1. The document discusses determining your purpose and subject for an effective speech. It states that you must have a clear purpose in mind and your aim should be to fulfill that purpose through achieving a desired response from your audience.
2. Once you understand your general purpose, you are ready to choose a subject. The subject should be suited to your purpose, interesting to both you and your audience, and on a topic you are qualified to speak about. It also needs to be sufficiently narrow in scope.
3. After selecting a subject based on these considerations, you formulate a specific purpose statement. Your specific purpose should support one of the general purposes of entertaining, informing, or persuading your audience. It is then