Digipak advertisement research
- 2. Jessie J’s album advertisement I find quite bland apart from the image used of her which I think very much suits her character and the way she’s branded which is very fun and careless. The image on her digipak cover is also parallel to her image in her first music video ‘Do It Like A Dude,’ which people who will come across both the music video and advertisement will recognise. The advertisement also states her name, the name of the album and classes it as her ‘debut album,’ which we may also do as it will be our artists first construction of work. But the bottom half of the advertisement is very plain compared to the top half. The fact it also states a popular smash single is included on the advertisement I do think is very good though and we could do the same for our song ‘Wonderland’ after it having been the song we made the music video to. This digipak advertisement I think is a little bit better for it states when the digipak is to be released, has a logo of the company/store you can buy the digipak from ‘Amazon’ besides some of the singles which recent fans may be aware of as they would have most likely been promoted before the release of the digipak. I also like the effect they’ve edited onto their image.
- 3. This digipak advertisement image I like because the font colour matches the gold glitter which has been edited into her hair, it includes both the name of the artists and digipak album and it has comments from music critics besides star ratings from them, which I believe encourages some people to take interest in and maybe even buy the digipak, simply because they see a recommendation or good star rating from a brand or source they recognise and trust.
- 4. These two digipak advertisement images for artists Daft Punk and Kanye West include the image they have on the cover of their digipak/album, which I think we should consider reverting from maybe, by again having an image of our artist but an in colour image where I am again covering my face with one hand, making direct reference to our digipak cover and including some familarity. Also the two images I would claim are quite simplistic compared to the previous two images on the last slide and don’t include actual images of the artist. However, having a picture of the artists isn’t exactly necessary because they are already extremely popular and well-established artist. Daft Punk’s digipak image doesn’t even include when its been released nor any star ratings, only their name and record label because they don’t require any thing else, they already have their fan base. Similar to Kanye, even though his digipak does include the release date on the front of his advertisement which we should most likely add to our advertisement.
- 5. Biff Clyro’s advertisement In this image for the magazine advertisement of Biffy Clyro’s magazine advertisement they have included his name, the name of his album/digipak and the date it will be released, all of which are important factors we must add when constructing the image for our magazine advertisement. As our artist is new we will need to include his name because he isn’t established enough and recognisable as he wouldn’t have released a digipak or other artists images before hand. We will also be adding the title of our digipak for the same reason. The font also matches that of the original album/digipak as you can see, by using only white and blue and the same text style which is also important. The image is also very captivating and the colours of the font match the colours of the actual image .they’ve used for their digipak cover, being blue and white.