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DEVELOPING YOUR DIGITAL PROFILE
Developing Your Digital Profile
INTRO



@realsource           Developing Your Digital Profile
J. RICHARD BYRD
    @realsource
J. RICHARD BYRD
J. RICHARD BYRD
Former COO of a Large Law Firm
J. RICHARD BYRD
Former COO of a Large Law Firm
         Vet Prospective Clients
J. RICHARD BYRD
Former COO of a Large Law Firm
         Vet Prospective Clients
         Vet New Hires
J. RICHARD BYRD
Former COO of a Large Law Firm
         Vet Prospective Clients
         Vet New Hires
         Vet Clients for Deals
J. RICHARD BYRD
Former COO of a Large Law Firm
         Vet Prospective Clients
         Vet New Hires
         Vet Clients for Deals
         Vet Candidate of Public Office
Developing Your Digital Profile
J. RICHARD BYRD
    @realsource
Developing Your Digital Profile
FATHER OF 5
FATHER OF 5
FATHER OF 5
Kaplan survey (Top 500 colleges)




 Acknowledged Looking at social Networks to evaluate applicants
“negatively affected” their views of the applicant
said their views were improved
used social-networking sites for recruiting prospects
Kaplan survey (Top 500 colleges)




                                     11%




 Acknowledged Looking at social Networks to evaluate applicants
“negatively affected” their views of the applicant
said their views were improved
used social-networking sites for recruiting prospects
Kaplan survey (Top 500 colleges)




                                     11%




                                                   40%




 Acknowledged Looking at social Networks to evaluate applicants
“negatively affected” their views of the applicant
said their views were improved
used social-networking sites for recruiting prospects
Kaplan survey (Top 500 colleges)




                                     11%




             27%                                   40%




 Acknowledged Looking at social Networks to evaluate applicants
“negatively affected” their views of the applicant
said their views were improved
used social-networking sites for recruiting prospects
Kaplan survey (Top 500 colleges)




                                     11%
              22%




             27%                                   40%




 Acknowledged Looking at social Networks to evaluate applicants
“negatively affected” their views of the applicant
said their views were improved
used social-networking sites for recruiting prospects
Developing Your Digital Profile
“The school will do an Internet search, including Facebook and other sites, if
an application raises “red flags,” such as a suspension from school.”
                                                                 Thomas Griffin,
                                         director of undergraduate admissions at
                                      North Carolina State University in Raleigh
“The school will do an Internet search, including Facebook and other sites, if
 an application raises “red flags,” such as a suspension from school.”
                                                                  Thomas Griffin,
                                          director of undergraduate admissions at
                                       North Carolina State University in Raleigh


“My staff is free to check out anonymous tips about social-networking sites or
make use of the information if the admissions committee is evaluating a “tight”
decision.”
                                                                 Greg Roberts,
                                          senior associate dean of admission at
                                                       the University of Virginia
Hiring Managers - 2008




Hiring Managers use Social Networks       Hiring Managers Dismissed
Found Information that helped Them Hire
Hiring Managers - 2008




                                          28%




Hiring Managers use Social Networks             Hiring Managers Dismissed
Found Information that helped Them Hire
Hiring Managers - 2008




                                          28%




                                43%



Hiring Managers use Social Networks             Hiring Managers Dismissed
Found Information that helped Them Hire
Hiring Managers - 2008



                         30%
                                          28%




                                43%



Hiring Managers use Social Networks             Hiring Managers Dismissed
Found Information that helped Them Hire
@realsource   Developing Your Digital Profile
77% of hiring managers now use social media sites to check out job candidates




@realsource                                            Developing Your Digital Profile
77% of hiring managers now use social media sites to check out job candidates




                                                                          Execunet 2011 Poll
@realsource                                            Developing Your Digital Profile
Developing Your Digital Profile
SEARCH YOUR NAME
@realsource   Developing Your Digital Profile
Page 2
@realsource   Developing Your Digital Profile
Check these Places as Well
Check these Places as Well
Check these Places as Well
Check these Places as Well
DO A NAME CHECK
@realsource   Developing Your Digital Profile
ONE PROFILE -VS- TWO PROFILES
ONE PROFILE
@realsource   Developing Your Digital Profile
SANITIZE

@realsource     Developing Your Digital Profile
SANITIZE

@realsource     Developing Your Digital Profile
@realsource   Developing Your Digital Profile
@realsource   Developing Your Digital Profile
@realsource   Developing Your Digital Profile
@realsource   Developing Your Digital Profile
@realsource   Developing Your Digital Profile
BUILD A PROFILE
Developing Your Digital Profile
PROFESSIONAL EMAIL
ABOUT.ME
Developing Your Digital Profile
Google Profile   Picasa
Developing Your Digital Profile
Developing Your Digital Profile
Developing Your Digital Profile
CREATE A BLOG
CREATE A BLOG
  GREAT ABOUT ME
CREATE A BLOG
  GREAT ABOUT ME
  ONLINE RESUME
CREATE A BLOG
  GREAT ABOUT ME
  ONLINE RESUME
 ACCOMPLISHMENTS
CREATE A BLOG
    GREAT ABOUT ME
    ONLINE RESUME
   ACCOMPLISHMENTS
LINK ALL SOCIAL NETWORKS
CASE STUDIES
Gina Trapani




@realsource   Developing Your Digital Profile
Developing Your Digital Profile
Developing Your Digital Profile
Developing Your Digital Profile
Developing Your Digital Profile
Chris Pirillo




@realsource   Developing Your Digital Profile
@realsource   Developing Your Digital Profile
@realsource   Developing Your Digital Profile
RECAP
@realsource   Developing Your Digital Profile
SEARCH
      YOUR
      NAME




@realsource   Developing Your Digital Profile
SEARCH
      YOUR
      NAME

     DO A
     NAME
     CHECK




@realsource   Developing Your Digital Profile
SEARCH
      YOUR
      NAME

     DO A
     NAME
     CHECK

     DECIDE
   ON 1 OR 2
    PROFILES


@realsource    Developing Your Digital Profile
SEARCH
      YOUR     SANITIZE
      NAME

     DO A
     NAME
     CHECK

     DECIDE
   ON 1 OR 2
    PROFILES


@realsource               Developing Your Digital Profile
SEARCH
      YOUR     SANITIZE
      NAME

     DO A      PURCHASE
     NAME      A DOMAIN
     CHECK       NAME

     DECIDE
   ON 1 OR 2
    PROFILES


@realsource               Developing Your Digital Profile
SEARCH
      YOUR     SANITIZE
      NAME

     DO A      PURCHASE
     NAME      A DOMAIN
     CHECK       NAME

     DECIDE    CREATE A
   ON 1 OR 2   PROFESSIONAL

    PROFILES     EMAIL


@realsource                   Developing Your Digital Profile
GOOGLE
     SEARCH
                              PROFILE
      YOUR     SANITIZE
                               AND
      NAME
                               GMAIL
     DO A      PURCHASE
     NAME      A DOMAIN
     CHECK       NAME

     DECIDE    CREATE A
   ON 1 OR 2   PROFESSIONAL

    PROFILES     EMAIL


@realsource                             Developing Your Digital Profile
GOOGLE
     SEARCH
                              PROFILE
      YOUR     SANITIZE
                               AND
      NAME
                               GMAIL
     DO A      PURCHASE
                              CREATE A
     NAME      A DOMAIN
                               BLOG
     CHECK       NAME

     DECIDE    CREATE A
   ON 1 OR 2   PROFESSIONAL

    PROFILES     EMAIL


@realsource                              Developing Your Digital Profile
GOOGLE
     SEARCH
                              PROFILE
      YOUR     SANITIZE
                               AND
      NAME
                               GMAIL
     DO A      PURCHASE
                              CREATE A
     NAME      A DOMAIN
                               BLOG
     CHECK       NAME

     DECIDE    CREATE A
   ON 1 OR 2   PROFESSIONAL   HAVE FUN
    PROFILES     EMAIL


@realsource                              Developing Your Digital Profile
SEARCH
                              GOOGLE       J. RICHARD BYRD
                              PROFILE
      YOUR     SANITIZE
                               AND            @REALSOURCE
      NAME
                               GMAIL        JRICHARDBYRD.COM
                                           CHURCHBRANDARCHITECTS.COM
     DO A      PURCHASE
                              CREATE A
     NAME
     CHECK
               A DOMAIN
                 NAME
                               BLOG          OR JUST
     DECIDE    CREATE A
                                             GOOGLE
   ON 1 OR 2
    PROFILES
               PROFESSIONAL
                 EMAIL
                              HAVE FUN         ME

@realsource                              Developing Your Digital Profile
?
Thank You


J. RICHARD BYRD
    @realsource
Developing Your Digital Profile

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Developing Your Digital Profile

  • 3. INTRO @realsource Developing Your Digital Profile
  • 4. J. RICHARD BYRD @realsource
  • 6. J. RICHARD BYRD Former COO of a Large Law Firm
  • 7. J. RICHARD BYRD Former COO of a Large Law Firm Vet Prospective Clients
  • 8. J. RICHARD BYRD Former COO of a Large Law Firm Vet Prospective Clients Vet New Hires
  • 9. J. RICHARD BYRD Former COO of a Large Law Firm Vet Prospective Clients Vet New Hires Vet Clients for Deals
  • 10. J. RICHARD BYRD Former COO of a Large Law Firm Vet Prospective Clients Vet New Hires Vet Clients for Deals Vet Candidate of Public Office
  • 12. J. RICHARD BYRD @realsource
  • 17. Kaplan survey (Top 500 colleges) Acknowledged Looking at social Networks to evaluate applicants “negatively affected” their views of the applicant said their views were improved used social-networking sites for recruiting prospects
  • 18. Kaplan survey (Top 500 colleges) 11% Acknowledged Looking at social Networks to evaluate applicants “negatively affected” their views of the applicant said their views were improved used social-networking sites for recruiting prospects
  • 19. Kaplan survey (Top 500 colleges) 11% 40% Acknowledged Looking at social Networks to evaluate applicants “negatively affected” their views of the applicant said their views were improved used social-networking sites for recruiting prospects
  • 20. Kaplan survey (Top 500 colleges) 11% 27% 40% Acknowledged Looking at social Networks to evaluate applicants “negatively affected” their views of the applicant said their views were improved used social-networking sites for recruiting prospects
  • 21. Kaplan survey (Top 500 colleges) 11% 22% 27% 40% Acknowledged Looking at social Networks to evaluate applicants “negatively affected” their views of the applicant said their views were improved used social-networking sites for recruiting prospects
  • 23. “The school will do an Internet search, including Facebook and other sites, if an application raises “red flags,” such as a suspension from school.” Thomas Griffin, director of undergraduate admissions at North Carolina State University in Raleigh
  • 24. “The school will do an Internet search, including Facebook and other sites, if an application raises “red flags,” such as a suspension from school.” Thomas Griffin, director of undergraduate admissions at North Carolina State University in Raleigh “My staff is free to check out anonymous tips about social-networking sites or make use of the information if the admissions committee is evaluating a “tight” decision.” Greg Roberts, senior associate dean of admission at the University of Virginia
  • 25. Hiring Managers - 2008 Hiring Managers use Social Networks Hiring Managers Dismissed Found Information that helped Them Hire
  • 26. Hiring Managers - 2008 28% Hiring Managers use Social Networks Hiring Managers Dismissed Found Information that helped Them Hire
  • 27. Hiring Managers - 2008 28% 43% Hiring Managers use Social Networks Hiring Managers Dismissed Found Information that helped Them Hire
  • 28. Hiring Managers - 2008 30% 28% 43% Hiring Managers use Social Networks Hiring Managers Dismissed Found Information that helped Them Hire
  • 29. @realsource Developing Your Digital Profile
  • 30. 77% of hiring managers now use social media sites to check out job candidates @realsource Developing Your Digital Profile
  • 31. 77% of hiring managers now use social media sites to check out job candidates Execunet 2011 Poll @realsource Developing Your Digital Profile
  • 34. @realsource Developing Your Digital Profile
  • 35. Page 2 @realsource Developing Your Digital Profile
  • 40. DO A NAME CHECK
  • 41. @realsource Developing Your Digital Profile
  • 42. ONE PROFILE -VS- TWO PROFILES
  • 44. @realsource Developing Your Digital Profile
  • 45. SANITIZE @realsource Developing Your Digital Profile
  • 46. SANITIZE @realsource Developing Your Digital Profile
  • 47. @realsource Developing Your Digital Profile
  • 48. @realsource Developing Your Digital Profile
  • 49. @realsource Developing Your Digital Profile
  • 50. @realsource Developing Your Digital Profile
  • 51. @realsource Developing Your Digital Profile
  • 57. Google Profile Picasa
  • 62. CREATE A BLOG GREAT ABOUT ME
  • 63. CREATE A BLOG GREAT ABOUT ME ONLINE RESUME
  • 64. CREATE A BLOG GREAT ABOUT ME ONLINE RESUME ACCOMPLISHMENTS
  • 65. CREATE A BLOG GREAT ABOUT ME ONLINE RESUME ACCOMPLISHMENTS LINK ALL SOCIAL NETWORKS
  • 67. Gina Trapani @realsource Developing Your Digital Profile
  • 72. Chris Pirillo @realsource Developing Your Digital Profile
  • 73. @realsource Developing Your Digital Profile
  • 74. @realsource Developing Your Digital Profile
  • 75. RECAP
  • 76. @realsource Developing Your Digital Profile
  • 77. SEARCH YOUR NAME @realsource Developing Your Digital Profile
  • 78. SEARCH YOUR NAME DO A NAME CHECK @realsource Developing Your Digital Profile
  • 79. SEARCH YOUR NAME DO A NAME CHECK DECIDE ON 1 OR 2 PROFILES @realsource Developing Your Digital Profile
  • 80. SEARCH YOUR SANITIZE NAME DO A NAME CHECK DECIDE ON 1 OR 2 PROFILES @realsource Developing Your Digital Profile
  • 81. SEARCH YOUR SANITIZE NAME DO A PURCHASE NAME A DOMAIN CHECK NAME DECIDE ON 1 OR 2 PROFILES @realsource Developing Your Digital Profile
  • 82. SEARCH YOUR SANITIZE NAME DO A PURCHASE NAME A DOMAIN CHECK NAME DECIDE CREATE A ON 1 OR 2 PROFESSIONAL PROFILES EMAIL @realsource Developing Your Digital Profile
  • 83. GOOGLE SEARCH PROFILE YOUR SANITIZE AND NAME GMAIL DO A PURCHASE NAME A DOMAIN CHECK NAME DECIDE CREATE A ON 1 OR 2 PROFESSIONAL PROFILES EMAIL @realsource Developing Your Digital Profile
  • 84. GOOGLE SEARCH PROFILE YOUR SANITIZE AND NAME GMAIL DO A PURCHASE CREATE A NAME A DOMAIN BLOG CHECK NAME DECIDE CREATE A ON 1 OR 2 PROFESSIONAL PROFILES EMAIL @realsource Developing Your Digital Profile
  • 85. GOOGLE SEARCH PROFILE YOUR SANITIZE AND NAME GMAIL DO A PURCHASE CREATE A NAME A DOMAIN BLOG CHECK NAME DECIDE CREATE A ON 1 OR 2 PROFESSIONAL HAVE FUN PROFILES EMAIL @realsource Developing Your Digital Profile
  • 86. SEARCH GOOGLE J. RICHARD BYRD PROFILE YOUR SANITIZE AND @REALSOURCE NAME GMAIL JRICHARDBYRD.COM CHURCHBRANDARCHITECTS.COM DO A PURCHASE CREATE A NAME CHECK A DOMAIN NAME BLOG OR JUST DECIDE CREATE A GOOGLE ON 1 OR 2 PROFILES PROFESSIONAL EMAIL HAVE FUN ME @realsource Developing Your Digital Profile
  • 87. ?
  • 88. Thank You J. RICHARD BYRD @realsource

Editor's Notes