Designing Systems Outcomes as
Desirable Side Effects : Reflections
from the CMHC Solutions Labs
Adrienne Pacini, MDes, Principal, Strategic Design, SHS Consulting
Cheryl Hsu, MDes, Design Researcher and Strategist
Presented by
..
..
..
.. @adriennepacini @cherylshoe
2
Our context :
CMHC identified the design of a
Canada Housing Benefit as a
complex problem requiring an
innovative human-centred
approach through a “Solutions Lab”.
Canada Mortgage and Housing Corporation is a crown
corporation in Canada mandated to provide mortgage
liquidity, assist in affordable housing development, and
provide research and advice to the housing sector.
3
This presentation :
1. The context of our process.
2. What made this project a systemic design problem?
3. From shifting the burden to desirable side effects.
4. Designing towards transition.
4
The researchers :
• MDes, Strategic
Foresight and Innovation
• Housing research, policy,
and strategic design
Adrienne Pacini
• MDes, Strategic
Foresight and Innovation
• Strategic design, systems
change, health and food
systems research
Cheryl Hsu
5
The team :
Adrienne Pacini
Cheryl Hsu
Christine Pacini
CMHC Representatives
Provincial + Territorial
Representatives
6
Our travels :
Whitehorse
Prince Albert
St. John’s
Halifax
Regina
Saskatoon
: SHS Consulting, 2019
7
Our conversations :
4 6 11 50+ ~200
provinces +
territories
cities co-design
workshops
hours of
engagement
workshop
participants
: SHS Consulting, 2019
8
What made this project unique?
: SHS Consulting, 2019
This work is part of Canada’s
first ever National Housing
Strategy.
This is one of the first times
federal government (CMHC)
is intentionally infusing a co-
design approach with
Provincial and Territorial
governments, in addition to
providing funding for
housing programs.
8
By 2030, everyone in
Canada will have a
home they can
afford and that
meets their needs.
“
Evan Siddal
CEO, CMHC
What made this project unique?
C M H C ’ S “ B I G , H A I R Y , A U D A C I O U S G O A L ”
10
Not only is
housing
affordability a
complex
problem…
: SHS Consulting, 2019
What made this project unique?
10
11
Not only is
housing
affordability a
complex
problem…
“We had a solution that
was searching for a
problem to solve.”
Canada
Housing
Benefit
(“CHB”)
: SHS Consulting, 2019
What made this project unique?
The benefit is functionally a
demand-side intervention; a
subsidy provided to
households that are living in
housing that is not affordable
to them.
What made this project unique?
12
The benefit is functionally a
demand-side intervention; a
subsidy provided to
households that are living in
housing that is not affordable
to them.
What made this project unique?
CHB $
CHB $
In Canada, housing subsidies have traditionally been
attached to units, instead of to the person or household in
need.
13
What made this project unique?
The benefit is functionally a
demand-side intervention; a
subsidy provided to
households that are living in
housing that is not affordable
to them.
However, the CHB was also
only one tool in the toolkit…
System-Level Interaction-Level
What made this project unique?
: Adapted from Buchanan, R.’s ”Orders of Design”, 2001
Our challenge was to hold
the “big vision” of the overall
strategy and the objective of
creating a demand-side
intervention (the Canada
Housing Benefit) at the same
time.
We were working across two
orders of design.
15
16
Learnings :
From shifting the burden to
desirable side effects.
17
Through working with our
Lab participants, we couldn’t
help but connect the work to
the shifting the burden
systems archetype.
Learnings :
18
Through working with our
Lab participants, we couldn’t
help but connect the work to
the shifting the burden
systems archetype.
Shifting the Burden
19
However, we want to reframe
the idea of undesirable side
effects to desirable side-effects.
How might we seed
systemic outcomes from the
process of convening around
short-term and long-term
outcomes?
Shifting the Burden
20
From Shifting the Burden... … to Desirable Side Effects
20
Short-term outcomes or
“symptomatic solutions” are
the solutions (e.g. a new product
or service innovation) to
concrete problems; in this case, the
co-design of a housing benefit
(a specific policy tool).
21
Shifting the Burden
Form: “The Trojan Horse”; concrete,
real, immediate gratification
Process: Service Design; Design Thinking
Output: service model, innovation or
solution
Long-term outcomes or
“fundamental solutions” often take
the form of strategies with longer
time horizons; in this case,
stakeholder alignment around the
problem frame and a vision of a
desired future.
22
Shifting the Burden
Form: “North-Star”; Abstract, Ambiguous,
Intermediary, Agreement
Process: Strategic Design, Foresight
Output: Collective vision and strategy
23
The systemic outcomes are the
desirable side-effects from the
process of convening around short-
term and long-term outcomes.
Shifting the Burden
Form: “The Journey (not the destination)”,
intangible, process-driven, transition-
oriented
Process: Systemic Design, Art of Hosting,
Theory U
Output: trust, resilience, reflexivity,
collaboration
24
Shifting the (Unaffordable Housing) Burden
25
Shifting the (Unaffordable Housing) Burden
25
26
In our work…
Shifting the (Unaffordable Housing) Burden
Harness the energy in
the “urgency of now” around
the unaffordability challenge
facing Canadian households...
27
Shifting the (Unaffordable Housing) Burden
Channel it into a co-design
environment where the
simultaneous pursuit of the
short-term outcomes and
long-term outcomes can set
up the conditions for
systemic change.
In our work…
Harness the energy in
the “urgency of now” around
the unaffordability challenge
facing Canadian households…
28
Conclusions :
Designing towards transition.
29
Complex Problems
Short-term outcomes shouldn’t
be underestimated. They make
up the Trojan Horse that can
effectively galvanize action.
“Band-Aid” solutions can be
necessary to stop the bleeding
in the interim.
29
30
Short-term outcomes shouldn’t
be underestimated. They make
up the Trojan Horse that can
effectively galvanize action.
“Band-Aid” solutions can be
necessary to stop the bleeding
in the interim.
Complex Problems
Leverage those
moments to seed
the systemic
outcomes.
31
Even though you have vision, the
collective long-term vision will
change over time.
What we need to work on is the
continual capacity to hold a long-
term vision in transition together.
Complex Problems
31
32
While you cannot see the systemic
outcomes as tangibly as the short-
term outcomes or the long-term vision,
you impact the dark matter, or “the
organizations, culture, and structural
relationships that bind them together”
(Hill, 2014).
Complex Problems
: Hill, D. 2014. Dark Matter and Trojan Horses: A Strategic Design Vocabulary. Strelka Press.
32
33
Complex Problems
Treat every design engagement as an
opportunity to meet the needs of multiple
scales of impact.
• Communicate the value of the process;
• Evaluate more than just the short-term
outcomes; and
• Reflect on the process and what has changed.
34
35
And just maybe, your co-designers
will embrace the complexity…
“I thought I was coming here to
figure out how we were going
to give money to people. After
these two days, I realized it’s
much more complex than that.”
Thank you.
Questions? Comments?
Adrienne Pacini : apacini@shs-inc.ca : @adriennepacini
Cheryl Hsu : chsu@shs-inc.ca : @cherylshoe
Contact
..
..

More Related Content

PDF
Team Collaboration Competencies for Complex Social Challenges
PDF
dela Rosa Systemic Design for Democratic Engagement
PDF
Designing Against Oppression: A conceptual framework for an anti-oppressive d...
PDF
Transforming public organizations in co-designing cultures
PDF
Blassvaer Democracy Compass
PDF
Moving Toward Paradigms and Patterns of Transformative Innovation in Public S...
PDF
Black, Rebello, Suder, Frennette. Disruption, Innovation, Opportunity
PDF
Murphy Open Social Mapping Workshop
Team Collaboration Competencies for Complex Social Challenges
dela Rosa Systemic Design for Democratic Engagement
Designing Against Oppression: A conceptual framework for an anti-oppressive d...
Transforming public organizations in co-designing cultures
Blassvaer Democracy Compass
Moving Toward Paradigms and Patterns of Transformative Innovation in Public S...
Black, Rebello, Suder, Frennette. Disruption, Innovation, Opportunity
Murphy Open Social Mapping Workshop

What's hot (19)

PDF
RSD10 Jane Addams and Systems Design
PPTX
Mapping Wicked Problems: A theoretical framework for socially constructed kno...
PDF
Designerly Approaches to Shaping Social.Structures - RSD8
PDF
Integration of multiple approaches into the Social Lab practice. A case study...
PDF
Bottom-Up-Down Approach
PDF
Systemic Strategy: Systemic design method for complex systems change
PDF
Towards Speculative Services for an Inclusive Society
PDF
Flourishing Societies Framework - DwD Workshop
PDF
dela Rosa Hovanesian Systemic Tools for Organizational Culture
PPT
Building beyond sustainability: an introduction to needs based design
PPTX
Mapping the Terrain of Design Thinking: Pedagogies & Outcomes
PDF
Manuela Aguirre, Natalia Agudelo, Jonathan Romm: Facilitating generative emer...
PDF
5.5.2021: Portfolios for system transformation by Giulio Quaggiotto (UNDP)
PDF
Using systemic models in games and simulations for participatory planning
PDF
Piret Tõnurist - Systems change: how to get started and keep going?
PDF
Designing Flourishing Societies RSD4
PDF
Research Seminar: Strategic Doing
PDF
Eunki Chung: Designing Service Entanglements: Towards Stakeholder-Centered Pe...
PDF
To Slow Down or Speed Up?
RSD10 Jane Addams and Systems Design
Mapping Wicked Problems: A theoretical framework for socially constructed kno...
Designerly Approaches to Shaping Social.Structures - RSD8
Integration of multiple approaches into the Social Lab practice. A case study...
Bottom-Up-Down Approach
Systemic Strategy: Systemic design method for complex systems change
Towards Speculative Services for an Inclusive Society
Flourishing Societies Framework - DwD Workshop
dela Rosa Hovanesian Systemic Tools for Organizational Culture
Building beyond sustainability: an introduction to needs based design
Mapping the Terrain of Design Thinking: Pedagogies & Outcomes
Manuela Aguirre, Natalia Agudelo, Jonathan Romm: Facilitating generative emer...
5.5.2021: Portfolios for system transformation by Giulio Quaggiotto (UNDP)
Using systemic models in games and simulations for participatory planning
Piret Tõnurist - Systems change: how to get started and keep going?
Designing Flourishing Societies RSD4
Research Seminar: Strategic Doing
Eunki Chung: Designing Service Entanglements: Towards Stakeholder-Centered Pe...
To Slow Down or Speed Up?
Ad

Similar to Designing systems as desirable side effects Rsd8 (20)

PPSX
IPICD 2019 (the value of a systems perspective)
PPTX
Not in my backyard! michael randel - april 29 2011
PPTX
CBODN 2013 unleashing results in groups tackling wicked problems
PPT
Epic 2008 Exploring Solutions for Homelessness
PDF
Retirement Ready? Effective Strategies for Military Families - Part 1
PDF
Co-Design for innovation - Keynote address @ SSPA (Social Service Providers A...
PDF
Design thinking and the big society
PDF
i4 2020 Session: Mucking Around Innovation Culture & Tools
PPTX
Sha spa seminar york local authority and nhs integration 121012
PPTX
Effective Grant and Proposal Writing
PDF
Humanity Centered Design: Why human centered design is no longer enough and w...
PPT
Beneovland ecosystempresentation 2
PPT
Beneovland ecosystempresentation 2
PDF
Achieving the anchor promise composite final
PDF
AVA EngageHK report-Aug 2013
PDF
Model behavior 20_business_model_innovations_for_sustainability
PDF
20 Business Model Innovations for Sustainability
PPTX
Designing solutions to wicked problems
PDF
Framing strategy when emerging from a crisis webinar, 15 April 2020
PDF
Building Public Will: Five-Phase Communication Approach to Sustainable Change
IPICD 2019 (the value of a systems perspective)
Not in my backyard! michael randel - april 29 2011
CBODN 2013 unleashing results in groups tackling wicked problems
Epic 2008 Exploring Solutions for Homelessness
Retirement Ready? Effective Strategies for Military Families - Part 1
Co-Design for innovation - Keynote address @ SSPA (Social Service Providers A...
Design thinking and the big society
i4 2020 Session: Mucking Around Innovation Culture & Tools
Sha spa seminar york local authority and nhs integration 121012
Effective Grant and Proposal Writing
Humanity Centered Design: Why human centered design is no longer enough and w...
Beneovland ecosystempresentation 2
Beneovland ecosystempresentation 2
Achieving the anchor promise composite final
AVA EngageHK report-Aug 2013
Model behavior 20_business_model_innovations_for_sustainability
20 Business Model Innovations for Sustainability
Designing solutions to wicked problems
Framing strategy when emerging from a crisis webinar, 15 April 2020
Building Public Will: Five-Phase Communication Approach to Sustainable Change
Ad

More from Systemic Design Association (SDA) (20)

PPTX
From Uncritical Design to Critical Examinations of its Systemic Consequences
PDF
Systems Oriented Design in a Nutshell
PDF
Transversal Design: Glimpsing the emergent whole, with the trouble
PDF
The Question of Intimacy
PDF
Reverberations at the Edges: Politics of designed im/materiality
PDF
Design Circular Colours
PDF
Arctic Design: The systemic development of a new domain
PDF
Metaphors and Systems
PDF
Immunity Passports as Complex Systems
PDF
The Other Side of Design: Tension manifolds and collective action
PDF
Balancing Acceleration and Systemic Impact
PDF
Simulations in Service Design Prototyping: Drone deliveries with society-in-t...
PDF
Option Evaluation in Multi-disciplinary Strategic Design
PDF
Leveraging Creative Tension between Sustainable Development Targets for Devel...
PDF
Investigating the impact of COVID-19 on Indian weddings as a system
PDF
Mountain Water Management through Systemic Design
PDF
Acting on a Company to Relaunch a Territory: The application of the systemic ...
PDF
Education as a Transforming Practice: Preparing together for complex, sustain...
From Uncritical Design to Critical Examinations of its Systemic Consequences
Systems Oriented Design in a Nutshell
Transversal Design: Glimpsing the emergent whole, with the trouble
The Question of Intimacy
Reverberations at the Edges: Politics of designed im/materiality
Design Circular Colours
Arctic Design: The systemic development of a new domain
Metaphors and Systems
Immunity Passports as Complex Systems
The Other Side of Design: Tension manifolds and collective action
Balancing Acceleration and Systemic Impact
Simulations in Service Design Prototyping: Drone deliveries with society-in-t...
Option Evaluation in Multi-disciplinary Strategic Design
Leveraging Creative Tension between Sustainable Development Targets for Devel...
Investigating the impact of COVID-19 on Indian weddings as a system
Mountain Water Management through Systemic Design
Acting on a Company to Relaunch a Territory: The application of the systemic ...
Education as a Transforming Practice: Preparing together for complex, sustain...

Recently uploaded (20)

PPTX
DFARS Part 253 - Forms - Defense Contracting Regulations
PPTX
True Fruits_ reportcccccccccccccccc.pptx
PDF
PPT Item # 9 - FY 2025-26 Proposed Budget.pdf
PDF
Building Bridges (of Hope) over Our Troubled Waters_PART 1
PDF
Item # 8 - 218 Primrose Place variance req.
PDF
eVerify Overview and Detailed Instructions to Set up an account
PPTX
3.-Canvassing-Procedures49for election.pptx
PPT
The Central Civil Services (Leave Travel Concession) Rules, 1988, govern the ...
PPTX
Part I CSO Conference and AVP Overview.pptx
PPTX
Presentation on CGIAR’s Policy Innovation Program _18.08.2025 FE.pptx
PPTX
Parliamentary procedure in meeting that can be use
PDF
PPT Item # 10 -- Proposed 2025 Tax Rate
PDF
Dean, Jodi: Concept Paper - Multi Family Lot
PDF
The GDP double bind- Anders Wijkman Honorary President Club of Rome
PPTX
Empowering Teens with Essential Life Skills 🚀
PDF
Abhay Bhutada Foundation’s ESG Compliant Initiatives
PDF
Introducrion of creative nonfiction lesson 1
PDF
Item # 10 -- Set Proposed 2025 Tax Rate
PPTX
Robotics_Presentation.pptxdhdrhdrrhdrhdrhdrrh
PPTX
The DFARS - Part 251 - Use of Government Sources By Contractors
DFARS Part 253 - Forms - Defense Contracting Regulations
True Fruits_ reportcccccccccccccccc.pptx
PPT Item # 9 - FY 2025-26 Proposed Budget.pdf
Building Bridges (of Hope) over Our Troubled Waters_PART 1
Item # 8 - 218 Primrose Place variance req.
eVerify Overview and Detailed Instructions to Set up an account
3.-Canvassing-Procedures49for election.pptx
The Central Civil Services (Leave Travel Concession) Rules, 1988, govern the ...
Part I CSO Conference and AVP Overview.pptx
Presentation on CGIAR’s Policy Innovation Program _18.08.2025 FE.pptx
Parliamentary procedure in meeting that can be use
PPT Item # 10 -- Proposed 2025 Tax Rate
Dean, Jodi: Concept Paper - Multi Family Lot
The GDP double bind- Anders Wijkman Honorary President Club of Rome
Empowering Teens with Essential Life Skills 🚀
Abhay Bhutada Foundation’s ESG Compliant Initiatives
Introducrion of creative nonfiction lesson 1
Item # 10 -- Set Proposed 2025 Tax Rate
Robotics_Presentation.pptxdhdrhdrrhdrhdrhdrrh
The DFARS - Part 251 - Use of Government Sources By Contractors

Designing systems as desirable side effects Rsd8

  • 1. Designing Systems Outcomes as Desirable Side Effects : Reflections from the CMHC Solutions Labs Adrienne Pacini, MDes, Principal, Strategic Design, SHS Consulting Cheryl Hsu, MDes, Design Researcher and Strategist Presented by .. .. .. .. @adriennepacini @cherylshoe
  • 2. 2 Our context : CMHC identified the design of a Canada Housing Benefit as a complex problem requiring an innovative human-centred approach through a “Solutions Lab”. Canada Mortgage and Housing Corporation is a crown corporation in Canada mandated to provide mortgage liquidity, assist in affordable housing development, and provide research and advice to the housing sector.
  • 3. 3 This presentation : 1. The context of our process. 2. What made this project a systemic design problem? 3. From shifting the burden to desirable side effects. 4. Designing towards transition.
  • 4. 4 The researchers : • MDes, Strategic Foresight and Innovation • Housing research, policy, and strategic design Adrienne Pacini • MDes, Strategic Foresight and Innovation • Strategic design, systems change, health and food systems research Cheryl Hsu
  • 5. 5 The team : Adrienne Pacini Cheryl Hsu Christine Pacini CMHC Representatives Provincial + Territorial Representatives
  • 6. 6 Our travels : Whitehorse Prince Albert St. John’s Halifax Regina Saskatoon : SHS Consulting, 2019
  • 7. 7 Our conversations : 4 6 11 50+ ~200 provinces + territories cities co-design workshops hours of engagement workshop participants : SHS Consulting, 2019
  • 8. 8 What made this project unique? : SHS Consulting, 2019 This work is part of Canada’s first ever National Housing Strategy. This is one of the first times federal government (CMHC) is intentionally infusing a co- design approach with Provincial and Territorial governments, in addition to providing funding for housing programs. 8
  • 9. By 2030, everyone in Canada will have a home they can afford and that meets their needs. “ Evan Siddal CEO, CMHC What made this project unique? C M H C ’ S “ B I G , H A I R Y , A U D A C I O U S G O A L ”
  • 10. 10 Not only is housing affordability a complex problem… : SHS Consulting, 2019 What made this project unique? 10
  • 11. 11 Not only is housing affordability a complex problem… “We had a solution that was searching for a problem to solve.” Canada Housing Benefit (“CHB”) : SHS Consulting, 2019 What made this project unique?
  • 12. The benefit is functionally a demand-side intervention; a subsidy provided to households that are living in housing that is not affordable to them. What made this project unique? 12
  • 13. The benefit is functionally a demand-side intervention; a subsidy provided to households that are living in housing that is not affordable to them. What made this project unique? CHB $ CHB $ In Canada, housing subsidies have traditionally been attached to units, instead of to the person or household in need. 13
  • 14. What made this project unique? The benefit is functionally a demand-side intervention; a subsidy provided to households that are living in housing that is not affordable to them. However, the CHB was also only one tool in the toolkit…
  • 15. System-Level Interaction-Level What made this project unique? : Adapted from Buchanan, R.’s ”Orders of Design”, 2001 Our challenge was to hold the “big vision” of the overall strategy and the objective of creating a demand-side intervention (the Canada Housing Benefit) at the same time. We were working across two orders of design. 15
  • 16. 16 Learnings : From shifting the burden to desirable side effects.
  • 17. 17 Through working with our Lab participants, we couldn’t help but connect the work to the shifting the burden systems archetype. Learnings :
  • 18. 18 Through working with our Lab participants, we couldn’t help but connect the work to the shifting the burden systems archetype. Shifting the Burden
  • 19. 19 However, we want to reframe the idea of undesirable side effects to desirable side-effects. How might we seed systemic outcomes from the process of convening around short-term and long-term outcomes? Shifting the Burden
  • 20. 20 From Shifting the Burden... … to Desirable Side Effects 20
  • 21. Short-term outcomes or “symptomatic solutions” are the solutions (e.g. a new product or service innovation) to concrete problems; in this case, the co-design of a housing benefit (a specific policy tool). 21 Shifting the Burden Form: “The Trojan Horse”; concrete, real, immediate gratification Process: Service Design; Design Thinking Output: service model, innovation or solution
  • 22. Long-term outcomes or “fundamental solutions” often take the form of strategies with longer time horizons; in this case, stakeholder alignment around the problem frame and a vision of a desired future. 22 Shifting the Burden Form: “North-Star”; Abstract, Ambiguous, Intermediary, Agreement Process: Strategic Design, Foresight Output: Collective vision and strategy
  • 23. 23 The systemic outcomes are the desirable side-effects from the process of convening around short- term and long-term outcomes. Shifting the Burden Form: “The Journey (not the destination)”, intangible, process-driven, transition- oriented Process: Systemic Design, Art of Hosting, Theory U Output: trust, resilience, reflexivity, collaboration
  • 24. 24 Shifting the (Unaffordable Housing) Burden
  • 25. 25 Shifting the (Unaffordable Housing) Burden 25
  • 26. 26 In our work… Shifting the (Unaffordable Housing) Burden Harness the energy in the “urgency of now” around the unaffordability challenge facing Canadian households...
  • 27. 27 Shifting the (Unaffordable Housing) Burden Channel it into a co-design environment where the simultaneous pursuit of the short-term outcomes and long-term outcomes can set up the conditions for systemic change. In our work… Harness the energy in the “urgency of now” around the unaffordability challenge facing Canadian households…
  • 29. 29 Complex Problems Short-term outcomes shouldn’t be underestimated. They make up the Trojan Horse that can effectively galvanize action. “Band-Aid” solutions can be necessary to stop the bleeding in the interim. 29
  • 30. 30 Short-term outcomes shouldn’t be underestimated. They make up the Trojan Horse that can effectively galvanize action. “Band-Aid” solutions can be necessary to stop the bleeding in the interim. Complex Problems Leverage those moments to seed the systemic outcomes.
  • 31. 31 Even though you have vision, the collective long-term vision will change over time. What we need to work on is the continual capacity to hold a long- term vision in transition together. Complex Problems 31
  • 32. 32 While you cannot see the systemic outcomes as tangibly as the short- term outcomes or the long-term vision, you impact the dark matter, or “the organizations, culture, and structural relationships that bind them together” (Hill, 2014). Complex Problems : Hill, D. 2014. Dark Matter and Trojan Horses: A Strategic Design Vocabulary. Strelka Press. 32
  • 33. 33 Complex Problems Treat every design engagement as an opportunity to meet the needs of multiple scales of impact. • Communicate the value of the process; • Evaluate more than just the short-term outcomes; and • Reflect on the process and what has changed.
  • 34. 34
  • 35. 35 And just maybe, your co-designers will embrace the complexity… “I thought I was coming here to figure out how we were going to give money to people. After these two days, I realized it’s much more complex than that.”
  • 36. Thank you. Questions? Comments? Adrienne Pacini : apacini@shs-inc.ca : @adriennepacini Cheryl Hsu : chsu@shs-inc.ca : @cherylshoe Contact .. ..