Digital dependency and privacy2
- 1. Digital Dependency and PrivacyWhat data is being taken? What are customers willing to give?What’s being done to protect privacy?
- 2. In the throes of digital dependence…7out of 10people “cannot live without the internet or would miss it a great deal if it were not there.”Information from: Global survey shows seven in ten people in full throes of digital dependency, http://www.synovate.com/news/article/2009/11/global-survey-shows-seven-in-ten-people-in-full-throes-of-digital-dependency.html
- 3. What data is being taken?1 in 4 people have experienced a privacy violationOf those 44% cited spam, telemarketing calls and similar contact as a problem
- 4. 32 % objected to their data being passed to third parties without their consent Information from: Nokia Siemens Networks Privacy survey 2009,Accessed at http://www.nokiasiemensnetworks.com/news-events/publications/unite-magazine-february-2010/digital-safety-putting-trust-into-the-customer
- 5. What data is being taken?Customer surveys and info…Cookies are regularly installed in consumers’ computers to gather information Gmail scans your e-mail to deliver targeted resultsThe Interactive Advertising Bureau and Network Advertising Initiative advocate informing consumers about why they are seeing certain ads• There is very little regulation regarding how private enterprises can use personal dataInformation from: IAB, NAI Change Tactics on Ad Targeting, Adweek, 4/2010: http://www.adweek.com/aw/content_display/news/digital/e3i3d82e5b08962380257d2949aac1fe562
- 6. Customers know that Websites are targeting them with behavioral ads
- 7. But that doesn’t mean they like itAccording to a survey, 66% of US adults do not want marketers to tailor ads55% of US adults ages 18-24 say they do not want marketers to use behavioral advertisingInformation from: Turow, Joseph, King, Jennifer, Hoofnagle, Chris Jay, Bleakley, Amy and Hennessy, Michael, Americans Reject Tailored Advertising and Three Activities that Enable It, 9/2009: http://ssrn.com/abstract=1478214
- 8. And most don’t want to give access to their habits for more targeted ads
- 9. What data are customers willing to give?Some customers are willing to give data in order to receive free services
- 10. The more general the information, the more willing consumers are to share
- 11. What is being done to protect e-privacy?The group Digital Due Process is working to protect info onlinehttp://www.youtube.com/watch/v/AYYjr3XNaGsThe group includes Google, Microsoft and ACLURecommends that private data not voluntarily be made publicGovernment would need a search warrant to get things like e-mails and location-based dataAmazon.com this month filed a lawsuit against North Carolina, that wants detailed records of customers’ purchase history, including names and addresses Information from:Dial-Up Law in a Broadband World, NYT, 4/2010: http://www.nytimes.com/2010/04/09/opinion/09fri1.html Technology Coalition Seeks Stronger Privacy Law, NYT, 3/2010: http://www.nytimes.com/2010/03/31/technology/31privacy.html?fta=yAmazon fights demand for customer records, CNET, 4/2010:http://news.cnet.com/8301-13578_3-20002870-38.html