1. The document provides guidance on designing online courses and outlines several key elements that should be considered, including setting clear objectives, understanding your audience, integrating instructional and audience analysis, focusing on people, processes, technology, and administration.
2. It recommends using Mager's theory of behavioral objectives to write clear, measurable learning objectives for the course.
3. Several principles are discussed for each element, such as conducting needs analyses, centering course design around instructors and students, and carefully considering whether to build your own platform or use an existing one.