Designing Sociability
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The document discusses key design considerations for building social software to support large, long-lasting groups. It identifies four main things to design for: 1) user handles that people can invest in to build identity; 2) ways to recognize members and their contributions through reputation systems; 3) barriers to participation to prevent unwanted behavior; and 4) addressing the challenges of scale to support meaningful conversations among large numbers of people.
![4.) And, finally, you have to find a way to spare the group from scale. Scale alone kills conversations, because conversations require dense two-way conversations. [Dunbar] found that the MAXIMUM number of people that a person could keep up with socially at any given time, gossip maintenance, was 150. This doesn't mean that people don't have 150 people in their social network, but that they only keep tabs on 150 people max at any given point.](https://image.slidesharecdn.com/designing-sociability3448/85/Designing-Sociability-23-320.jpg)
Designing Sociability
- 1. Designing Sociability Christina Wodtke Cucina Media | http:// www.cucinamedia.com
- 4. The Social Web is built here, from love and esteem
- 5. Social XXX Usenet Forums Email Mailing lists Groupware Social Networks Services Social Software Social Media Social Software can be loosely defined as software which supports, extends, or derives added value from, human social behaviour - message-boards, musical taste-sharing, photo-sharing, instant messaging, mailing lists, social networking.
- 6. Gene Smith’s Model Based on Matt Webb and Stewart Butterfield ’s writings
- 7. 1.) If you were going to build a piece of social software to support large and long-lived groups, what would you design for? The first thing you would design for is handles the user can invest in. Clay Shirky, A Group Is Its Own Worst Enemy http://shirky.com/writings/group_enemy.html
- 8. Identity Identity Avatar Profile Activity Collections
- 9. Identity is Context Based Facebook- Personal LinkedIN - Professional
- 10. Presence
- 11. Presence Presence Status History Statistics Signs of Life Company
- 12. Presence Presence Status History Statistics Signs of Life Keeping me Company
- 13. 2.) Second, you have to design a way for there to be members in good standing . Have to design some way in which good works get recognized. The minimal way is, posts appear with identity. You can do more sophisticated things like having formal karma or "member since."
- 14. Reputation
- 15. 3.) Three, you need barriers to participation. This is one of the things that killed Usenet. You have to have some cost to either join or participate , if not at the lowest level, then at higher levels. … anyone can read Slashdot, anonymous cowards can post, non-anonymous cowards can post with a higher rating. But to moderate, you really have to have been around for a while. Missing block?
- 16. Groups Groups Norms - Vilification - Veneration - Rules Jargon & In-Jokes Demand Aggregation Badges and symbols
- 17. Norms & Caretakers Missing block?
- 19. Relationships
- 20. Conversations
- 22. Sharing
- 23. 4.) And, finally, you have to find a way to spare the group from scale. Scale alone kills conversations, because conversations require dense two-way conversations. [Dunbar] found that the MAXIMUM number of people that a person could keep up with socially at any given time, gossip maintenance, was 150. This doesn't mean that people don't have 150 people in their social network, but that they only keep tabs on 150 people max at any given point.
- 24. Presence Conversations Sharing Relationships Groups Reputation Identity Self Community Activity Rules & Repercussions Purpose/ Passion? Co-Creation? Planning? Caretakers? Collectively Rate? Publish?
- 25. Rules & Repercussions Purpose/ Passion? Co-Creation? Planning? Caretakers? Collectively Rate? Publish?
- 26. Patterns Self Identity Avatar Profile Activity Recommendations Presence Status History Statistics Signs of Life Keep Company Reputation Rules Ratings Community Relationships Add/remove friends Define relationship Initiate relationship Groups Norms Vilification Veneration Interaction Jargon Collective Choices Rules Actions Conversations Public Private Caretakers Sharing Things Activities Progress Secrets Planning http://social.itp.nyu.edu/shirky/wiki/?n=Main.PatternLanguage http://barcamp.org/BarCampBlockSocialMediaDesignPatterns
- 27. Your take? Christina Wodtke http://www.publicquarehq.com