Developing the marketing mix

This document discusses marketing strategies at different stages of a product's life cycle. It begins by outlining the 4Ps (product, place, promotion, price) that marketing mixes can utilize at each stage from introduction to decline. Next, it provides examples of typical marketing strategies that can be employed such as changing price, promotion, distribution channels, account management structures, or service levels. Finally, it illustrates different brand strategies like establishing market position, reinforcing brands, repositioning for new segments, or modifying features that may be considered at each phase of the life cycle.