Digiprog
- 1. Digipak design feed back After asking peers, strangers and family to look at my digipak I have learnt about some of the main strengths and weaknesses of my design. Things that work well - People seemed to like how much the digipak ties in with the music video and the overall brand image of my artist. - They also like the shot variation on the digipak and think that the imagery works rather well within the genre. However - It is possible that the digipak is too dull/ the colours are too muted. (perhaps I should re-colour the image and play around with its vibrancy. - It has been suggested that the panel of the artist against the wall is too dissonant with the rest of the pack considering how there is a large focus on natural imagery however I feel that could be rectified if more was going on within the image itself. (Perhaps a personal message from the artist).
- 2. - One of the criticisms for my initial digipak design was that the imagery was a little to dull, that the colours on the digipak didn't really jump out. -I agree with this criticism so have decided to try and make the images a little more vibrant. I also wanted to be able to make the artwork have a weathered or authentic feel to it to tie in with my artists brand image. - As an example here is one of the original images on the digipak. I think that the composition of the image works well but the colours could be a little more vibrant. - to achieve this increased saturation I took various images of crumpled paper to overlay on the images within my digipak in photoshop. - I would then change the layer mode to overlay to create some transparency to the paper. - This would leave the image looking like this, slightly brighter and look a little older and worn hopefully. - Here are a couple of other images that have now went through the same process. - This is the new, more vibrant digipak. I think it has met the criticism that was offered and acted on it well. I think it also helps to further covey to the indie conventions of being less ‘commercial’ and impersonal for an audience demanding authenticity.
- 3. More Feed back After amending the issues that had arose out of my first audience feedback I thought I would ask a different group of people to help me improve the digipak. Further Advise - The artist name and title should stand out more (possibly I could add a 3d shadow to the image) - The walled image looks a bit empty, perhaps I should add a ‘personal note’ from the artist. - The image the covers two panels looks horizontally stretched. This should be easily fixed. - I think the text in the before image was a little lacklustre and began to blend into the background too much. To remedy this I have added a contrasting border to the text so that it stands out a little more. - This has been the final thing I have changed on my digipak, I hope that this make the image a little less boring and gives the audience a sense of fulfilment for buying the product.