digital unlock power point slide
- 1. Submitted by:- Rohit malav submitted to :- sohit agarwal SUMMER INTERNSHIP REPORT DIGITAL UNLOCK ON
- 2. Introduction To Digital Marketing:- In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing. it does not include more traditional forms of marketing such as radio, TV, billboard and print as they do not offer instant feedback and report.
- 3. Bookmarking:- It is the act of tagging a website and saving it for later use and reference. These tagged websites are saved on the web instead of the own web browser. It enables users to add, annotate, edit and share bookmarks of the websites. Social bookmarking is a powerful tool in promoting a website.
- 4. Search Engine Optimization:- SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines.
- 5. Social media:- Social media today is essentially word-of-mouth marketing. Getting people to connect with you online in the social arena helps spread the word about what your company is and what are your products and services Facebook:- For many, social media starts with Facebook. Just having a page, however, does not suffice. Sophisticated content marketing is now the way to foster engagement on Facebook.
- 6. Mobile:- All social media efforts need to be optimized for mobile. You’ve probably heard, but everyone needs to make sure their websites are optimized for mobile. Social media managers need to be aware of this to ensure that the format of any promotions they do (especially those that include driving people to their company websites) are optimized for mobile. Any images used on social media should also be viewable on mobile for optimized user experience.
- 7. Mobile Marketing:- Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide the customers with time and location sensitive, personalized information that promotes goods, services, and ideas Mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages.
- 8. Pay Per Click :- Pay Per Click, commonly known as PPC, refers to a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is – Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#) Essentially; PPC is a way of buying visits to your site, rather than attempting to earn visits organically.
- 9. Youtube:- YouTube is no longer a new platform; it’s over ten years old! However, it is seeing tremendous growth. If it isn’t already a part of your online marketing strategy, it needs to be. But what types of YouTube videos should you be making? The key is to find the place where
- 10. Google Ad Words:- Google Ad Words is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand based on keywords. An keyword is a word or phrase the user searches for, who then sees your ad. Your ads will only show up for the keywords you pick.