Designing your Website to Match Business Goals
Is your website actually your #1 sales rep? It should be. Here's how: All too often, designs get drawn astray from the original concept, and it takes a broad view and relentless focus to keep your efforts focused on what your buyers want and are looking for. Join Aptera for an online presentation during which you will hear from a panel consisting of a business analyst, web developer, web designer, and an online marketing manager on how you need to be clear on your business goals you have for your site, and how the design can help - or hinder - your progress towards those goals. Consider the following questions: - Where does your CMS tool and hosting fit in with your design and your goals? - When is responsive design necessary... and not? - Who are your buyer personas and what are they looking for? - What are the design trends your customers will love in 2015? - How should social media play into your website? - You won't want to miss this unique online event. We will also have a special guest from Sitefinity joining the panel.
