Digital and emerging media
- 1. Digital and Emerging Media Assignment 2 – Mini Website Audit STUDENT: LOUISE LOPES PEIXOTO
- 2. How do we inform the public about our business? What worked? What didn’t? • Public Mobile Inc is a Canadian self-serve, prepaid mobile brand which is owned by Telus. Launched on March 18, 2010, Public Mobile was one of several new Canadian cellphone providers that started in 2009–10 after a federal government initiative to encourage competition in the wireless sector (Wikipedia, October 2018). • The company uses its social media and website to promote its services. • The website is self-explanatory, which facilitates consumer understanding. But social media do not provide much information, which is bad, because, currently, the easiest way to reach the target audience is through social media.
- 3. Were our graphics coordinated and messages consistent? • The website layout is organized and there is consistency in fonts, colors and sizes. • As for the message, in my opinion, there is a lack of information on the first page, such as an initial presentation of the company, an “About us” link, including mission and vision statements and core values of the organization. • The plans are well explained, as well as the steps to acquire them.
- 4. Who are our key audiences? What are our key messages? Do we reach our audiences with the right messages? • Because it is a mobile brand with affordable prices, I believe their key audience are people with bad credit, youth and newcomers. • The key message would be to adopt a business model in which the company is known for its low prices. • Public Mobile reaches its audience with appropriate messages, but these should be more widely disseminated on a large scale.
- 5. What media coverage did we receive? Was it effective? What media opportunities did we miss? • When we scroll down, the website does not provide a link to be contacted by the media, if it need to. • This makes media coverage ineffective, making it impossible for newspapers, magazines and other forms of media to contact the company. • Thus, the organization loses the opportunity to advertise its services and promotions through these media, consequently losing the chance to grow in the market
- 6. Did we successfully tell our story in our communications? • The Public Mobile website does not provide the appropriate information to reach its target audience, missing illustrations, introduction, information about the company, something that attracts customer attention. • Due to this lack of information, we should not consider that information is disclosed successfully.
- 7. SWOT Analysis Strength - Coverage map showing how far the signal goes - self-explanatory and easy- to-navigate website - Provide rewards to customers, what catches their attention Weakness - In the company’s Instagram, there are no frequent posts and few followers - There is no mission and vision statement on their website, no signs of organizational culture Opportunity - Compared to competitors, the company provides plans with good (low) prices and big variety of plans - It uses the technology in its favor, responding to its customers using the "ask SIMon a question“ tool Threat - A small variety of services, once competitors provide other services such as internet, TV, mobility and home security - Competitors have greater interaction with customers through social media
- 8. Suggestions • Expand communication and dissemination of services provided through social media • Create a link on the website showing company core values as well as mission and vision statement, using an “About us” link • To stay in the market and stand out from competitors, increase variety of products and services provided • Provide a link on the website for Public Mobile company to be contacted by the media, which can help in the promotion of their services
- 9. Thank you!