Digipak analysis
- 1. Digipak Analysis Katy Perry-Teenage Dream I have chosen Katy Perry's most recent album Teenage Dream to do for my analysis as I feel it fits the pop genre which I have chosen to work with really well and the digipak has alot which I can say about how the colours and images are used to represent different qualities they aree trying to show. The picture above shows the four main parts to the digipak which are the front cover shown to the right, the back cover shown in the centre, the inside information shown to the left and up above and the cds themselves at the bottom. The theme I think Katy is trying to show through her album is a sweet theme with lots of bright colours such as pinks, reds and bright blues used. The company have thought of inventive ways to link the cd and digipak to the theme of sweet by showing only images seen to be sweet. The fact the cds are both circles have been linked here by having bright patterns on them making them appear to be a doughnut and a sweet (both round foods). Each of the parts has the same kind of theme and colours so it all links in together. Generally for each of the parts Katy Perry is centrally focused to show she is the main point of the pack and to show to the viewers what the cd is all about.
- 2. The above picture shows how the digipak would look when all the parts are together and how it would be sold on the shelves in shops. The front cover is simple yet presentable to attract the audience and make them more intreged about finding more information about it and picking up the cd to look at it. The key audience for this cd in my opinion are girls between the age of 15 and 23 which will be attracted by the pinks and girly background. However Katy furthers her audience by looking provocative and sexy on the front cover which will also attract the male audience to the cd. The front covers sticker attracts the audience further by revealing the album has songs which the audience will be familiar with. To link in with the sweet theme further and give the album some originality the album has a cotton candy scent which links the visual to the smell and carries on the theme even further. The back continues the theme of the front but holds much more information about the album itself such as the songs available on the cd, the terms and conditions and the bar
- 3. code. After assumably being interested by the front cover the back covers main focus is to inform the audience about the video. Whilst reading the information they are still familiar with the sweet theme of the front cover through the candy floss in the background and each O written using the similar sweet used for the cd. The red bubble writing matches the background and in all everything links in with the theme in order to attract the audience into buying the cd.