowledge
3. Reasoned, an evidence‐based, rigorous argument to 
reach a conclusion
4. Respect for diverse and often contradicting views
5. Pursuit of truth
6. Concern for empathy
7. Adherence to ethical practices 23
24
Ethics for Business Leaders
• AACSB: Four areas are cornerstones of a 
comprehensive and viable ethics education
– RESPONSIBILITY OF BUSINESS IN SOCIETY 
– ETHICAL LEADERSHIP
– ETHICAL DECISION‐MAKING
– CORPORATE GOVERNANCE 
• The curriculum should sensitize students
through live examples
25
Aligning with input variety
• For Institute
– Students’ educational background and aspirations
– Can be met with bouquet of core and electives
• For the higher management sector
– Institutes deploy varying degree of resource intensity
– Based on the respective positioning in the minds of 
stakeholders, an institute is able to attract a particular 
category of students, faculty, recruiters
– The design must have built‐in flexibility and depth in terms 
of rigour
26
Three levels of rigour in curricula
• Immersive Curriculum
– The curriculum gives an immersive feeling so that the students and 
faculty feel completely involved in the delivery of management 
education (Knowing)
• Experiential Curriculum
– Such a curriculum is designed with higher content of observing and 
experiencing the application of management concepts (Knowing & 
Doing)
• Evolving Curriculum
– With periodic and structured inputs of industry experts (via Academic 
Advisory Board, Academic Council etc.); benchmarking results with 
peer group of institutions (at least one International and one Indian) 
and strategic inputs of the institute, this type of curriculum retains its 
innovative flavour and evolves into a more customer (students and 
recruiters) centric process (Knowing, Doing, Being)
27
27
Summary
• Presentation started with criticism of management 
education and curriculum
• Understood the rapid changes 
• Defined Curriculum, design, and redesign
• Conceptualized role and effects of Innovative curriculum
• How to design an innovative curriculum
• Proposed a framework
• Values of higher education
• How ethics can be operationalized in a curriculum
• Three levels of rigour in curriculum to address diversity
28
28
29
Dr. A. K. Dey
ak.dey@bimtech.ac.in
M: +919810387104
LinkedIn: linkedin.com/in/ajoy‐k‐dey‐b3520115
Twitter: https://twitter.com/AjoyKumarDey
Facebook: https://www.facebook.com/profile.php?id=1179184939
BIMTECH: https://www.bimtech.ac.in/faculty‐directory/9/akdey
Thank you
30
30

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