Digital buisiness
- 1. Project By : Diksha Sneha Shweta Yashashree Saurabh Guided by -Prof.Bibhas
- 3. • It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. • LinkedIn allows members (both workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships. • Members can invite anyone (whether an existing member or not) to become a connection
- 4. • It is an intentional start up. • The company was founded in December 2002 by Reid Hoffman and founding team members from PayPal and Socialnet.com . • In late 2003, Sequoia Capital led the Series A investment in the company. • In April 2007, LinkedIn reached 10 million users. • In February 2008, LinkedIn launched a mobile version of the site.
- 5. Competitors
- 6. Key Partners : • Companies • Marketing & sales Partners Key activities : • Platform Developm ent • Protect Content • DevelopKey Resources : LinkedIn Platform Cost Structure : Product Development Sales & marketing
- 7. • In 2017, 94% of B2B marketers use LinkedIn to distribute content. • June 2019, LinkedIn had 630 million registered members in 200 countries. • Over 50 million professionals in India have LinkedIn profiles; over 1 million company pages; over 500 thousand weekly active jobs and over 50,000 skills added by members to their profiles to showcase their professional brands. • July 2019 update This post was updated to reflect the latest changes within the LinkedIn algorithm, including suggested scheduling times, post frequency, information on the Content Marketing Score, and new video capabilities. Current Scenario :-
- 8. Future Plan : • Inspired by Facebook's "social graph", LinkedIn CEO Jeff Weiner set a goal in 2012 to create an "economic graph" within a decade. • The goal is to create a comprehensive digital map of the world economy and the connections within it. • The economic graph was to be built on the company's current platform with data nodes including companies, jobs, skills, volunteer opportunities, educational institutions, and content
- 9. THANK YOU