Website advert research
- 1. Website traffic/advert research By Beibarys Seisembayev
- 2. How can I drive people to my website?
- 3. Instagram ads • I will be able to promote my website through Instagram. It has a promotion feature where I pay for the time I want my ad to be promoted and it will just show up on random peoples feeds. I think that this will be an effective way of getting my audience to visit my website for the artists and it is also very affordable.
- 4. As you can see here this post was promoted using Instagram. We can see the post labelled as “Sponsored” so people know that this is an ad. There is also a “shop now” link where people can directly go on to the website
- 5. Facebook ads • This way is also very effective as I could reach a wider audience through Facebooks 2.45 billion users. This could attract large traffic to my website and Facebook ads have been known to be the most effective way of advertising your material. However, it is more costly compared to Instagram ads which could be a setback for me as I don’t have a large budget.
- 6. This is an example of a Facebook ad. As you can see it is very similar to the Instagram one but has more flexibility in terms of what you want to show your audience. We can see different slides for the ad which allows the viewers to “learn more” about the brand. The promoter could also give a caption above the pictures which gives viewers more information about the brand or the ad.
- 7. Google • Google ads is another way of promoting your content. It is an online advertising platform which was developed by Google (the most popular search engine) • I could pay google ads to display my advertisements and video content for my website which is then directly networked to the viewer. • However, google ads could be a costly option to advertise my website.
- 8. This is an example of google ads being in action. As you can see these different ads pop up on the users screen and the viewer can be directed to the website just by clicking on it