“Developing an Effective Business Journalism Syllabus - Leverage! Using Existing Resources to Create a Killer Course" by Keith Herndon
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The document introduces Keith Herndon as a visiting professor at Grady College and outlines the concept of leveraging various resources for educational advantage. It discusses examples of leveraging community resources, journalism organizations, and alumni to enhance journalism education and practices. The emphasis is on utilizing existing programs and contacts to maximize opportunities in the field.
“Developing an Effective Business Journalism Syllabus - Leverage! Using Existing Resources to Create a Killer Course" by Keith Herndon
- 2. Introduction Keith Herndon: Grady College Visiting Professor (UGA) Former business journalist, new media convert, media consultant Bachelor’s from UGA, master’s from OU, Ph.D. from Curtin University (Perth, Aus)
- 3. Leverage: deploying assets to their maximum advantage. Introduction
- 4. OPM = Other People’s Money In this case, let’s call it: OPB = Other People’s Brains Introduction
- 5. Leverage: Existing University Programs Grady’s “Covering Poverty” project, and its toolkit for journalists The Aspire Clinic, a project of our College of Family and Consumer Sciences Volunteer Income Tax Assistance (VITA), a project of our university’s financial planning degree program UGA examples:
- 6. Leverage: Community Resources Athens, Ga. Examples: Factory tours to educate students about advanced manufacturing (econ dev) Ex: Caterpillar factory Business incubators to give insight into local entrepreneurial culture: Ex: FourAthens; Innovation Gateway Regional data centers to show technology “behind the scenes” Ex: AT&T’s communication center
- 7. Leverage: Journalism Organizations Great examples: The Reynolds Center Ex: Guide to Business Beat Basics, How to Cover Money podcast Society of American Business Editors & Writers Ex: Grady’s Cox-SABEW Fellows training program at NY fall conference Poynter Institute Ex: Online training programs
- 8. Leverage: Alumni Grady examples: Mark Garrison, Marketplace Matt Kempner, AJC Polina Marinova, Fortune John Newsome, CNN Steve Sears, Barron’s Mandi Woodruff, Yahoo! Finance
- 9. Leverage: Your Friends & Contacts My examples: Marilyn Geewax, NPR Michelle LaRoche, WSJ Joanna Ossinger, Bloomberg Bob Sullivan, independent consumer journalist, author
- 10. Questions!
- 11. Thank You!