Website ad research
- 1. Website Traffic/Advert Research BY: Cadi Ghandour
- 2. Why are Ads Beneficial? ◦ Ads are important to create awareness and generate popularity by capturing the attention of audiences. ◦ This lets the media or business gain more potential customers as it is reaching more people. ◦ This helps increase the overall profit of the business as for example, the more people that watch my music video, the more views the video gets which increases the overall profit made as views generate profit.
- 3. Instagram Advertisements ◦ The social media sharing platform Instagram had over 100 million active users in 2019 just in the united states. This means that sharing on this platform will guarantee reaching lots of potential viewers and listeners. ◦ Instagram allows me to advertise the release of Angelina Jordan’s new music video/album through sharing videos and photos as well as stories. ◦ Instagram allows me to customize the audience that my advertisements will reach and therefore narrow down to Angelina’s typical customer profile by using specific demographics and psychographics settings.
- 4. Facebook Advertisements ◦ Facebook is also a social media sharing platform which reached 2.5 billion people in the fourth quarter of 2019. ◦ Facebook advertising software ensures success through the following features: ◦ - allows you to choose what goal you desire from the ad ◦ -allows you to define your audience ◦ -allows you to determine where you want your ad to appear ◦ -allows you to set your budget ◦ Facebook’s large audience and specific ad settings increase the chances of us reaching potential listeners with advertising.
- 5. YouTube Advertisements ◦ In an average month, 18+ year olds in the US spend more time on YouTube than any TV network. ◦ On a mobile alone, more 18-49 year olds watch YouTube during prime time in the US than they do the top 10 prime-time shows combined. ◦ Since my target audience is between the ages of 7-50 years old, the age range of YouTube is ideal for reaching my desired listeners. ◦ YouTube has specific settings which allows us to narrow down our ad-watchers like: ◦ -only paying once someone watches at least 30 seconds or clicks on your TrueView ad. ◦ -reaching specific audiences ◦ -get real time insights to see how people are responding to the Ad