Designing the mobile wallet - A case study
23 likes5,803 views
The document discusses the complexities involved in designing a mobile wallet, highlighting that with 254% global mobile phone ownership, integrating wallets into mobile technology faces significant challenges. It mentions ongoing issues such as legislative changes, the need for updates to transaction engines, and difficulties in stakeholder communication impacting progress. The case study reflects on design approaches, emphasizing a process of immersion and ideation in iterative mobile wallet development, while facing frequent revisions based on new requirements.
Designing the mobile wallet - A case study
- 1. Designing the mobile wallet A case study @timcaynes #ias12 This part of the screen intentionall left blank y
- 2. userinforma tiona rchiexperiencetec toinnov tiondesi a gnalignera tionenv isioningeerma tron icatoricorn
- 5. 254% of the world has a mobile phone
- 8. 117% of the world has a wallet
- 11. 0.004% of the world thinks...
- 12. OMG, those things should be totall , y
- 13. like,
- 14. the same thing
- 17. Whoare the 0.004%? tm
- 18. Whoare the 0.004%? tm
- 19. IMAGE: REFERENCE: http://thinkd2c.wordpress.com/2011/05/12/visa-to-luanch-major-digital-wallet- initiative-in-2011/ SOURCE: Visa
- 20. IMAGE: REFERENCE: http://www.telegraph.co.uk/technology/mobile-phones/6254174/O2-to-trial-LTE- mobile-broadband.html SOURCE: O2. Probably.
- 21. IMAGE: REFERENCE: http://www.zdnet.co.uk/news/mobile-devices/2011/05/20/orange-and-barclays- unveil-quick-tap-mobile-wallet-40092845/ SOURCE: ORANGE
- 23. Ooh. Can they literall y change my life with this?
- 24. Image: Capture: Mastercard youtube channel
- 25. Image: Capture: Mastercard Youtube Channel
- 26. Image: Capture: Google Youtube Channel
- 27. Image: Capture: Google Youtube Channel
- 28. Image: Capture: Orange youtube channel
- 29. “And as if tha t wasn't enough, paying with your mobile looks pretty cool too”
- 30. and in this world?
- 35. Can the design challenge be reduced to a pithy couple of slides?
- 36. Two w ys to a approach the design
- 37. Complica ted and simple
- 39. Complicated and simple – registration heavy and transaction light
- 40. Simple and complicated – registration light and transaction heavy
- 41. Tha choice is t not yours
- 42. Tha choice t has already been made
- 43. Tha choice t has already been made
- 44. The design story
- 45. We’d like a mobile w allet please
- 46. So you’d like...
- 50. Execution?
- 52. Still in the St awake room Diagram: Useless Venn diagram
- 54. Well, we’d just like a mobile wallet please
- 55. Oh
- 56. sadface
- 58. Ok, so wha do t you already have?
- 59. we’ve been doing a bit of w ork with this a gency tha did put some t things t ogether but it w s a while a a go and until we knew the pla orm tf requirements we weren’t reall sure wha the architecture needed t y t o be any since we’ve changed some of the delivery p tners and there is ar new legisla tion coming up in no vember which ba sicall sa we’ll ha y ys ve to update the transa ction engine which a ctuall we get from the y merchant who since they merged with the carrier pla orm hatf ve ano ther version of tha piece coming so we’re w t orking with our IT partners t fill tha gaps in implement tion which means tha we’ve o t a t had t revise some of the business re o quirements a gain and since that happened there ha been a new directive which means tha in the UK s t we’re no a t ctu all allowed t do the thing tha makes tha piece y o t t w ork so we’ve had somebod else in the w y ork on some high-level designs but a we’re going through a brand upda s te right now f or the whole commerce pla orm we’re no quite sure which a tf t ssets are usable but compliance are looking int tha so when we get those o t things ba ck from those guys who ha ve also changed their name recentl and I can’t remember who they we’ll be able t see how some y o of tha fits t t ogether but we’re no entirel sure wha the middle tier t y t looks like yet beca use since the la tes deplo t yment of the fulfilment engine we’ve had issues resol ving some simple transa ction and we might a ctuall ha y ve t migra o te those services t ano o ther supplier and tha will probabl be in the third qu t y arter so realis ticall we’ve put y a hold on tha pending the out t come of the s akeholder review which t incidentall is becoming more difficul since we a y t ctu all changed who y we are and we all wear different f ces and can onl communica a y te through michael ja ckson thriller mo ves
- 60. Oh
- 61. sadderface
- 63. Still...
- 64. Jon
- 65. We did Immersion
- 67. Immersion
- 68. Immersion
- 69. then did We Ideation
- 70. Tap phone shout a bit start DROP fight PHONE
- 75. Android
- 76. BlackBerry
- 77. Touchscreen Touchscreen Trackpad Touchscreen and Trackpad
- 80. sadface
- 81. Mara
- 82. we did Testing
- 84. Scenario: Try and use this lovely android phone to set up and use a mobile wallet
- 85. Scenario: Try and use this lovely Blackberry phone to set up and use a mobile wallet
- 91. <meta name="viewport" content="width=device-width, initial- scale=1.0, maximum-scale=1.0, user- scalable=no"/>
- 97. Did you do the Execution bit?
- 100. Wha , if t anything, I learned
- 101. concept
- 102. Context
- 103. confidence