How to Startup and Grow a Business
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This document contains summaries of several companies and organizations: - Baker Publishing Group is one of the largest Christian publishers in the world with over 10,000 books and materials across eight divisions. - Techstreet delivers over 500,000 industry codes and standards from around the world to its customers. The company worked with Techstreet to redesign their subscription site. - The Factory is a coworking space in Grand Rapids, MI designed to encourage collaboration through unexpected conversations between independent workers, small teams, and companies.
How to Startup and Grow a Business
- 1. Hello
- 2. ELEVATOR UP Digital Products. We help teams launch and enhance digital products. From small startups going into large markets to large companies looking to act like startups.
- 8. SYNCING, ANALYZING, & UPGRADING Baker Publishing Group (BPG) is one of the largest publishers of Christian fiction and non-fiction materials in the world. Eight distinct divisions represent the diverse interests and concerns of readers and cover the more than 10,000 books and other materials available from BPG. BAKER PUBLISHING GROUP
- 10. AMERICAN BIBLE SOCIETY: JOURNEYS MOBILE
- 11. CONNECTING THE WORLD TO STANDARDS A division of Thomson Reuters, Techstreet delivers over 500,000 industry codes and standards from all over the world to their customers. Our team worked with Techstreet as a front end resource for the subscription service site and the redesign of techstreet.com. TECHSTREET
- 12. E L E VATO R U P Downstream
- 13. THE FACTORY Better together. A coworking (not co-working) space in downtown Grand Rapids, MI designed for collaboration. In the process of coming to get work done, independent workers, small teams and corporate groups often stumble into unexpected conversations with one another. Serendipity, packaged in a trendy space with comfy chairs.
- 20. coLEARNING Learning together. coLearning is a facilitated and contextually based learning environment that moves learning out of individual isolation into building collective communities where students are challenged by teachers, content, and peers. Beyond formal instruction, coLearners support each other in developing diversity in thinking and build knowledge, skills, and abilities in a given area of study.
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- 25. 6 TYPES OF COMPANIES ✦ Independant ✦ Small Business ✦ Scalable ✦ Buyable ✦ Enterprise ✦ Non-Profit
- 26. Customer DESIRABILITY The objective of this phase is to better understand your existing customers along with exploring new customers and markets that you may be able to serve. BUSINESS VIABILITY Expertise, Iteration,and Progressive Releases ensure a Better Product and Quality. An emphasis on Customer Experience and quick findings brings a fresh perspective. Product/Service FEASABILITY Now that we have a better understanding of our customers and the problems and challenges they have, we can begin to explore how your existing offerings can be better positioned or frame new opportunities. Business VIABILITY Every idea needs to be validated against the business to make sure solutions are successful and sustainable.
- 27. Customer DESIRABILITY ✦ Customer & Markets ✦ Problem Statements ✦ Critical Assumptions
- 28. Product / Service FEASABILITY ✦ Opportunity Framing ✦ Prototyping ✦ Project Identification ✦ Team Capabilities
- 29. Business VIABILITY ✦ Business Modeling ✦ Pricing Strategy ✦ Metric Identification
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- 32. THANK YOU! elevatorup.com 616-931-4636 aaron@elevatorup.com
- 33. EXTRAS
- 35. Marilyn 38, Married w one 10 year old daughter Charlotte, NC DAY IN THE LIFE Marilyn works Mon, Wed, and Fri mornings at a Baptist church of about 300 members. She primarily serves as secretary and assistant to the lead pastor. Because of her technical savvy, she also does a lot of research online and church leadership respects her recommendations. Low Average High Technical Comfort Solo Social Type of Shopper Impulse Research Decision Making Price Service Decision Factor Social Media Familiarity with Baker Brand Influences Others GOALS • Stay organized and efficient to get as much done as possible • Stay positive and pleasant even when she’s stressed out • Be a good steward of the church’s resources FRUSTRATIONS • People who don’t take her seriously • Not being able to find information online • Companies that are slow to respond The Assistant D2C Shopper, Group Shopper KEY ATTRIBUTES OCCUPATION Part time church secretary, 2.5 days/week INFLUENCERS Church Leadership / Friends / Christian Bloggers TRAITS Focused Efficient Economical Even though I only work part time, I am 100% committed to my job. I believe in the work we do at church.