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© 2015 Atmel Corporation1
Designing IoT
HiPEAC CSW
Jo Uthus - Sr Director, Applications
Atmel Corporation
May 2015
1/19/2016
2 © 2015 Atmel Corporation 1/19/2016HiPEAC
3 © 2015 Atmel Corporation
1,000,000,000+
per year
30per second
4 © 2015 Atmel Corporation
Our customers build this…
5 © 2015 Atmel Corporation
Electrification of The World Around Us, Accelerating IoT
1/19/2016
of World Wide Households
will have Wi-Fi by 2016
- Strategy Analytics
42%
# of smart phone
Subscriptions by 2018
- Ericsson Mobility Report, 6/2015
4.5B
Connected devices by 2020
- ABI Research, 6/2015
>30B
of IoT Solutions will be
provided by startups which
are less than 3 years old
by 2019 - Gartner
50%
Expected # of connected
devices per household
- Atmel Estimate
~100
HiPEAC
6 © 2015 Atmel Corporation
Acceleration Of IoT, Impacting Many End Segments
1/19/2016HiPEAC
7 © 2015 Atmel Corporation
Internet Of Things Topology
or
MCUs
MPUs
Energy
Sensing Connectivity
Security
BAN/ PAN/
LAN /HAN
Short Range
Connectivity
Edge
Sensing
Nodes
Hierarchical
IoT Gateways
WAN
Long Range
Connectivity
Cloud
Data
Analytics
Application
/ Action
8 © 2015 Atmel Corporation
Internet of Things
Let’s take a look at the real
world...
1/19/2016
9 © 2015 Atmel Corporation
Philips Hue, RGBW Color Mix
ATmega2564RFR2 + BitCloud 3.0
Lighting and home automation
1/19/2016HiPEAC
10 © 2015 Atmel Corporation
Lighting and home automation
AT86RF233 + ZigBee Green Power
Batteryless/Energy Harvester
1/19/2016HiPEAC
11 © 2015 Atmel Corporation 1/19/2016
Lighting and home automation
Lutron Wireless Remote
ATmega2564RFR2
Coincell powered
HiPEAC
12 © 2015 Atmel Corporation 1/19/2016HiPEAC
Consumer, Wearables
Agent Smartwatch
Atmel low-power SAM4L + BLE
13 © 2015 Atmel Corporation
Wearables, Health Monitoring
Amulyte Pendant
Low-power SAM4L, GPS, WiFi
1/19/2016HiPEAC
14 © 2015 Atmel Corporation
Agriculture
Libelium Sensors
Atmel MCU + RF
6LowPan (IPv6 over 802.15.4)
Precision Agriculture
Leaf wetness, fruit diameter
Irrigation Systems
Soil moisture, leaf wetness
Greenhouses
Weather Stations
Anemometer, wind vane, pluviometer
1/19/2016HiPEAC
15 © 2015 Atmel Corporation
Edge Node Challenge: Technology Integration
Fitness Band Smart Watch ThermostatSmart Detector
eMPU
Charging IC
ZigBee SoC
Nand Flash
Wi-Fi Module
DRAM
BT Module
MCU
BT Transceiver
Chip Antenna
3-Axis Accelerator
MCU
MCU
BLE SoC
Accelerometer
Charger IC
MCU
ZigBee SoC
Sensor Hub MCU
Wi-Fi Module
16 © 2015 Atmel Corporation
Key Embedded Design
Challenges in all edge
node designs..
MCUs
MPUs
Energy
Sensing Connectivity
Security
17 © 2015 Atmel Corporation
Broad Portfolio MCUs & MPUs Needed
Scalable Family of Atmel | SMART and AVR
180 DMIPS
512KB to 2MB Flash
SAM 4
C/D/E/G/L
Cortex-M4
+ FPU
850 DMIPS
SAMA5
Cortex-A5
NEON
20 MIPS
512B to 384KB Flash
tinyAVR
megaAVR
600 DMIPS
512KB to 2MB Flash
SAM
E7/S7
Cortex-M7
+FPU
45 DMIPS
8KB to 256KB Flash
SAM
D/L/C/V
Cortex-M0+
One Size Does Not Fit All: MCUs
MPUs
Energy
Sensing Connectivity
Security
1/19/2016HiPEAC
18 © 2015 Atmel Corporation
Broad Portfolio Of Wireless Connectivity
Scalable Family of Atmel | SmartConnect
SAM W
Wi-Fi MCU
Solutions
SAM B
BLE MCU
Solutions
SAM R
Wireless MCU
Solutions
Bluetooth
Low Energy
1Mb/s
Up to 10m range
Bluetooth
Dual Mode
3Mb/s
Up to 30m range
Narrowband
FSK
2.4GHz
& Sub GHz
~ 2-5Kb/s
Up to 2Km range
802.15.4
ZigBee
6LoWPAN
250kb/s
Up to 300m range
Wi-Fi
802.11a/b/g/n
72Mb/s
Up to 200m range
One Size Does Not Fit All: MCUs
MPUs
Energy
Sensing Connectivity
Security
19 © 2015 Atmel Corporation
Offering best in Class Security for IoT Edge Nodes
SmartConnect IoT Layered Security Solutions
Layer 1: Physical
Layer 2: Link
Layer 3: Network
Layer 4: Transport
Layer 5: Session
Layer 6: Presentation
Layer 7: Application
802.11b/g/n
TLS/SSL
TCP/UDP
IP, ARP, DHCP
APPLICATION
HOMEKIT, OIC, HTTP,
FTP, SMTP, SNMP,
Wi-Fi Security Level
CryptoAuthentication
-> Storage of Keys /
Certificates
On-Chip (WINC1500)
TLS 1.0 (SSL)
-> Ensures Data Encryption
“Coming out” of the LAN, also
Known as Internet Security
On-Chip (WINC1500)
WEP, WPS,
WPA2 Personal
WPA2 Enterprise
-> Ensures Data Encryption
within the LAN to avoid
intrusion
1/19/2016HiPEAC
20 © 2015 Atmel Corporation
Offering best in Class Security for IoT Edge Nodes
SmartConnect IoT Layered Security Solutions
Layer 1: Physical
Layer 2: Data Link
Layer 3: Network
Layer 4: Transport
Layer 5: Session
Layer 6: Presentation
Layer 7: Application
802.14.5 (Thread)
ContikiMAC
IP
6LoWPAN
APPLICATION
CoAP, MQTT, Etc,..
6LoWPAN / Thread Security Level
UDP + DTLS
TCP + TLS (not in Thread)
On-Chip, HW, mandatory
AES-128
-> Basic Frame encryption
On-Chip, HW/SW,
mandatory (in Thread)
DTLS 1.2 (EC-JPAKE)
-> Authentication and key
provisioning,
Security outside of WPAN
CryptoAuthentication
-> Authentication used for
Anti-cloning, Ecosystem
Management, Storage of
Keys/Certificates
1/19/2016HiPEAC
21 © 2015 Atmel Corporation
Offering best in Class Security for IoT Edge Nodes
SmartConnect IoT Layered Security Solutions
Layer 1: Physical
Layer 2: Data Link
Layer 3: Network
Layer 4: Transport
Layer 5: Session
Layer 6: Presentation
Layer 7: Application
802.14.5
ZigBee PRO
APPLICATION
ZCL
ZigBee Security Level
On-Chip, HW, optional
AES-128
On-Chip, HW, mandatory
AES-128
CryptoAuthentication
ATECC508A bundled
-> Authentication Key Storage
1/19/2016HiPEAC
22 © 2015 Atmel Corporation
Offering best in Class Security for IoT Edge Nodes
SmartConnect IoT Layered Security Solutions
Layer 1: Physical
Layer 2: Data Link
Layer 3: Network
Layer 4: Transport
Layer 5: Session
Layer 6: Presentation
Layer 7: Application
Bluetooth SMART Security Level
Baseband + Radio
L2CAP
Link Layer
GATT
HCI
ATT
GAP
SMP
Application
Link Layer security
BLE 4.X
-> Ensures Data Encryption
within the Link to avoid intrusion
-> Association mode: Just works,
Passkey entry, Out of Band
Advanced Comm. Security
BLE4.2
-> Enables Secure Connections
-> Authentication with Key exchange.
-> Association mode: Numeric
Comparison
CryptoAuthentication
ATECC508A bundled
-> Authentication Key Storage
1/19/2016HiPEAC
23 © 2015 Atmel Corporation
Solving today’s IoT System Integration Challenge
Silicon Integration is solved…
MCU /
eMPU
No Supplier has a System level solution
- Decentralized Development environment
- Increases risks of system security holes.
- Multiple SW stack suppliers & Silicon Vendors
- RF antenna and coexistence issues
- Low BOM efficiency: Cost, Space
- Power Consumption
SMARTCONNECT System Solution
- MCU / Wireless SoC Chipsets
- Ready to MP Certified Modules
- Layered Security
- MP ready integrated SW stacks
- System-In-Package Integration
- Lowest Power Consumption
- Shortest Time to Market
FCC, ETSI, IC Certified
Wireless
Transceiver
Customer SW
WiFi API
ZigBee MW
BLE Profiles
MCU /
eMPU Wireless SoC,
SIP, Module
Customer SW
WiFi API
ZigBee MW
BLE Profiles
Customer has to develop both
To make the solution work
Customer only needs
to focus on the MCU
Black Box
Layered
Security
24 © 2015 Atmel Corporation 1/19/2016
Embedded Designer Value Creation Pyramid
Security
Application
IoT Comm. Stacks +
3rd Party Cloud APIs
Ultra Low Power
Hardware Integration
Atmel
SmartConnect
Customer
Application
Atmel
Software
Solutions
Creating a System Solution for Easy Adoption
Wireless
(Comms)
MCU
(Application)
Security
(Crypto
Authentication)
Atmel Security
Solutions
15mm
33mm
HiPEAC
25 © 2015 Atmel Corporation
Key Challenge in the next
phase of edge-node design
is not Silicon….
1/19/HiPEAC
26 © 2015 Atmel Corporation
UBM 2014 Tech Embedded Market Study
The importance of the eco-system is growing
43% 46%
61%
48%
65%
45%
43%
30%
40%
27%
2010 2011 2012 2013 2014
What is most important when
choosing an MPU/MCU?
Device Eco Sys Device Itself
1/19/2016HiPEAC
27 © 2015 Atmel Corporation
Embedded Software Complexity explodes
Microcontroller Hardware
Customer IoT Application
IncreasingValue
1/19/2016HiPEAC
28 © 2015 Atmel Corporation
Prototyping
hardware
Integrated
Development
Environment
Embedded Software
Framework
Solve Integration with Design Tools
Common Design and Integration Flow
• Integration
• Configuration
• Customization
• Application Focused
• Design and Debug
• Evalutate Features
• Prototype Solutions
1/19/2016HiPEAC
29 © 2015 Atmel Corporation
Embedded
Software
Industry
Partners
Online
Communities
Xplained boards
& HW Tools
Development
Tools
1/19/2016
Atmel solves IoT integration
Open Development Platform
Reference
Solutions
Gallery
Fastest
Time to
Prototype
30 © 2015 Atmel Corporation
The Winner of IoT is defined by ability to
integrate technologies…
..and the solution is found in toolchains, software
and common design flows… 1/19/2016HiPEAC
© 2015 Atmel Corporation31
© 2015 Atmel Corporation.
Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.
Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel
products. EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO
ITS PRODUCTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL,
PUNITIVE, SPECIAL OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN
IF ATMEL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to
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automotive applications. Atmel products are not intended, authorized, or warranted for use as components in applications intended to support or sustain life.

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Designing Internet Of Things

  • 1. © 2015 Atmel Corporation1 Designing IoT HiPEAC CSW Jo Uthus - Sr Director, Applications Atmel Corporation May 2015 1/19/2016
  • 2. 2 © 2015 Atmel Corporation 1/19/2016HiPEAC
  • 3. 3 © 2015 Atmel Corporation 1,000,000,000+ per year 30per second
  • 4. 4 © 2015 Atmel Corporation Our customers build this…
  • 5. 5 © 2015 Atmel Corporation Electrification of The World Around Us, Accelerating IoT 1/19/2016 of World Wide Households will have Wi-Fi by 2016 - Strategy Analytics 42% # of smart phone Subscriptions by 2018 - Ericsson Mobility Report, 6/2015 4.5B Connected devices by 2020 - ABI Research, 6/2015 >30B of IoT Solutions will be provided by startups which are less than 3 years old by 2019 - Gartner 50% Expected # of connected devices per household - Atmel Estimate ~100 HiPEAC
  • 6. 6 © 2015 Atmel Corporation Acceleration Of IoT, Impacting Many End Segments 1/19/2016HiPEAC
  • 7. 7 © 2015 Atmel Corporation Internet Of Things Topology or MCUs MPUs Energy Sensing Connectivity Security BAN/ PAN/ LAN /HAN Short Range Connectivity Edge Sensing Nodes Hierarchical IoT Gateways WAN Long Range Connectivity Cloud Data Analytics Application / Action
  • 8. 8 © 2015 Atmel Corporation Internet of Things Let’s take a look at the real world... 1/19/2016
  • 9. 9 © 2015 Atmel Corporation Philips Hue, RGBW Color Mix ATmega2564RFR2 + BitCloud 3.0 Lighting and home automation 1/19/2016HiPEAC
  • 10. 10 © 2015 Atmel Corporation Lighting and home automation AT86RF233 + ZigBee Green Power Batteryless/Energy Harvester 1/19/2016HiPEAC
  • 11. 11 © 2015 Atmel Corporation 1/19/2016 Lighting and home automation Lutron Wireless Remote ATmega2564RFR2 Coincell powered HiPEAC
  • 12. 12 © 2015 Atmel Corporation 1/19/2016HiPEAC Consumer, Wearables Agent Smartwatch Atmel low-power SAM4L + BLE
  • 13. 13 © 2015 Atmel Corporation Wearables, Health Monitoring Amulyte Pendant Low-power SAM4L, GPS, WiFi 1/19/2016HiPEAC
  • 14. 14 © 2015 Atmel Corporation Agriculture Libelium Sensors Atmel MCU + RF 6LowPan (IPv6 over 802.15.4) Precision Agriculture Leaf wetness, fruit diameter Irrigation Systems Soil moisture, leaf wetness Greenhouses Weather Stations Anemometer, wind vane, pluviometer 1/19/2016HiPEAC
  • 15. 15 © 2015 Atmel Corporation Edge Node Challenge: Technology Integration Fitness Band Smart Watch ThermostatSmart Detector eMPU Charging IC ZigBee SoC Nand Flash Wi-Fi Module DRAM BT Module MCU BT Transceiver Chip Antenna 3-Axis Accelerator MCU MCU BLE SoC Accelerometer Charger IC MCU ZigBee SoC Sensor Hub MCU Wi-Fi Module
  • 16. 16 © 2015 Atmel Corporation Key Embedded Design Challenges in all edge node designs.. MCUs MPUs Energy Sensing Connectivity Security
  • 17. 17 © 2015 Atmel Corporation Broad Portfolio MCUs & MPUs Needed Scalable Family of Atmel | SMART and AVR 180 DMIPS 512KB to 2MB Flash SAM 4 C/D/E/G/L Cortex-M4 + FPU 850 DMIPS SAMA5 Cortex-A5 NEON 20 MIPS 512B to 384KB Flash tinyAVR megaAVR 600 DMIPS 512KB to 2MB Flash SAM E7/S7 Cortex-M7 +FPU 45 DMIPS 8KB to 256KB Flash SAM D/L/C/V Cortex-M0+ One Size Does Not Fit All: MCUs MPUs Energy Sensing Connectivity Security 1/19/2016HiPEAC
  • 18. 18 © 2015 Atmel Corporation Broad Portfolio Of Wireless Connectivity Scalable Family of Atmel | SmartConnect SAM W Wi-Fi MCU Solutions SAM B BLE MCU Solutions SAM R Wireless MCU Solutions Bluetooth Low Energy 1Mb/s Up to 10m range Bluetooth Dual Mode 3Mb/s Up to 30m range Narrowband FSK 2.4GHz & Sub GHz ~ 2-5Kb/s Up to 2Km range 802.15.4 ZigBee 6LoWPAN 250kb/s Up to 300m range Wi-Fi 802.11a/b/g/n 72Mb/s Up to 200m range One Size Does Not Fit All: MCUs MPUs Energy Sensing Connectivity Security
  • 19. 19 © 2015 Atmel Corporation Offering best in Class Security for IoT Edge Nodes SmartConnect IoT Layered Security Solutions Layer 1: Physical Layer 2: Link Layer 3: Network Layer 4: Transport Layer 5: Session Layer 6: Presentation Layer 7: Application 802.11b/g/n TLS/SSL TCP/UDP IP, ARP, DHCP APPLICATION HOMEKIT, OIC, HTTP, FTP, SMTP, SNMP, Wi-Fi Security Level CryptoAuthentication -> Storage of Keys / Certificates On-Chip (WINC1500) TLS 1.0 (SSL) -> Ensures Data Encryption “Coming out” of the LAN, also Known as Internet Security On-Chip (WINC1500) WEP, WPS, WPA2 Personal WPA2 Enterprise -> Ensures Data Encryption within the LAN to avoid intrusion 1/19/2016HiPEAC
  • 20. 20 © 2015 Atmel Corporation Offering best in Class Security for IoT Edge Nodes SmartConnect IoT Layered Security Solutions Layer 1: Physical Layer 2: Data Link Layer 3: Network Layer 4: Transport Layer 5: Session Layer 6: Presentation Layer 7: Application 802.14.5 (Thread) ContikiMAC IP 6LoWPAN APPLICATION CoAP, MQTT, Etc,.. 6LoWPAN / Thread Security Level UDP + DTLS TCP + TLS (not in Thread) On-Chip, HW, mandatory AES-128 -> Basic Frame encryption On-Chip, HW/SW, mandatory (in Thread) DTLS 1.2 (EC-JPAKE) -> Authentication and key provisioning, Security outside of WPAN CryptoAuthentication -> Authentication used for Anti-cloning, Ecosystem Management, Storage of Keys/Certificates 1/19/2016HiPEAC
  • 21. 21 © 2015 Atmel Corporation Offering best in Class Security for IoT Edge Nodes SmartConnect IoT Layered Security Solutions Layer 1: Physical Layer 2: Data Link Layer 3: Network Layer 4: Transport Layer 5: Session Layer 6: Presentation Layer 7: Application 802.14.5 ZigBee PRO APPLICATION ZCL ZigBee Security Level On-Chip, HW, optional AES-128 On-Chip, HW, mandatory AES-128 CryptoAuthentication ATECC508A bundled -> Authentication Key Storage 1/19/2016HiPEAC
  • 22. 22 © 2015 Atmel Corporation Offering best in Class Security for IoT Edge Nodes SmartConnect IoT Layered Security Solutions Layer 1: Physical Layer 2: Data Link Layer 3: Network Layer 4: Transport Layer 5: Session Layer 6: Presentation Layer 7: Application Bluetooth SMART Security Level Baseband + Radio L2CAP Link Layer GATT HCI ATT GAP SMP Application Link Layer security BLE 4.X -> Ensures Data Encryption within the Link to avoid intrusion -> Association mode: Just works, Passkey entry, Out of Band Advanced Comm. Security BLE4.2 -> Enables Secure Connections -> Authentication with Key exchange. -> Association mode: Numeric Comparison CryptoAuthentication ATECC508A bundled -> Authentication Key Storage 1/19/2016HiPEAC
  • 23. 23 © 2015 Atmel Corporation Solving today’s IoT System Integration Challenge Silicon Integration is solved… MCU / eMPU No Supplier has a System level solution - Decentralized Development environment - Increases risks of system security holes. - Multiple SW stack suppliers & Silicon Vendors - RF antenna and coexistence issues - Low BOM efficiency: Cost, Space - Power Consumption SMARTCONNECT System Solution - MCU / Wireless SoC Chipsets - Ready to MP Certified Modules - Layered Security - MP ready integrated SW stacks - System-In-Package Integration - Lowest Power Consumption - Shortest Time to Market FCC, ETSI, IC Certified Wireless Transceiver Customer SW WiFi API ZigBee MW BLE Profiles MCU / eMPU Wireless SoC, SIP, Module Customer SW WiFi API ZigBee MW BLE Profiles Customer has to develop both To make the solution work Customer only needs to focus on the MCU Black Box Layered Security
  • 24. 24 © 2015 Atmel Corporation 1/19/2016 Embedded Designer Value Creation Pyramid Security Application IoT Comm. Stacks + 3rd Party Cloud APIs Ultra Low Power Hardware Integration Atmel SmartConnect Customer Application Atmel Software Solutions Creating a System Solution for Easy Adoption Wireless (Comms) MCU (Application) Security (Crypto Authentication) Atmel Security Solutions 15mm 33mm HiPEAC
  • 25. 25 © 2015 Atmel Corporation Key Challenge in the next phase of edge-node design is not Silicon…. 1/19/HiPEAC
  • 26. 26 © 2015 Atmel Corporation UBM 2014 Tech Embedded Market Study The importance of the eco-system is growing 43% 46% 61% 48% 65% 45% 43% 30% 40% 27% 2010 2011 2012 2013 2014 What is most important when choosing an MPU/MCU? Device Eco Sys Device Itself 1/19/2016HiPEAC
  • 27. 27 © 2015 Atmel Corporation Embedded Software Complexity explodes Microcontroller Hardware Customer IoT Application IncreasingValue 1/19/2016HiPEAC
  • 28. 28 © 2015 Atmel Corporation Prototyping hardware Integrated Development Environment Embedded Software Framework Solve Integration with Design Tools Common Design and Integration Flow • Integration • Configuration • Customization • Application Focused • Design and Debug • Evalutate Features • Prototype Solutions 1/19/2016HiPEAC
  • 29. 29 © 2015 Atmel Corporation Embedded Software Industry Partners Online Communities Xplained boards & HW Tools Development Tools 1/19/2016 Atmel solves IoT integration Open Development Platform Reference Solutions Gallery Fastest Time to Prototype
  • 30. 30 © 2015 Atmel Corporation The Winner of IoT is defined by ability to integrate technologies… ..and the solution is found in toolchains, software and common design flows… 1/19/2016HiPEAC
  • 31. © 2015 Atmel Corporation31 © 2015 Atmel Corporation. Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others. Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel products. EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO ITS PRODUCTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, PUNITIVE, SPECIAL OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN IF ATMEL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to specifications and products descriptions at any time without notice. Atmel does not make any commitment to update the information contained herein. Unless specifically provided otherwise, Atmel products are not suitable for, and shall not be used in, automotive applications. Atmel products are not intended, authorized, or warranted for use as components in applications intended to support or sustain life.

Editor's Notes

  • #2: Opening Questions: How many of you are tired of hearing IoT? Get used to it! You will hear about it for a few more years  How many are embedded practitioners? About me…
  • #3: Nasdaq: ATML Founded in 1984 2014 Net Revenue: $ 1.41B ~5,000 Employees Blue Chip Customer Base
  • #5: tinyAVR Small Fast and code efficient High integration megaAVR Broad family High integration Rapid development AVR XMEGA Fast inter-peripheral signaling 12-bit ADC and DAC DMA controller AVR UC3 Connectivity Arithmetic performance High data throughput
  • #10: Design Wins Philips Hue & Philips Lux
  • #12: Shown at Light+Building Frankfurt April 2014
  • #14: “Health insurance companies can leverage wearables such as fitness trackers to monitor individual heath in real-time, with healthy lifestyles helping to drive down premiums. Obviously, such devices must be easy to use and comfortable to wear,” he noted. “Health-based wearables can also help doctors more easily monitor and analyze a patient’s blood sugar, heart rates, sleep patterns, exercise and daily activities.
  • #15: Sensors Air Temperature / Humidity Soil Temperature / Moisture Leaf Wetness Atmospheric Pressure Solar Radiation - PAR Ultraviolet Radiation - UV Trunk Diameter Stem Diameter Fruit Diameter Anemometer Wind Vane Pluviometer Luminosity
  • #27: Another interesting observation is the UBM Embedded Market study. Shown are results from a survey where Embedded developers were asked “What is most important in choosing…?” with the choices being the device supplier, the device itself or eco system around the device. We can see a shift is taking place
  • #28: So why does this SW component typically dominate? We can see how the functionality and complexity has grown…
  • #29: Atmel Studio Based on Visual Studio frontend, supports 8/32-bit AVR and ARM development & advanced debugging Studio 7 adds migration path for makers to production ready tools Atmel Data Visualizer Create dashboards to Monitor application behavior, display data & interact with running applications Renders power data while debugging. Real time power graphs that visually illustrate power modes Q-Touch Studio & Wireless composer Studio plug-ins for step-by-step guidance for setting up and testing touch & RF systems. Available for free at atmel.com