Designing Solutions in a Product World @ DevChallenge
1 like66 views
Yuri Ternytsky discusses the role of product designers as advocates for users, emphasizing that product design focuses on solving problems and achieving business outcomes. He highlights the importance of understanding user behavior and outcomes in the design process. Ternytsky also mentions using lean UX methodology to minimize waste during product development.
Designing Solutions in a Product World @ DevChallenge
- 1. T A L K Designing Solutions in a Product World For DevChallenge ‘23
- 2. 2 Yuri Ternytsky Co-founder of Practical Product Design Certified product designer and manager. I've worked in graphic, UX, and product design, as well as user research, design, and project management. 17+ years of experience in the creative industries.
- 3. 3 Designing Solutions in a Product World B E L I E F #1 Product designers are users’ advocates B E L I E F #2 Product design is all about solving problems
- 4. 4 Designing Solutions in a Product World Resources Activities Outputs Business outcomes Employees, time, money, etc. The work they do A new feature, product, or service The result it generates (revenue, op. expenses decrease, etc). Kellog Foundation Execution team tend to focus here Sr. leadership Why should product designers advocate for users?
- 5. 5 Designing Solutions in a Product World Resources Activities Outputs User outcomes Business outcomes Employees, time, money, etc. The work they do A new feature, product, or service What people do with it The result it generates (revenue, op. expenses decrease, etc). Kellog Foundation, modified by Josh Seiden Execution team tend to focus here Sr. leadership Missing area Why should product designers advocate for users?
- 6. 6 Designing Solutions in a Product World
- 7. 7 Designing Solutions in a Product World
- 8. 8 Designing Solutions in a Product World People don't buy what you do, they buy why you do it Simon Sinek Author «Start With Why»
- 9. 9 Designing Solutions in a Product World People don't buy what you do, they buy why you do it Simon Sinek Author «Start With Why»
- 10. 10 Designing Solutions in a Product World People don't buy what you do, they buy why you do it Simon Sinek Author «Start With Why»
- 11. 11 Designing Solutions in a Product World Product trio → Lean UX methodology ↓ We work as a team to reduce waste when designing products and services.