Objective Digital Case Studies
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This document contains summaries of several case studies conducted by Objective Digital, an experience design company located in Sydney, Australia. The case studies describe user experience and usability testing projects conducted for various clients, including a financial institution, Asthma Foundation NSW, local governments, and News Digital Media. The projects involved redesigning websites, developing information architectures and prototypes, and analyzing user behavior and feedback using methods like interviews, card sorting, surveys, and eye tracking. The outcomes included improved website designs informed by user research. Testimonials from satisfied clients praise Objective Digital's collaborative approach and expertise in user experience design.
Objective Digital Case Studies
- 1. Objective Digital case studies Objective Digital 1300 85 80 15 Level 10, 220 George St Sydney, NSW, Australia http://www.objectivedigital.com Objective Digital Pty Ltd
- 2. Case Study: Leading financial institution Web redesign project The task: A leading financial institution engaged Objective Digital on a project to redesign its public facing website. The approach: A User Centred Design approach to redesign the public facing website: • Phase 1 – Needs & requirements specification This included an expert review, competitive review, stakeholder interviews, card sorting exercises, and customer research consisting of focus groups and phone interviews. • Phase 2 – Interface Design Following an interface design workshop, the information architecture and wireframes were developed for the site in a collaborative manner. • Phase 3 – Prototype build Our web development partner, Rage Communications, built a prototype in HTML. • Phase 4 – Usability testing The prototype was tested to ensure user needs and expectations were met. This allowed the client production costs to be kept to a minimum as changes were made prior to build. The outcome: Objective Digital worked together with the client to develop a user centric website. A set of user tested wireframe templates were provided, so future additions to the site are also largely covered. The website is currently being built, and they are now working with Objective to adopt a User Centred Design approach across their other sites. Objective Digital Pty Ltd
- 3. Case Study: Asthma Foundation NSW Web redesign project The task: Asthma Foundation NSW engaged Objective Digital to conduct a User Centred Design approach to the redesign of their website. The objective was to provide evidence based information via a more engaging, user friendly interface that is easy to navigate. The approach: • Phase 1 – Strategy This included a strategy workshop, review of existing research, a competitive review and a social media strategy (which we subsequently used to source participants for the research). • Phase 2 - Research We defined user descriptions, onducted offline research (via stakeholder interviews, card sort and focus groups) and online research (via an online survey, cardsort and IA testing). • Phase 3 – Interface Architecture and Wireframe Design Following an interface design workshop, the information architecture and wireframes were developed for the site in a collaborative manner. These were then handed over to a developer. • Phase 4 – Usability Testing Once the prototype was built, we conducted usability testing, with eye tracking, to uncover any final issues that needed to be rectified before sending the site live. The outcome: Objective Digital worked with the Asthma Foundation NSW to utilise best practice User Centred Design principles to develop a well planned and highly usable website. Usability Testing of the prototype uncovered very few usability issues, significantly reducing the cost of the website build. Objective Digital Pty Ltd
- 4. Case Study: Local-e local government Web redesign project The task: Objective Digital were engaged to work closely with Reem Abdelaty at Local-e to conduct usability research on the needs of local government website users, and develop a set of ‘user centred’ designs which would be used as website templates for over 30 local government sites. The approach: User Centred research including a competitive review, stakeholder interviews, focus groups and card sorting exercises to determine the needs and requirements of the local government website users. The outcome: Objective Digital developed a set of local government website wireframes which represented the needs of the users. These wireframes were then graphically treated and are now in the process of being built for a number of NSW councils. “James and his team choose to work collaboratively with their clients to ensure that their needs are being met. I have found James to be professional, savvy, supportive and creative, and would recommend him and his team to anyone.” Reem Abdelaty, Local-e Objective Digital Pty Ltd
- 5. Case Study: Cancer Council NSW Expert usability review The task: Objective Digital were engaged to conduct an expert review of the NSW Relay for Life site for the Cancer Council NSW. The approach: An expert review of the live Relay for Life NSW site was conducted, focusing specifically on four different areas: - Orientation - Exploration - Activities (such as find a team) - Accessibility The outcome: We presented a detailed expert review report providing the “Cancer Council NSW would like to thanks Cancer Council NSW with analysis and descriptions of the Objective for the extremely helpful expert review issues, actionable recommendations and sufficient they did for Relay for Life website in February documentation to improve the site at the next redesign. 09. The report was very thorough and identified both strengths and weaknesses of the current website in plain English. It was also useful having recommendations as to how weaknesses in design, usability and functionality could be addressed and we will be incorporating all the feedback in our planned redesign.” Emma Gibson, Cancer Council NSW Objective Digital Pty Ltd
- 6. Case Study: News Digital Media Eye tracker rental for usability testing on Carsguide.com.au The task: News Digital Media rented a HD wide-screen Tobii T60XL Eye Tracker from Objective Digital, and conducted a series of usability tests on the Carsguide website. Carsguide used eye tracking to evaluate user’s experience of cross promos in print to online as well as user’s experience of online story pages. The approach: At the CEBIT Expo, 40 participants were tested to see how they interacted with print cross promos to online. A second session tested external participants to see how they interacted with online story pages. The participants were given a set of tasks, and their actions were recorded using the Tobii eye tracker. Tobii studio was used to generate heatmaps and gazeplots for further analysis. The aggregated heatmaps easily identified the areas of the page layouts that received the most attention from participants. Gazeplots were utilized to understand the common patterns associated with order of fixation across the layouts. The HD wide-screen Eye tracker was effective for testing both larger format full display print pages as well as long scrolling story pages online. “Using eye tracking helped our user experience team to conduct usability testing across print and The outcome: online products with a multidimensional Results from the print cross promos to online test, and the online story test, perspective. Understanding the patterns of behavior indicated which layouts attracted the most attention from participants. related to consuming our content is key to our Individual gazeplots were useful for comparing the patterns of reading business. Adding eye tracking to our testing behaviour down the page, elements that attracted attention and those that methodology enabled us to present engaging data were revisited. back to our business teams in order to make design decisions.” Scott Bryant, News Digital Media Objective Digital Pty Ltd
- 7. Our Testimonials “The eye tracking systems allowed us to deliver a top notch web design that meets the needs of our customers. To cap it off his knowledge and skill made the process very easy to manage. Highly recommended.” James Watts, Macquarie Bank “I have used Objective Digital for both IA and usability testing on several occasions, on large scale projects for companies such as Macquarie Bank and YUM! James and his staff are knowledgeable and collaborative and I would recommend them to any company or agency looking for IA or usability testing services.” Stuart Edwards, Head of Strategy, Profero “I've worked with James, through his company Objective Digital, on a number of projects that Deepend has been involved with. James and his team, in my opinion, are at the top of their game and offer a suite of specialised services that few other experience architects can offer. I would not hesitate to recommend them for help in that area and look forward to working with them again personally. Regards, Matt.“ Matt Griffin, Managing Director, Deepend “As the User Experience Engineer at Vignette I engaged James and Objective Digital to provide user testing services. James and his team provided a first class result at a competitive rate. Their analysis and recommendations were instrumental in helping us take action to improve the usability of Vignette's products. I would definitely use their services again in future.” Tym Lawrence, Vignette “I have now worked with James for almost two years and in that time have found him to be extremely creative, original and thorough, as well as being very supportive. He has become a mentor and a valuable resource I can call on to provide clarity when it's required.” Reem Abdelaty, Local-e “I have known James and worked closely with him for the last 5 years. James is a highly skilled and motivated individual. One of James many skills which always stands out to me, is his ability to develop relationships on all levels” Anthony Banek, Group General Manager, Blue Central and OzHosting.com Objective Digital Pty Ltd
- 8. Contact details Objective Digital Pty Ltd ABN 98 123 747 188 Tel 1300 85 80 15 Web ObjectiveDigital.com Blog UsableWorld.com.au James Breeze, CEO Click to Email jbreeze@objectivedigital.com Contact James Mob 0410 410 494 for a referee today! Level 10, 220 George Street Sydney NSW 2000 Objective Digital Pty Ltd