Development Media
- 3. Introduction The development concept of mass media is the newest of five semi theories of media system. It deeper originate the concept of change and development in societies.
- 4. Definition: Development communication is media for development of people in a nation or to help the target population. Communication seeks to serve the people without manipulation and encourage genuine response. OR The Commination which promote social change, Education, Agriculture, Public health, Nutrition, Family planning.
- 6. Rostow's Stages of Economic Growth. Walt Rostow publish a book in 1960, in which he explain the development of western economic system. The book served is a guide for the administration development program and Rostow become adviser to President.
- 7. Much of the U.S early development Programs for the LDCs was based on Rostow book.
- 9. Daniel learner(1950-1960 in middle east): Social scientist emphasis on communication. Held a survey on public opinion in 7 courtiers about change in traditional societies. Result: change take place in traditional societies due to influence of Mass communication. .
- 10. Lerner book: Mass communication and development theory become “Dominant paradigm communication”
- 12. Book published in 1994. Mass media is key component of development programs. Media speed up development social change political stability and economic growth.
- 13. Mass Media is called the magic multiplier as it can multiply the messages and reach a number of people very fast. The conventional channel of communication would never be able to meet this demand. Therefore, modern communication technologies would be of great use to meet this demand by multiplying the messages and reaching each and every worker simultaneously.
- 15. Development information's is originally material that promoted national development goals, such as literacy, health and agriculture. Development news: the news which promote social change, Education,, Public health, Nutrition, Agriculture, Family planning etc.
- 16. Modern adaptation of development information to support political development
- 17. The main idea behind development communication is media for development of people in a nation or to help the target population. Communication seeks to serve the people without manipulation and encourage genuine response.
- 18. The term development news and development journalism goes back to the Philippines in 1960. In Philippine the development news help people to improve their economic productivity. Later goal of development changed from economic and political change to identification of the regime in power.
- 19. Definition : MOUs signing. The coming and going of national leaders. The message of greetings, Awarding medals. Covering of president Opening ceremonies Oath taking. The programs of friendship and cooperation.
- 20. HISTORY its communist concept. To target specific field and specific area. DEFINATION Media is mobilized by the government as a agent of change for specific and target audience.
- 21. Mobilized mass media more in 1990. New technologies start (internet) (dish TV) Media system independent.
- 22. African continent faces more problems Nigeria is one the largest country of Africa. Fourth largest democracy. Nigeria has more newspapers Radios and TV station an any African country. Nigeria become the engine that pulls black Africa into modernity
- 23. Most of countries controlling broadcasting of channels and controlling newspapers. Developing polices.