This document provides guidance to students on how to build and publish their first Windows Phone app for free. It outlines the three main steps: 1) downloading the free development tools from DreamSpark.com, 2) building and testing an app in Visual Studio using emulators, and 3) publishing the app in the Windows Phone Store at no charge. Resources and links are provided throughout for tutorials, starter kits, certification requirements, and marketing guidance. The goal is to help students get their apps noticed by creating innovative apps for Windows Phone.