Dev2014
- 1. 2014 Web Site Plan
- 2. 2013 - Taking a look Back
- 3. Development Categories • Server - Improve Speed and Uptime • Backend - Product data, customer information, API connections, syncing data • Frontend - Everything customers see on the site
- 4. Server Improvements • Caching and various speed improvements • SOLR Search (much faster) • Result: 99.86% Uptime Q4 2013
- 5. Future Projects • CDN - Content Delivery Network
- 7. Backend Improvements • Upgraded Import/Export Modules • Upgraded Video Module • Listrak Integration & Syncing
- 8. Future Projects • Inventory Messaging 2.0 • Call Tracking • Build-able Shipping Promotions
- 9. Frontend Improvements Search Users Y over Y: • 50% Increased CR • 90% Increased Revenue • 23% Increased AOV 50% Increased Conversion Rate
- 15. Future Projects • Data-Driven Home Page Updates • Updated Product Reviews and Blog Comments Engine • Smart Pricing on Product Pages
- 16. Small Projects & Bug Fixes Sift Science Code Review Data/Find list of products with video Negative Values in Price Step - L emove Extra Templates/Skins Update Styles for Vintage King Dropdown Remove Code Snippet from Search Gift Card Template Template ock" Behavior Bug Automatic Callout Extension - fix Slowing SOLR Hide Attributes on Additional Information Tweak forLimits on PHP CSS Log in Dropdown Style SOLR Search Results search Sort by Position Bug Investigate Nexcess bandwidth overages Video Scrollbar on Products with More than 4 Videos Install Magmi Fix Broken Images in Error When Saving Install/Configure/Uninstall 503 Wordpress Manadev Products Sort option Broken Documents Upload Remove "Position" as a Remove Existing "Call for Pricing" Rules from Template Listrak Module Issues Fix Banner Rotator - Layout Update Listrak Preference Center Code Snippe d/Internal Server Error Ascending/Descending Arrow on Categories
- 18. Current Projects • Checkout Funnel Tracking
- 19. 2014 Recommendations Human Element (Rocks) • 30-50 Hours Per Month at $125/hour Nick Johnson (Very Specific Rocks) •5 Hours Per Month at $100/hour 2-3 Targeted and Specific Freelancers (ToDo’s) • 15-20 Hours Per Month at $40-60/hour
- 20. What About Hiring Full-Time • Higher quality - We will be pulling from 5-7 certified developers with much more experience • We can turn up and turn down our investment/workload on a monthly basis • No training or education necessary
- 22. Budget Site Development Human Element $60,00 0 Nick Johnson $5,00 0 Targeted Freelancers & Consultants $35,00 0 Inventory Messaging 2.0, Lease Calculator, Responsive Instant Plug-In Downloads, 3-Easy Payments Landing Pages, SEO Audit, Design Tweaks
Editor's Notes
- #6: This is what sites like Twitter and Instagram use to server billions of images per year. This will improve both speed and uptime, as it decreases the load on our server by sharing it with servers around the world.
- #7: We have more people than ever working on the site at once. Implementing a version control system took us out of the pull a file down, change it, throw it back up dark ages. We now have a sustainable, healthy system for multiple developers making changes to the site at once without running into each other.
- #8: We have more people than ever working on the site at once. Implementing a version control system took us out of the pull a file down, change it, throw it back up dark ages. We now have a sustainable, healthy system for multiple developers making changes to the site at once without running into each other.
- #21: - This route is more like our Tech Shop vs. going somewhere that has one person who probably has one or two things they are REALLY good at, but struggle in other areas. - The market for in-house developers is like the housing market in 2006