Developing Effective Website

The document provides guidance on planning and executing a successful website. It outlines a multi-step process for website development including discovery, planning, design and development. The discovery phase involves understanding user needs through steps like reviewing business objectives, conducting user analysis to understand key audiences, and performing competitive analysis. User analysis involves creating user profiles to gain insight into audiences' demographics, interests and goals. Planning delivers the project scope and requirements by analyzing gaps and opportunities identified in discovery. Key audiences and their characteristics are defined to guide content creation. The outcome is a finalized project plan.