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Developer Journey - from dev to entrepreneur, from idea to market

Paul Golding, profile picture
Paul Golding

The document provides insights on mobile product development, emphasizing the importance of having a clear business purpose instead of merely creating an app. It outlines critical strategies for startups, such as building a minimum viable product (MVP), understanding user needs, and differentiating through design. Additionally, it stresses the significance of market research and effective user acquisition tactics for success in the mobile app landscape.

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Don’t be a Zombie... E oRny Frm DeeOpr To aPrnU, Frm Ida To mrE.. L Ldn, Tue F bL, nO, Toe 02
2 Apps are like Novels... “Eroe” cn Wrt N ..b fw Ca Ak oE tY { te FolWig tP...}
I followed the mobile innovation to Silicon Valley 3 In 22 years, I’ve worked on ~100 mobile products, from chips to Big Data platforms, in start-ups, mega-corps and labs, with budgets from sweat to tens of (wasted) millions...The lesson learned... 0. Get more luck lC Ccs = (Ilt + hr wr) * (Rps) t hr We uUal Fou hr
4 1. Build a business, not an app StR He E “U” pR iY Esin: SieS (a) a  MoiG y BuiEs Orad?
5 2. Don’t be a Zombie... May AprNer WanBe E walking dead... Se SeR Yr Sl...
6 MVP Start with an...
7 Mind-blowing Vocational Purpose
8 Answer these 3 Qs... 1. A’S h otOm  wn? (R “A’S y PupS?”) 2. wa saDs i m A? 3. H’S iUrd It oT leD? Les PanL & $$ t P May Of u EaiG  Are S $$$$$ A’T nE
9 Start with why... O’T eL n iE, bt N Ida (UniG yH iL lO e God Fo r) See Simon Sinek’s TED Talk
10 MVP 3. Proceed to the...
11 Maximum Value Problem
12 Answer these Qs... Lu r 1. At pObe d Ou sV? PohI (R “At oTcm/Ned Do yU aIltT?”) 2. wo Ha He pObe? 3. hw Wil Yo NiuLy sLv t? Makt PrdT PohI HyoHei
13 iE/MakT eEac rsUre: Be informed: IDC, Nielsen, Pew, Gartner, Comscore, etc. UsfL ly: Oge KewRd O https://adwords.google.com/o/KeywordTool If you can’t find something similar then how will your users find you? P-tRe mNioN: Who’s done it before? What works? What doesn’t? P tRe saC appcode.es http://www.mobiledevhq.com Map/analyse your competition!
14 D f O’Re sIl tC... n’T oE: ls pifL & $$ O “cP” Picasso: “Good artists borrow, great artists steal”...
15 4. Figure out the money Q: Use Biz Model Canvas http://www.businessmodelalchemist.com MoiE s BigR i ta ap-Str rvnE (1 mdLs - Se EvlPeeOnmC.O)
16 5. Test your idea ASAP... “C” T: 1. TaG UsR! 2. Ntr 3. Pet wo Hae Doe It bfR 4. VetR/”VetR” a Ad Tt QuSIs 1: “Ul Ou uE hs?” 2: “Ul Ou iVet In tI?” Ts o “n”S rBal maS t Suk! T “Thy O’T e I.”
17 PicIn EsuE: Nea ptHig Stf: http://www.scottberkun.com/essays/38-how-to-pitch-an-idea/ Ntr ptHig Stf: http://venturehacks.com/articles/deck http://venturehacks.com/pitching http://www.canaan.com/resources/archives/entrepreneur-pitchbook/ Cht Wih Len Rbde “Ndn”
18 MVP 6. Find the...
19 Most Virtuoso People -fudR, ta, mnR, avsR, (ErpT).. “Successful companies are started, and made successful by at least two, and usually more, soulmates.” Guy Kawasaki
20 tA/PepE dC: -fudR, mnR, taS n avsR: DifRet AprAce Nd a MetR iS! w? 1.  wlIn O ie 2. Alz ta Ls o Eol wn To kO aoT oL 3. Nd sAre poLe wTh tIs pObe 4. K hm! Cht Wih K GigO “R/fR”
21 7. Identify the... MVP
22 Minimum Viable Product W-f... mnMu Es o CofRm tT Eal-aotR hv te PrbE...
23 “The essential task in a startup is to create wealth; the dimension of wealth you have most control over is how much you improve users' lives; and the hardest part of that is knowing what to make for them.” Paul Graham ReuIn He cSt o fiR.. Minimum Validated Proof Les Is mR TetL/ Rel Dead Ths S Hd DeoStaL Fo Ou OltO (Odc)
24 Product/Market fit: At jB r ueS “Hiig” yu poUc o D? http://www.businessmodelalchemist.com/2012/08/ achieve-product-market-fit-with-our-brand-new- value-proposition-designer.html Prv ta i Dd aN, rmVe aN... (Eal aoTes Oy) http://alphapunk.com/2012/10/product-market-fit/
25 “V” rsUre: http://groups.google.com/group/lean-startup-circle/topics Wok N W o Il  Aru T @Act http://www.udacity.com/view/Course/ep245/CourseRev/1/Unit/ 221001/Nugget/307002 At wH ewI E
26 8. Differentiate by design... mN lR Anig What your business “says” to the market K & E Ngae R
27 2 dsGn tP: 1. ls i R 2. d Ve S Tr OosRapNgeG.cM (DicUn Od - f2)
28 9. Launch the product... Ckr Y (Frm Ua.O)
29 i.e. Acquire users/customers... >Los Of wYs t aqIr UsoR... Ote ta Ceok/TwtE/BlgN Getting to your first 1,000, 10K, 100K - find case studies Cht Wih S Ayo Cht Wih L Bg “rT 00” “Ro dUceA”
30 Acquisition tactics: p How To Build Great PR Without Spending 1€ http://www.youtube.com/watch?v=j39eC8__BgQ Partnerships, Viral loops (see Branch Out case study) Twr Acig: http://blog.caplinked.com/2011/09/07/network-stacking-the-new- model-for-growing-online-networks/ Find ambassadors, exploit vertical press Use content marketing, SEO, SEM - Neil Patel’s blog, www.seomoz.org/blog BRIC localization etc. Cht Wih N cO Cht Wih mN S “p” “Via los”
31 10. Measure/evolve the MVP... Instrument/test everything - Analytics + analytics + more analytics 1. BoH t ChC t Da! 2. BoH t at Upn t Da! Data science - form hypotheses, mine the data, regress, pivot, test.. Consider personal analytics - show customer how they’re doing! Feedback Ratings Asking customers Surveys AND... Kp a e o t CoPTiIN...
32 11. Ask for help... u flS h mgT ep: http://mobilephonedevelopment.com http://www.catchyagency.com http://springboard.com http://wayra.org http://www.developereconomics.com/ http://alphapunk.com Len Rbde ewI E N cO S Ayo L Bg mN S
33 Thank You paul@alphapunk.com alphapunk.com http://www.slideshare.net/pgolding/ Ad m ltSt bO @pgolding If yU oK n Tec World’s biggest dev survey:www.visionmobile.com/DE13
Relevance? 34 Paul G Key numbers: Key roles: 22 years in mobile ecosystem Advisor SixthSense (Big Data) - US 16 patents (mobile chip design) Director Art.com Labs (Search) - US 4 category best-seller books Founder AlphaPunk design agency - UK 1st mobile apps co. in Europe Chief Disruption Officer (Telefonica) - UK 1st SMS gateway/apps platform Chief Apps Architect Motorola - EMEA 1st mobile internet portal Open Platforms Evangelist (O2) - UK 1st push email solution Mentor at Springboard Incubator - UK 1st productivity staff pick Apple I have done some stuff to at least point you in the right direction! Good luck!

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Developer Journey - from dev to entrepreneur, from idea to market

  • 1. Don’t be a Zombie... E oRny Frm DeeOpr To aPrnU, Frm Ida To mrE.. L Ldn, Tue F bL, nO, Toe 02
  • 2. 2 Apps are like Novels... “Eroe” cn Wrt N ..b fw Ca Ak oE tY { te FolWig tP...}
  • 3. I followed the mobile innovation to Silicon Valley 3 In 22 years, I’ve worked on ~100 mobile products, from chips to Big Data platforms, in start-ups, mega-corps and labs, with budgets from sweat to tens of (wasted) millions...The lesson learned... 0. Get more luck lC Ccs = (Ilt + hr wr) * (Rps) t hr We uUal Fou hr
  • 4. 4 1. Build a business, not an app StR He E “U” pR iY Esin: SieS (a) a  MoiG y BuiEs Orad?
  • 5. 5 2. Don’t be a Zombie... May AprNer WanBe E walking dead... Se SeR Yr Sl...
  • 8. 8 Answer these 3 Qs... 1. A’S h otOm  wn? (R “A’S y PupS?”) 2. wa saDs i m A? 3. H’S iUrd It oT leD? Les PanL & $$ t P May Of u EaiG  Are S $$$$$ A’T nE
  • 9. 9 Start with why... O’T eL n iE, bt N Ida (UniG yH iL lO e God Fo r) See Simon Sinek’s TED Talk
  • 11. 11 Maximum Value Problem
  • 12. 12 Answer these Qs... Lu r 1. At pObe d Ou sV? PohI (R “At oTcm/Ned Do yU aIltT?”) 2. wo Ha He pObe? 3. hw Wil Yo NiuLy sLv t? Makt PrdT PohI HyoHei
  • 13. 13 iE/MakT eEac rsUre: Be informed: IDC, Nielsen, Pew, Gartner, Comscore, etc. UsfL ly: Oge KewRd O https://adwords.google.com/o/KeywordTool If you can’t find something similar then how will your users find you? P-tRe mNioN: Who’s done it before? What works? What doesn’t? P tRe saC appcode.es http://www.mobiledevhq.com Map/analyse your competition!
  • 14. 14 D f O’Re sIl tC... n’T oE: ls pifL & $$ O “cP” Picasso: “Good artists borrow, great artists steal”...
  • 15. 15 4. Figure out the money Q: Use Biz Model Canvas http://www.businessmodelalchemist.com MoiE s BigR i ta ap-Str rvnE (1 mdLs - Se EvlPeeOnmC.O)
  • 16. 16 5. Test your idea ASAP... “C” T: 1. TaG UsR! 2. Ntr 3. Pet wo Hae Doe It bfR 4. VetR/”VetR” a Ad Tt QuSIs 1: “Ul Ou uE hs?” 2: “Ul Ou iVet In tI?” Ts o “n”S rBal maS t Suk! T “Thy O’T e I.”
  • 17. 17 PicIn EsuE: Nea ptHig Stf: http://www.scottberkun.com/essays/38-how-to-pitch-an-idea/ Ntr ptHig Stf: http://venturehacks.com/articles/deck http://venturehacks.com/pitching http://www.canaan.com/resources/archives/entrepreneur-pitchbook/ Cht Wih Len Rbde “Ndn”
  • 19. 19 Most Virtuoso People -fudR, ta, mnR, avsR, (ErpT).. “Successful companies are started, and made successful by at least two, and usually more, soulmates.” Guy Kawasaki
  • 20. 20 tA/PepE dC: -fudR, mnR, taS n avsR: DifRet AprAce Nd a MetR iS! w? 1.  wlIn O ie 2. Alz ta Ls o Eol wn To kO aoT oL 3. Nd sAre poLe wTh tIs pObe 4. K hm! Cht Wih K GigO “R/fR”
  • 22. 22 Minimum Viable Product W-f... mnMu Es o CofRm tT Eal-aotR hv te PrbE...
  • 23. 23 “The essential task in a startup is to create wealth; the dimension of wealth you have most control over is how much you improve users' lives; and the hardest part of that is knowing what to make for them.” Paul Graham ReuIn He cSt o fiR.. Minimum Validated Proof Les Is mR TetL/ Rel Dead Ths S Hd DeoStaL Fo Ou OltO (Odc)
  • 24. 24 Product/Market fit: At jB r ueS “Hiig” yu poUc o D? http://www.businessmodelalchemist.com/2012/08/ achieve-product-market-fit-with-our-brand-new- value-proposition-designer.html Prv ta i Dd aN, rmVe aN... (Eal aoTes Oy) http://alphapunk.com/2012/10/product-market-fit/
  • 25. 25 “V” rsUre: http://groups.google.com/group/lean-startup-circle/topics Wok N W o Il  Aru T @Act http://www.udacity.com/view/Course/ep245/CourseRev/1/Unit/ 221001/Nugget/307002 At wH ewI E
  • 26. 26 8. Differentiate by design... mN lR Anig What your business “says” to the market K & E Ngae R
  • 27. 27 2 dsGn tP: 1. ls i R 2. d Ve S Tr OosRapNgeG.cM (DicUn Od - f2)
  • 28. 28 9. Launch the product... Ckr Y (Frm Ua.O)
  • 29. 29 i.e. Acquire users/customers... >Los Of wYs t aqIr UsoR... Ote ta Ceok/TwtE/BlgN Getting to your first 1,000, 10K, 100K - find case studies Cht Wih S Ayo Cht Wih L Bg “rT 00” “Ro dUceA”
  • 30. 30 Acquisition tactics: p How To Build Great PR Without Spending 1€ http://www.youtube.com/watch?v=j39eC8__BgQ Partnerships, Viral loops (see Branch Out case study) Twr Acig: http://blog.caplinked.com/2011/09/07/network-stacking-the-new- model-for-growing-online-networks/ Find ambassadors, exploit vertical press Use content marketing, SEO, SEM - Neil Patel’s blog, www.seomoz.org/blog BRIC localization etc. Cht Wih N cO Cht Wih mN S “p” “Via los”
  • 31. 31 10. Measure/evolve the MVP... Instrument/test everything - Analytics + analytics + more analytics 1. BoH t ChC t Da! 2. BoH t at Upn t Da! Data science - form hypotheses, mine the data, regress, pivot, test.. Consider personal analytics - show customer how they’re doing! Feedback Ratings Asking customers Surveys AND... Kp a e o t CoPTiIN...
  • 32. 32 11. Ask for help... u flS h mgT ep: http://mobilephonedevelopment.com http://www.catchyagency.com http://springboard.com http://wayra.org http://www.developereconomics.com/ http://alphapunk.com Len Rbde ewI E N cO S Ayo L Bg mN S
  • 33. 33 Thank You paul@alphapunk.com alphapunk.com http://www.slideshare.net/pgolding/ Ad m ltSt bO @pgolding If yU oK n Tec World’s biggest dev survey:www.visionmobile.com/DE13
  • 34. Relevance? 34 Paul G Key numbers: Key roles: 22 years in mobile ecosystem Advisor SixthSense (Big Data) - US 16 patents (mobile chip design) Director Art.com Labs (Search) - US 4 category best-seller books Founder AlphaPunk design agency - UK 1st mobile apps co. in Europe Chief Disruption Officer (Telefonica) - UK 1st SMS gateway/apps platform Chief Apps Architect Motorola - EMEA 1st mobile internet portal Open Platforms Evangelist (O2) - UK 1st push email solution Mentor at Springboard Incubator - UK 1st productivity staff pick Apple I have done some stuff to at least point you in the right direction! Good luck!