The document discusses the Likert scale, which is a technique used to measure opinions, attitudes, and other concepts by assigning numbers to varying degrees of agreement with statements. It involves developing statements, testing them, scoring responses, and selecting the statements that best discriminate between high and low scores. Likert scales are reliable, frequently used, allow for empirical testing, and are easier to construct than other scales. However, they only indicate whether respondents are more or less favorable rather than how much more or less favorable.
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