Dev net and_tech_centers_working_together_final_for_tech_center_webex_sessions (1)
- 1. Working Together with Cisco DevNet © 2013 Cisco and/or its affiliates. All rights reserved. 1
- 2. Cisco @ MicroStrategy World Conference “Many agree that the strategy and success with developers and ISVs could be the most interesting Cisco story of the next five years. If applications are built and optimized for Cisco's network, it places them in an enviable position.” -IDC © 2011 Cisco and/or its affiliates. All rights reserved. 2013 Cisco Confidential 2
- 3. Background The original Cisco Developer Network (CDN) program was a partner program and a developer community combined FY14: decision to divide the two programs Developer Program Partner Program 58,000 users, 124 forums, 80% using 20% of site . © 2013 Cisco and/or its affiliates. All rights reserved. 3
- 4. The charters and components of a successful program Developer Program To deliver resources to a community of developers so they can develop or integrate with Cisco technologies with ... Partner Program To qualify and reward ISV / Tech partners to engage with Cisco and drive an integrated solution GTM with our global resale and cloud partner communities. with ... Tools / support (APIs and SDKs) Qualification, testing and certification Education (training and tutorials) Branding and marketing (Solutions Catalog / Market Place) Development Environment (Sandbox) Community (Gamification, Social Media, Events, Forums) developer.cisco.com © 2013 Cisco and/or its affiliates. All rights reserved. Rewards and other benefits (NFR, JMF, incentives, rebates, Solutions Plus, Partner Program Alignment cdn.cisco.com 4
- 5. The plan Developer Program Cisco DevNet Partner Program CDN (to be re-named) DevNet will focus on recruiting and enabling developers. New platform with developerspecific User Experience. Forums will consolidate from 124 forums to 1 forum with sub areas of interest The Partner program will focus on qualifying and rewarding ISV / Tech partners to engage with Cisco To drive an integrated solution GTM with our global resale and cloud partner communities. Communities will tie into Cisco Communities Launches November 15 2013 © 2013 Cisco and/or its affiliates. All rights reserved. Will continue until re-launch in March 2014 (tbc) 5
- 6. A seamless Partner and Developer experience Visit DevNet October 22 Joint email going to all of the existing partners and community members © 2013 Cisco and/or its affiliates. All rights reserved. 6
- 7. Cisco DevNet: Quick Start What is Cisco DevNet? Who is it for within Cisco? Is it also a partner program? Is Cisco DevNet just a website? Is it replacing Cisco Developer Network (CDN)? © 2013 Cisco and/or its affiliates. All rights reserved. 7
- 8. What are the available services from Cisco DevNet? Your technology positioned and communicated through the DevNet website A developer community Marketing to that community A program manager WebEx developer sessions and VOD production Building and maintaining of DevNet site Building and maintaining of developer artifacts Search Engine Optimization (basic plus enhanced if needed, at extra cost) Search Engine Marketing (if needed, at extra cost) The building and maintaining of a sandbox Developer support © 2013 Cisco and/or its affiliates. All rights reserved. 9
- 9. The website: the developer is our customer We’ve studied examples of good developer programs ... ... learned lessons from CDN and examined the 139 tech centers within Cisco ... ... broken them down, filtered and put them in a taxonomy ... © 2013 Cisco and/or its affiliates. All rights reserved. ... to create something to inspire and empower a community of enterprize developers … ... with developer-friendly tools and sandbox environments, leading to innovative collaboration with Cisco 11
- 10. The website: revolution and evolution Traditional navigation menus Links between Cisco DevNet site and Partner site Full text site search Hero messaging with link to partner site „Filter & Find‟ „Filter & Find‟ results © 2013 Cisco and/or its affiliates. All rights reserved. 12
- 11. The complete taxonomy Level 0 Cisco DevNet Communications & Collaboration Networking Level 1 Data Center Application Networking Services Cisco ONE Call Control Contact Center Flexpod Storage Energy Industry Media Endpoints Jabber Servers System Management Mobility Network Management Management Recordings Routers & Switches Security Telepresence Voice Mail Level 2 SMART+Connected © 2013 Cisco and/or its affiliates. All rights reserved. Example of drill down to Level 3 sites: Jabber SDK for web Jabber Guest SDK Jabber SDK for mobile WebEx 13
- 12. Networking taxonomy in detail Application Networking Services Cisco ONE oneController, onePK Utilities Industry Connected Grid, Field Area Networks (FAN), Smart Grid Management and Security (SGMAS), Transmission and Distribution (TAD), Utility Enterprise and Grid Operations (UEGO), Cisco-enabled Grid Devices (CEGD) Media Digital Media Suite API (DMS), Media Services Proxy (MSP), Medianet, Medianet - System Management, Media Services Interface (MSI), Management (MSI), Videoscape Soft Client, Videoscape Voyager Vantage (VVV) Mobility NEW CMX, Compatible Extensions (CCX), Mobile Collaboration Management Services (MCMS), Mobility, Mobility Services API, WCS, API for Guest User Administration (GAP) Network Management PRIME (all of the Prime Tech Centers), Acceleration & Optimization (ACOZ), NetFlow Generation Appliance (NGA), Intelligent Automation for Cloud (IAC), Cloud and Systems Management , Network Analysis Module (NAM), XDE SDK, Carrier IP NGN Management Solution, XML Management Interfaces (XMLMI) Routers & Switches Networking Application Networking Manager (ANM), Application Visibility & Control (AVC) Energywise, SDK, Nexus 1000, Nexus 7000, Universal Power Over Ethernet (UPOE) Security © 2013 Cisco and/or its affiliates. All rights reserved. SMART+Connected Physical Security Community, Security Data Logs, Security Management, Identity Security Engine 14
- 13. Communications and Collaboration taxonomy in detail Call Control Contact Center Contact Center Solutions, Packaged Contact Center Enterprise, Contact Center Enterprise (GED-125), Contact Center Express Configuration API, (UCCXAPI), Contact Center Express CTI (UCCXCTI), Contact Center Express Scripting (CCXS), CTI Server Protocol (GED-188), Enterpise Application Gateway Protocol (AGP), Contact Center Reporting (CCR), Finesse, SocialMiner, Customer Voice Portal (CVP), Computer Telephony Integration Object Server (CTIOS) Toolkit Endpoints DX600 Series, Extension Mobility API (EMAPI) , Headset/Handset API, IP Phone Services (IPPS), Java MIDlet API (JMAPI), UC Accessory Manager, UC Voice, Virtual Office (CVO) Jabber Jabber Guest, Jabber SDK for Web, AJAX XMPP Library (XMPP) Management Administrative XML (AXL), Serviceability XML, HCS Developer, User Data Service API (New), Platform Administrative Web Services (PAWS) Developer Recordings MediaSense (MediaSense) Telepresence Telepresence, Unified Presence APIs (CUPAPI), Telepresence Developer, Telepresence AV Integration Accreditation System, Telepresence Exchange (CTX), Telepresence Integrated Codecs Solutions, Telepresence Reporting API (TRA), Telepresence Scheduling AP, Interactive Experience Platform (IEP) Voice Mail Unity Connection (CUC) WebEx Communications & Collaboration Gatekeeper TMP API, JTAPI, TAPI ,UC Express Services Interface, Web Dialer, Unified Communications Manager SIP (SIP), Unified Routing Rules XML Interface (CURRI), IME/VIPR (End of Life), Voice Gateway API (VGAPI) WebEx Web Conferencing Developer © 2013 Cisco and/or its affiliates. All rights reserved. 15
- 14. Data Center taxonomy in detail Flexpod Flexpod Management Servers B Series, C Series, E Services System Management Unified Computing UCS Manager, Microsoft, HP Open Manager, IBM Tivoli, Symantec Virtualization VMware Data Center © 2013 Cisco and/or its affiliates. All rights reserved. 16
- 15. One way of navigating through the site … Explore Networking (level 1) © 2013 Cisco and/or its affiliates. All rights reserved. Networking Overview (level 1) CiscoOne Overview (level 2) To the onePK area (level 3) 17
- 16. Phase 1: November 15: for all existing CDN tech centers Cisco DevNet Communications & Collaboration Networking Data Center Application Networking Services Cisco ONE Call Control Contact Center Flexpod Storage Energy Industry Media Endpoints Jabber Servers System Management Mobility Network Management Management Recordings Routers & Switches Security Telepresence Voice Mail SMART+Connected WebEx Four of the existing level 3s (CDN tech centers) are all being integrated with the new look and filter & find’ functionality: Jabber SDK for web WebEx onePK XNC (being created) © 2013 Cisco and/or its affiliates. All rights reserved. The remaining 134 level 3s will be moved across as they are, without the new navigation or filter & find’ functionality These and other level 3s will be introduced fully into Cisco DevNet over the following 12 months 18
- 17. The Developer Deliverables: providing consistency for developers across all APIs © 2013 Cisco and/or its affiliates. All rights reserved. 19
- 18. What does the developer want … irrespective of the API? A clear journey from initial interest to completion of project Consistency in terminology: e.g API docs, Quick Start, sample app Consistency in format of tools: e.g doc management / videos To spend their time working out the technology and not the tools © 2013 Cisco and/or its affiliates. All rights reserved. 20
- 19. What are we striving towards? Five steps for the developer: Get Interested > Get Engaged > Get Set Up > Get Developing > Get Debugging A set of clear Developer Deliverables in similar formats across all Cisco APIs … where possible … with duplication of information removed between the tools © 2013 Cisco and/or its affiliates. All rights reserved. 21
- 20. Get Interested Get Engaged Get Setup Get Developing Get Debugging Overviews Technical Overviews Use Cases Quick Start Guides Tutorials API Guides API References SDK Code Samples Forums FAQs Knowledge Base Support Sandboxes © 2013 Cisco and/or its affiliates. All rights reserved. 23
- 21. Cisco DevNet Sandbox offering An easy-to-access virtual Cisco Development Lab … Sandbox in the cloud with a seamless developer experience. * Learn APIs Support Design A Typical Development Cycle Deploy QA Develop Unit Test System Test * There may be a charge for this © 2013 Cisco and/or its affiliates. All rights reserved. 24
- 22. Getting up-and-running with Cisco DevNet Gain input from BU Product Management Requirements Gathering by DevNet Gain input from Engineering DevNet gets to grips with the technology Interest form is completed by BU Assimilate info from Cisco sources Web Content scope assessed Tech briefings from Cisco if needed Community Marketing needed? Review existing internal and external training collateral/ curriculum and documentation Technical doc re-purposing needed? Training material re-purposing needed? Core Support resources needed? Understand development environment requirements and existing tools Proposed by DevNet team DevNet proposal For example … Program Management Content updating or creation SDK and reference APIs creation Training (modules, video creation) Sandbox needs Agreed between DevNet team and BU / TG DevNet / BU agreement Managed by DevNet with input and feedback from all stakeholders DevNet manage, develop and monitor the program Sources identified for the following Site content creation and updates Website content and positioning Ongoing technical doc re-purposing Sandbox infrastructure funding Sandbox management Tech support Document re-writing SDK / API documentation Developer Feedback / input on tech docs Community Management and tech support Tech support needs Sandbox ? © 2013 Cisco and/or its affiliates. All rights reserved. 25
- 23. Your guide to Cisco DevNet ... The DevNet Cook Book All the recipes you need to ensure a successful engagement with developers through Cisco DevNet. The Cook Book will detail the services we provide, the tools and services to be developed, with clear details of what we’ll need from you to provide you with the full Cisco DevNet experience. © 2013 Cisco and/or its affiliates. All rights reserved. 26
- 24. Two next steps by November 4… For any Business unit with an existing Tech Center within CDN 1 Provide a few details about yourselves and your technology by November 4. 2 Make any final changes to your Tech Center by November 4. The site will be frozen between November 4 and November 15. Please complete this short form We will then get back in touch with you to complete the full on-boarding process © 2013 Cisco and/or its affiliates. All rights reserved. 27
- 25. Any Questions? Please let us know Contact Ravanne Harris from KPI Consulting ravharri@cisco.com © 2013 Cisco and/or its affiliates. All rights reserved. 28
Editor's Notes
- #25: Developer Sandbox:- 24X7 Global access - $0 investment and no delay for developer to “kick the tires”- Supports multi user (location and company connections to a single SB) and extended “stay”- API Access and Consumption (Get started, Hello World)- Application Lifecycle ( POC, Demo, IVT (if req'd)- Solution Enablement ( Partnering with Cisco to deliver a compelling solution)