Digipak
- 1. How has my digipak used, developed or challenged conventions of real life media products
- 2. Layout and Font My digipak layout had a very clear and synthetic look on the outside with their being a big picture of our artist ‘Connor James’ on the front with bold eye catching letters. The photo was used to show of and sell the artist as a synthetic individual. I used black font to go on the front cover as it stand out on top of the artists plain clothing, while the lighting is shinning on his face. Equally the back of the digipak shows clearly all the songs in the album very clearly and easily. I used this simply layout as i believe it helps express how we are trying to sell our artist and i believe our target audience would be looking for a smart yet simple album cover. The font on the back is the same bold writing however in white so it stands out clearly on the black background. For the inside of the digipak however, i focused on the fact we were selling the artist on his hit song ‘All Star’ where he is dressed up as a superhero. In order to display this and have this as the focus for the album, i had the picture cover the whole of the inside of him dressed up as a superhero sitting on a bench in Baker Street. I did this hoping to add to the ‘comic’ part of our synthetic artist and also hoped that the inside colouring would help sell the artist and help portray his personality. I researched other artists and looked at their layoutt and fonts and found Robbie Williams had used similar font with and image of his face and lighting on it on the front to help sell him and i used this as inspiration.
- 3. Colours I believe that the basic simple colours that i used on the outside of my digipak helps show our display the personality and feel of our artist ‘Connor James’ as it shows the simplicity of him and how he is up and coming and that we are trying to sell him. The fact there is a performance and narrative part of our music video helped me play with the colours i used. I did this by having the outside plain, matching the performance part of our music video and how he has plain clothing and surroundings and we just try focus on him. Then the inside is colourful and comic which portrays the narrative part of our music videos and the colours that we tried to express along all our work. I also feel that having researched other artists, such as Justin Bieber and Robbie Williams that the use of a plain and simple cover is vital and important and it stops the cover being to busy and in ways makes it stand out and more dominant on the shelves.
- 4. Composition and positioning of the artist in the frame After doing my research and finding that the artists in other albums and digipaks were the ‘focus’ of the cover and tended to be the main image, i decided to do the same thing and make my artist stand out to our target audience by gathering a photo of ‘Connor James’ looking attractive for our audience. This way the attention will be drawn to him and hopefully help him sell! I positioned him in the centre of the digipak as this way it covered the right amount of space still leaving room for his name in bold, however i found that it is more important to sell the image and style due to the fact he is a synthetic artist.
- 5. Mise-en-scene and Star Image The lack of anything around the artist was so help stop distractions and help add focus to the artist. We felt this was the best way to sell the artist and his name without putting anything around him. Once the digipak is opened however, you can see colours and the London set in order to help show there is a lot more to this artist than just his style and image. Although we have made him a synthetic artist, we were hoping to give him and organic-edge such as with artists like Ed Sheeran, im hoping through my digipak and website that i managed to portray this idea.