This research investigates the volatility of the components of the DuPont identity—profit margin, total assets turnover, and equity multiplier—across six industries listed on the Karachi Stock Exchange from 2004 to 2012. The study finds that asset turnover significantly varies between industries, while equity multiplier and profit margin show less volatility. The analysis provides insights into profitability factors that can impact new firms' profitability, particularly in the fuel and energy, cement, and transport sectors.