Digipak- red hot chilli peppers
- 1. In my groups project we are required to produce a successful Digipak (CD cover and jacket, and album artwork) advertising our final media product. To gain insight further into what makes up a Digipak we have chosen to analyse some examples that reflect our chosen genre. Band: Red Hot Chili Peppers Genre: Alternative rock Album: Californication Released:8th June 1999 The word 'Californication' is a slang word meaning wanting the California lifestyle and believing the Hollywood ideal of Californication. In their song, also called 'Californication' there is a lyric "Dream of Californication", which is referring to people, mainly other artists, changing there style in order to be come more popular and successful, to achieve the California lifestyle. The album artwork shows a pool and sky which have switched positions (water is in the sky and the sky is in the pool), this is symbolic of the Red Hot Chili Peppers meaning of the word Californication, as the changes between the sky and water, represents how people are trying to change themselves in order to have the California lifestyle (Californication). A way which the band stray themselves away from the idea of Californication is by having the bands name 'Red Hot Chili Peppers' written in a very small white text in the top left of the cover, avoiding it from standing out in the artwork. This is because they don't want the artwork or Digipak Analysis - Red Hot Chili Peppers - Californication
- 2. Digipak to be about them and they want people to focus on the message which is found within the artwork. The back of the Digipak shows a picture of what a 'normal' sky would look like with out being edited. This image had been placed on the back of the album because it doesn't have the Hollywood effect of Californication, (not changing to be more successful/popular) therefor its not as important, which is why it is placed on the back, where it well be less regularly seen. At the bottom of the Digipak, we can see the copyright and licensing information in small print, this is so the audience aren't distracted from the main text which is the track listings and also it assures that they're not distracted from the design on the Digipak. Something which I found bizarre about the Digipak, was the location of the Barcode. The Barcode is located just to the left of the top right hand side corner. Typically on albums the Barcode is found on the bottom left or right corners, which has also been regularly been done by the Red Hot Chili Peppers. The reason for this is that once again the band are promoting their message of Californication as they are straying away from what they normally do, in order to gain more success. Analysing this Digipak gives us creative ideas and influences us to use similar techniques that many bands do of this particular genre. We have decided to follow a certain style when creating our Digipak as well as use images to represent things.