Digital content governance - Strategy & Execution
- 1. Jody Nair, PMP, PgMPJody Nair, PMP, PgMP For Conference Use ONLY
- 2. Disclaimer For Conference Use ONLY 2 Use by permission. All rights reserved.
- 3. Digital Content Governance - Execution Mission: Provide governance which results in continual quality improvement, regulatory compliance and reduction in total cost of content management Activities Initial • Identify & Reduce/Remove Redundancies in processes • Identify & Reduce organizational and/or systems complexity • Design and administer content lifecycles • Define metadata and taxonomy for analytics & tracking • Define workflows and navigation Scope Benefits The Digital Content Governance Committee is responsible for setting the strategy & direction of overall Digital Content management • Standard Processes create a common Goals / Objectives • Lead the definition of common processes for digital content creation • Ensure process is Structured, Repeatable and Transparent • Govern Adherence to Common Framework – Creation of solutions built on top or integrated within the environment • Influence adherence to standards for Key Dependencies • Define workflows and navigation • Develop training plan • Ensure adherence to regulatory & compliance requirements • Assist in Strategy development of a common Digital Content repository Ongoing • Support privacy and access control efforts • Formalize internal checks-and-balances • Monitor adoption of Digital Content Creation process • Continually align the structure of the governance team to proactively address market needs • Ensure adherence to content management processes • Perform metric reporting across all key processes • Alignment from Standard Process owners • Sponsor & Client support • Standard Processes create a common language to enable enterprise wide collaboration and execution • Facilitates smarter investment decisions. Allows creation of shared service for content management • Improved re-use of content assets • Resources are invested on the right set of deliverables for the company Advisory Team Executive Sponsor(s) Medical, Regulatory, Legal, Product Manager(Content Owners), System Owner, Digital Marketing SME Heads of Marketing, Heads of LOB Sales, Head of Compliance, CIO • Influence adherence to standards for content lifecycles, content types, metadata, taxonomy, workflow, navigation and site structure • Ensure Compliance with regulations for content approval, dissemination and usage Execution Team Content Creators, Taxonomy Manager, Regional Representatives, Market Research (BI)