Developing and teaching online mba courses strategies for enhancing course effectiveness

http://mos.sciedupress.com Management and Organizational Studies Vol. 5, No. 1; 2018
Published by Sciedu Press 23 ISSN 2330-5495 E-ISSN 2330-5509
Developing and Teaching Online MBA Courses: Strategies for
Enhancing Course Effectiveness
Sunil Ramlall1,*
& Dhanmati Padma Ramlall2
1
Management Consultant and Associate Faculty, USA
2
Accounting Faculty, Century College, Minnesota State, USA
*Correspondence: Management Consultant and Associate Faculty, USA. Tel: 1-651-210-2761. E-mail:
sramlall001@gmail.com
Received: December 29, 2017 Accepted: January 15, 2018 Online Published: January 13, 2018
doi:10.5430/mos.v5n1p23 URL: https://doi.org/10.5430/mos.v5n1p23
Abstract
Reflecting similar global business patterns, employees are continuously pursuing means to set themselves apart from
their colleagues, including through education. With the advances in technology, availability of online business
programs, marketing of university degrees, and the convenience offered through online education, there has been an
explosive growth recently in online education, particularly for business degrees, both at the undergraduate and MBA
levels. Overall enrollment in U.S. MBA programs has actually decreased in the past five years but enrollment in the
online degrees continues to increase.
Given the growth and emphasis in online MBA programs, there has to be measures of quality assurances and
ensuring student success through learning outcomes and ability of students to develop the requisite competencies
necessary to excel in organizations. Furthermore, Universities have to be using the relevant technologies, students
have to demonstrate behaviors that would enable them to succeed in online programs, and faculties have to adapt
teaching strategies. So, what actually fosters success and student satisfaction about MBA programs? This paper
examines how online class interactions and quality of instructor online feedback can lead to successfully completing
an online MBA course and subsequently the MBA program.
Keywords: online learning; mba program effectiveness; sunil ramlall; student satisfaction; mba trends
1. Introduction
The demand for Master of Business Administration (MBA) education has increased tremendously over recent years
(Ramlall & Ramlall, 2016). Having an MBA is viewed as a means to prepare and subsequently succeed in a
managerial role (Whitaker, New, & Ireland, 2016).
Even with the high demand, there are students and graduates who leave MBA programs without jobs, or claim
programs have not enhanced their learning (Leiber, 2016). Furthermore, Universities are facing lower overall
enrollment and even forcing some MBA programs to re-invent themselves (Ramlall & Ramlall, 2016). Enrollment in
U.S. MBA programs is down 11 percent overall since 2009, according to a survey of 265 B-schools by AACSB
International, an accrediting group (Leiber, 2016). Nevertheless, online and flexible MBA programs report
year-on-year application volume growth (Marketwired, 2015).
As learners seek to pursue their MBAs online and Universities generate revenue through online MBAs, there is a
greater need to understand how online discussions between faculty and student can enhance student learning as
exemplified through student grades and student satisfaction with learning experience with a course and MBA
program. This paper examines how online class interactions and quality of instructor online feedback can lead to
successfully completing an online MBA course and subsequently the MBA program.
Online MBA student satisfaction is multifaceted. Endres, Chowdhury, Frye, & Hurtubis (2009) explained that online
MBA students’ satisfaction with their faculty, courses, and university is not straightforward. Difficulties are
continuing to arise with the proliferation of online MBA courses while lacking proper course management and a lack
of attention to the special needs of online students (Bocchi, Eastman, & Swift, 2004; Mangan). More specifically,

research on students’ satisfaction with regard to MBA course delivery is limited, despite a recent increase in
publications on the topic (Arbaugh, 2002, & Ramlall, 2016). Without a clear understanding of how online
discussions enable effective learning and student satisfaction, MBA programs will not be able to fully provide a
highest quality learning experience for online students, hence the value of this research.
2. Literature Review
Online education is defined as a form of distance education that uses computers and the Internet as the delivery
mechanism, with at least 80% of the course content delivered online (Allen & Seaman, 2008; Shelton & Saltsman,
2005). The use of computers to educate arose in the corporate arena during the 1980s as companies used
computer-based programs to train new employees (Rudestam & Schoenholtz-Read, 2002).
Universities and colleges began experimenting in online courses in the early to mid-1990s. However, the rapid
growth of online education in traditional nonprofit institutions did not start until 1998 (Arenson, 1998). Online
education has not only changed the landscape for distance education, but has greatly impacted higher education as a
whole across the globe. We have seen the proliferation of for-profit institutions of higher education, the
commercialization of education by traditional non-profit institutions, and a continued increase in the demand for
online education (Allen & Seaman, 2011).
Innovations in Web-based communication technologies, corporate virtual teams, and knowledge management
systems continue to revolutionize the workplace (Hochberg, 2006). Similarly, MBA programs across the United
States (U.S.) have developed online MBA programs as a means of reaching students who would not otherwise enroll
for face to face courses or find it more convenient and efficient to pursue their MBA online. Hochberg (2006) further
noted today’s working professionals are gravitating in greater numbers towards a blended/hybrid online and onsite
distance education delivery model to pursue degrees.
Globalization has created meaningful changes to how business is done. The use of technology, demands from
consumers, and the nature of competition have forced organization to create different sources of competitive
advantage (Hochberg, 2006). Similarly, “the major driver for the growth of distance education has been the
opportunity to teach and learn without the restrictions of time and space. This mirrors the trends in global
business—with greater distributed workforces—as globalization allows companies to work virtually and collaborate
with employees around the globe” (Hochberg, 2006).
Research on student learning in online education falls into three broad categories: (1) ways in which technology tools
can address student learning, (2) similarities and differences in learning outcomes between in-class, online, and
blended course formats, and (3) appropriateness of online education for various student types (Whitaker et al., 2016).
The research on teaching strategies for online effectiveness falls under all three of these categories.
Technology tools support problem solving by exposing students to alternative perspectives and feedback from other
students, which gives students an expanded knowledge base and enables them to evaluate and modify their mental
models in a more timely and effective manner (Alavi, 1994). Cooperation and teamwork support learning by
extending cognitive triggers beyond the individual student and providing social support and encouragement for
individual efforts Technology tools support cooperation and teamwork by facilitating information sharing and
support for group processes (Alavi, 1994).
This research addresses the following propositions:
1. Online business students have a perceived optimum level of participation necessary to maximize their
engagement?
2. Prevalent practices used by faculty to provide feedback to MBA students create an effective learning
environment.
3. Satisfaction level of MBA students is determined, in part, with the nature of feedback received from faculty.
Based on the literature review the following propositions have been determined:
Proposition 1: Online MBA students can effectively synthesize and reflect on weekly activities through
three to five substantive posts.
Proposition 2: MBA students who view their faculty as being positive will generally be participate more
effectively and ultimately be more satisfied with the course and MBA program.

Data were be obtained from current MBA students enrolled in at least 10 MBA programs across the U.S. and
graduates from these institutions. A stratified sampling method was used to ensure that participants are representing
both genders and as many industries, different MBA concentrations, and age groups. MBA Program Director and/or
Deans assisted in sharing an electronic survey to their MBA students and alumni.
The Program Directors/Deans forwarded the link with the electronic survey to their respective MBA students and
alumni. Participation was completely voluntary.
To ensure some level of stratification, the surveys were distributed to students in different functional areas, such as
accounting, finance, marketing, operations, and human resource management. This was achieved by ensuring the
respective functional capstone areas are included in the survey. Given that almost all of the students in the respective
evening MBA program worked full-time, they served as ideal participants, given their diverse backgrounds, working
at different industries, a good balance of males and females, a wide range of ages, and varying lengths of time
worked at their respective organizations.
3. Measures
An important component of classroom learning is the social and communicative interactions between student and
teacher, and student and student (Ni, 2015). A student’s ability to ask a question, to share an opinion, or to disagree
with a point of view are fundamental learning activities.
Number of Weekly Online Posts. This social presence in online learning is accommodated by the discussion area
(Nicholas, 2014). Discussions improve perceived learning, according to a study of 116 students by Wu and Hiltz
(2004), in which 57% thought it increased learning quality. Additionally, the discussions were perceived as
motivational as over 78% thought it was a great opportunity “to share opinions between peers and instructors” (p.
144).
Satisfaction with Feedback from Faculty. The satisfaction with feedback from faculty can be of significance
especially if faculty are to challenge students to think more critically and to positively reinforce the types of
participation necessary to excel in a course and an MBA program.
The meaning of quality is personal, strongly grounded in the previous experiences and future hopes of each
individual student (Rapert, Smith, Velliquette, & Garretson, 2004). For some, the search for a quality graduate
program entails evaluating how challenging the academic environment is. Others place a strong emphasis on
team-oriented activities (Ulinski & O’Callaghan, 2002). Some equate quality with breadth of knowledge, and others
seek depth in particular areas of the feedback.
Satisfaction of MBA Students. Delivering a high level of service quality is critically important as a means of
generating and maintaining loyal customers. That is, exceptional levels of service quality lead to satisfied customers
that may lead to recommendation to other potential customers (Carter, 2009).
4. Results and Discussion
Using a population size of 423 of which 387 responded, the following results were tabulated. Given the historical
participation rates for such studies, this was a relatively high participation rate.
Number of Weekly Online Posts. Using a Likert scale of 1-5, participants were asked to identify the number of
posts they view as adequate to have an effective weekly discussion. The mean score was 4.2 rounded to 4 posts per
week. Among the reasons MBA students highlighted were the ability to share a main post and then have adequate
discussions providing reflections on the readings, sharing personal examples, identifying best practices, asking
questions of other students, and clarifying initial post. Ensuring the posts were substantive was viewed as critical.
Substantive discussions meant the information advanced the discussion and provided depth to the discussion.
Discussions improve perceived learning, according to a study of 116 students by Wu and Hiltz (2004), in which 57%
thought it increased learning quality. Additionally, the discussions were perceived as motivational as over 78%
thought it was a great opportunity “to share opinions between peers and instructors” (p. 144). The results from this
study support some of the existing literature identifying effective and adequate participation in the discussions to
ensure there was adequate engagement from students and feedback from faculty.
Satisfaction with Feedback from Faculty. The satisfaction with feedback from faculty can be of significance
especially if faculty are to challenge students to think more critically and to positively reinforce the types of

participation necessary to excel in a course and an MBA program. Using a Likert scale of 1 – 5, participants were
asked to identify their satisfaction with their faculty and to identify factors that impacted their satisfaction with their
faculty.
MBA students highlighted they expected:
1. Faculty to be visible in the discussions and respond to each student at least once.
2. Feedback on assignments should be done within 3 – 4 days after assignment was due.
3. Faculty to challenge students thinking and comments in the discussions.
4. Provide individual feedback and not generic comments.
5. Provide qualitative and quantitative feedback.
6. Share personal experiences and examples.
7. Reflect on the literature or at least share a relevant citation from which students can gain deeper
insights.
8. Provide weekly announcements on what will be covered for the respective week and highlighting the
transition from previous week.
Given the expectations, the participants rated their overall satisfaction with their MBA faculty at 3.8. The range was
from 2.6 to 5.0 with 5 being highly satisfied with their MBA faculty.
Satisfaction of MBA Students. Delivering a high level of service quality is critically important as a means of
generating and maintaining loyal customers. That is, exceptional levels of service quality lead to satisfied customers
that may lead to recommendation to other potential customers (Carter, 2009).
The researchers inquired about the participants (current MBA students and alumni of MBA programs) overall
satisfaction with their online courses and what factors they were most satisfied with and areas of dissatisfaction. The
highlights of the responses are as follows:
1. Students valued the flexibility of the online option.
2. The ability to have asynchronous courses were of value but identified having a weekly synchronous discussion
provided a more personal experience and can ask specific questions and even see their faculty and classmates.
3. Students expected to be challenged and not given an easy A. They wanted to work hard and learn from the
experience.
4. Students valued when colleagues shared best practices and the faculty promoted and facilitated such
discussions.
5. The learning platform should be easy to navigate and access the pertinent information.
6. Support services such as library, career services, and networking opportunities should be priorities.
7. Faculty should be accessible through e-mail, video-conferencing, and telephone as needed. There should be
regular office hours.
5. Conclusion
The proliferation of online MBA programs continues. Employers have expressed concerns during this research about
the rigor of some online MBA programs. Students have also expressed some reservation about instructional quality.
The researchers also spoke with accreditation organizations including AACSB and ACBSP for which both stated
their continued priority of ensuring highest quality of these online MBA programs.
While there are many choices for students, the differentiation in online MBA programs center around the ability to
have a student-centric experience from the university and engaged faculty members. Relevance of curriculum, rigor,
and networking opportunities also determine students’ satisfaction. While most universities highlight these factors,
the differentiation is the extent to which these become implemented strategies and priorities. In future research,
comparing online MBA graduates on the job performance to graduates from traditional MBA programs would be of
tremendous value.

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