Developing digital services with users
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The document discusses the development of digital services through user involvement, emphasizing methods like crowdsourcing and co-design to enhance user engagement. It introduces 'Owela', an online co-design community that connects consumers and companies, facilitating innovation in various sectors. Additionally, it highlights user motivations for participation and provides examples of successful projects and their outcomes.
Developing digital services with users
- 1. Digital services for/with/by users Media Technology Seminar 25.9.2012 Pirjo Friedrich VTT Technical Research Centre of Finland
- 2. 26/09/2012 2 Developing digital services for users During Before use use
- 3. 26/09/2012 3 Developing digital services for users During Before use use
- 4. 26/09/2012 5 Developing digital services with users I have an idea This service could how to connect really help me. local news to my But what is that daily route. button for? Ideas Concepts Needs Service I often don’t know what I would like to add happens in my here my own neighbourhood. videos from those places.
- 5. 26/09/2012 6 Digital services developed by users Public sector supports actively
- 6. 26/09/2012 7 How to involve users? ”Challenge the users” ”Collaborate with the users” - Crowdsourcing - Co-design
- 7. 26/09/2012 8 How to involve users? ”Challenge the users” - Crowdsourcing • Define the goal • Create a schedule • Formulate the challenge • Choose a proper channel • Decide rewards • Plan how to analyse
- 8. 26/09/2012 9 How to involve users? ”Collaborate with the users” - Co-design • Involve users through the innovation process • Value users as active partners • Give users real power • Find the right people • Combine face-to-face and online methods
- 9. 26/09/2012 10 Owela is VTT’s online co-design community
- 10. 26/09/2012 11 Owela connects consumers and companies Easy and engaging for consumers Popular social media tools Where ever, whenever Easy and flexible for companies Fast and direct interaction with users Tailored, restricted workspaces Quick set-up based on templates Professional facilitators activate and analyse the discussion Modifiable for specific needs
- 11. 26/09/2012 12 Owela supports all phases of innovation process
- 12. 26/09/2012 13 Some examples of more than 60 Owela projects Web / mobile service development Other services for consumers e.g. tourism, postal, sailing E-participation Health and wellbeing Sustainability Housing Charity Internal innovation process management etc...
- 13. 26/09/2012 14 1) Designing a new digital service concept: Mobile AR city guide In which situations would people use this? Which content would be interesting for the users? How to make this intuitive to use? Co-design in Owela • 3 weeks • 66 participants (27 active) • 176 comments and ideas
- 14. 26/09/2012 15 1) Designing a new digital service concept: Mobile AR city guide Use stories
- 15. 26/09/2012 16 1) Designing a new digital service concept: Mobile AR city guide New ideas
- 16. 26/09/2012 17 1) Designing a new digital service concept: Mobile AR city guide User interface evaluation
- 17. 26/09/2012 18 2) Innovating real world services: City adventures 1. Inspirational survey: memories 2. Owela discussion: service ideas 3. Face-to-face service testing: feedback and development ideas
- 18. 26/09/2012 19 3) Collaboration of citizens and decision makers
- 19. 26/09/2012 20 User motivations to participate in Owela Opportunity to express own opinions and influence, be part of decision-making “I want to share my ideas with others” “Together we can create better future” “Innovating is fun!” Co-design is a meaningful activity as such, high expectations, personally experienced benefits Networking, interest in the topic, learning Curiosity, easiness of participation, personal invitation Rewards
- 20. 26/09/2012 21 Examples of results for customers “F-Secure obtained via Owela ideas for new concepts and received valuable insights into consumers’ usage “In Owela we were able and perceptions of cloud services.” to efficiently test the initial ideas and got a lot Ville Nore, Usability Specialist & Camilla Magnusson, of interesting comments Business Development Manager, F-Secure Oyj and feedback from the end users.” Kimmo Kivirauma, R&D “This was a really positive experience! Director, TeliaSonera We can recommend Owela for our colleagues: It’s that easy – and fun!” Marko Latvanen, Web editor, Suomi.fi, State Treasury
- 21. 26/09/2012 22 www.owela.fi