The document discusses the development of ideas for a music video. Initially, the location was going to be on a road to emphasize a UK grime genre, but it was changed to the artist's house and pool to seem more fun for a young audience. Costumes were first envisioned as American hip hop style but changed to UK tracksuit with designer accessories. Props of alcohol bottles and a luxury car were added to portray a party lifestyle and wealth. The artist was initially conceived as a black American but changed to a UK hip hop artist in keeping with the genre and costume changes. Female extras were selected to appeal to the target male audience without confusing who the main artist is.