Digital Digest June 2012

Digital Digest
A personal take on recent Internet and Technology developments
from – and/or potentially impacting on - Qatar and the Middle East
Issue 1: June 2012
rassed@ict.gov.qaContact us:
Twitter: @ictqatar

Context
This digest aims to share some of the key digital developments from
across the Middle East and North Africa (MENA) region in recent months.
It also highlights some global communications developments which may
impact on Qatar and the wider MENA region at a later date.
Stories of particular interest in this first issue include the extraordinary growth of Facebook’s
Arabic interface (slides 5-6) and the recent launch of an Arabic homepage for Twitter (slide 7).
Outside of our region, the smartphone revolution (slides 15-17) offers us some insights into the
types of services we may shortly see in the MENA region, and there are potentially important
changes afoot on how the Internet is governed too (slide 22).
-------------------------
Disclaimer
All content in these slides is in the public domain and referenced so that you can read the original sources.
Any omissions, errors or mistakes are mine, and mine alone.
Feedback, suggestions and comments are very welcome.

Contents
Slides
1. Developments from across the MENA region
• Facebook
• Twitter and YouTube
• Arabic Language Developments
4-11
5-6
7-8
9-11
2. External ICT & Society Research
• Mobile penetration, female Facebook users and Kabul’s first women only Internet café
• Youth: Insight into Facebook users via the Arab Social Media Report
• ICT & Society Futures: impact and opportunities of Mobile Internet
• Internet Governance: IPv6 and new top-level domains
12-18
13
14
15-17
18
3. Coming Up
• “Halal’ social network, Salamworld, launching soon
• ‘Gamification’ expected to become more mainstream online
• Will the UN take over Internet Governance?
19-22
20
21
22

Images: http://bit.ly/LCN5yC and http://bit.ly/LTzNud
1. Recent developments in the MENA region
News from Facebook, Twitter, YouTube, Wikipedia and Arabic language initiatives

1.1 Facebook continues to grow in the region
• Facebook now has 45 million users in the region, with Arabic overtaking English
as the most popular language on Facebook in the Middle East.
• Facebook’s Arabic interface has
outstripped the site’s overall growth in
the region by nearly double, reaching
160% year-on-year growth by May 2011
• This is compared with overall subscriber
growth of 87%.
• As a result, there are now more
Facebook Arabic users in the MENA
today than there were total Facebook
users in the region two years ago.
Source: http://bit.ly/KFMA3U

But usage, especially in Arabic, varies substantially
Arabic usage varies widely by country.
Source: http://bit.ly/KFMA3U
Also in the last month Facebook opened its first
office in the Middle East (in Dubai).
Even in countries where Arabic FB usage is secondary, growth remains
substantial e.g. UAE saw a 47% growth in Facebook Arabic users last year.
 Arabic dominates FB usage in Egypt and Saudi Arabia.
 Whilst 60% of Iraq’s 1.6 million Facebook subscribers
now use the Arabic interface, 74% in Libya, 75% in
Palestine and 82% in Yemen.
 French is the majority FB language in Algeria, Tunisia
and Morocco.
 In Bahrain, Kuwait, Lebanon, Qatar, Oman and the
UAE, English is the most popular language used.
Image: http://bit.ly/KsS7Kn

Sources: Images:
http://bit.ly/Mwdbmi
http://bit.ly/NqkAVB
http://bit.ly/LdQpiJ
• In March Twitter announced that its homepage is now available in Arabic.
• Their blog thanked the 13,000 volunteers who helped translate Twitter into four new
languages. See: Twitter Now Available in Arabic, Farsi, Hebrew and Urdu
Map by Venture Beat to illustrate
Twitter’s new geographic reach
1.2 Twitter also continues to expand in Arabic

Image: http://bit.ly/Mww4kV
• Google recently launched a UAE version YouTube.co.ae of the site.
• There are also country specific versions of the site for Algeria, Egypt, Jordan,
Morocco, Saudi Arabia, Tunisia and Yemen.
• Google’s Managing Director of Middle East North Africa, Ari Kesisoglu, has
commented that:
“…[YouTube] users in MENA upload one hour of video per minute.
There are 167 million video views a day in MENA,
putting the region in the number two spot in the world,
behind the US and ahead of Brazil.”
1.3 And YouTube is also growing fast
“A primary objective for us is to
encourage local content from
regional users, which we
believe will be fuelled by this
latest development.”

• The UAE has launched 7 initiatives to establish the UAE as a global centre of
excellence for Arabic language.
• This includes a language center based at Zayed University, to “revive Arabic as ‫لغة‬
‫والتكنولوجيــــــــــا‬ ‫العلـــــــوم‬( the language of sciences and technology(”.
Sources: http://www.newzglobe.com/article/20120423/arabic-language-protects-emirati-heritage-ruler
And: http://blogs.transparent.com/arabic/new-global-center-of-excellence-for-arabic-language/
1.4 7 new Arabic language initiatives launch in UAE
Dubai's ruler Sheikh
Mohammad bin Rashid Al
Maktoum has also launched
his own YouTube channel.
The feed for the channel can
be found here:
http://www.youtube.com/user/H
HSMohammedBinRashid/feed

• The Wikimedia Foundation launched the Arabic Wikipedia Editors Program, run
in partnership with Taghreedat, to find and train Arabic Wikipedia editors.
• At present there are c.630 Arabic Wikipedia editors (the English edition has 300,000).
• Wikipedia hosts c.178,000 articles in Arabic, with 76 new articles added each day.
• The Arabic language on Wikipedia ranks 27th among 280 languages being used on
Wikipedia.
• With c.374 million speakers this contrasts with many less popular languages such as
Norwegian, which is spoken by only 4.6 million people, but enjoys 300,000 articles on
Wikipedia in the language.
Source: http://thenextweb.com/me/2012/03/29/arabic-may-be-one-of-the-fastest-growing-communities-on-wikipedia-but-egypt-and-saudi-arabia-provide-half-the-content/
1.5 Drive to grow Arabic content on Wikipedia

Taghreedat, is also working to introduce the first Arabic Tech/Web 2.0 Dictionary.
• The Next Web reports that 2,500 volunteers from 28 countries are producing a
dictionary of technological and social media-related terminology.
“The glossary will break a big barrier because many users resort to combining
English terminology with the Arabic text, so we want to change that and
introduce the first Arabic technology and social media glossary.”
Co-founder of Taghreedat Sami Mubarak speaking to Gulf News
1.6 And to provide an Arabic context

2. Internet & Society: External Research Update
Images: http://bit.ly/KXUeK6 and http://bit.ly/KL2OMQ
ICT & Society research, Futures and data on usage of Facebook by Arabic Youth

2.1 Internet & Society: ICT Research
• Saudi Arabia has the highest proportion of mobile phone users in the world.
A study by the United Nations Conference on Trade and development (UNCTAD) noted
penetration levels of 188%. Vietnam and Oman came second and third in the study.
http://www.1888pressrelease.com/ksa-ranks-first-globally-in-mobile-phone-use-statistics-pr-390147.html
---------------
• Female participation in Facebook across the MENA remains low, at 33.5%, as
compared with the global female percentage of Facebook users (roughly 50%).
Source: Arab Social Media Report, Dubai School of Government:
http://www.dsg.ae/en/ASMR3/ASMRAnalysis3.aspx
---------------
• Afghanistan opened its first female-only internet cafe in central Kabul on
International Women's Day. Reuters reported that “swarms of hijab-wearing young
visitors poured into the small café”.
"We wanted women to not be afraid, to create a safe place for women to use the internet."
Aqlima Moradi, a 25-year-old medical student and member of
Afghan activist group YoungWomen4Change, which set up the cafe.

2.2 Internet & Society: Youth
• “Youth (between the ages of 15 and 29) still make up around 70% of Facebook
users in the Arab region, a number that has been holding steady since April 2011.
• Moreover, the UAE is still the most balanced in terms of adult and youthful Facebook
users, while countries such as Palestine, Yemen and Morocco persist in having a
predominantly youthful Facebook user population.”
Demographic Breakdown of Facebook Users in the Arab Region* (Oct 2011)
Source: Arab Social Media Report, Dubai School of Government:
http://www.dsg.ae/en/ASMR3/ASMRYouth3.aspx

2.3 Internet & Society: ICT Futures
Emerging Technologies - Mobile Internet Usage is Doubling Year on Year
• Global internet usage through mobile devices -- excluding tablets -- has almost doubled
to 8.5% in January 2012 from 4.3% last year according to Cellular News.
• Worldwide, mobile Internet now accounts for 10.01% of total Internet usage, having
increased from just 3.81% in 2010.
Global use of mobile devices to
access internet (excludes tablets)
Jan 2009: 0.7%
Jan 2010: 1.6%
Jan 2011: 4.3%
Jan 2012: 8.5%
Image: http://bit.ly/Kn240B
Map Source:
http://royal.pingdom.com/2012/05/
08/mobile-web-traffic-asia-tripled/

Mobile Internet Will Soon Overtake Fixed Internet across the globe.
• Mary Meeker of Morgan Stanley added her voice to those predicting this trend.
• Her team expects mobile data traffic to increase by almost 4,000% by 2014, for a
cumulative annual growth rate of more than 100%.
Types of services likely to be
popular include:
• location-based services,
• time-based offers and
• mobile coupons
Source:
http://gigaom.com/2010/04/12/mary-
meeker-mobile-internet-will-soon-
overtake-fixed-internet/
Image:
http://gigaom.files.wordpress.com/2
010/04/mobile-chart2.png

Mobile Internet offers the potential
for new ecommerce markets, with
users are more willing to pay for
content on mobile devices than they
are on desktops.
Reasons for this include:
* Easy-to-Use/Secure Payment Systems —
embedded systems like carrier billing and iTunes
allow real-time payment
* Small Price Tags -– most content and subscriptions
carry sub-$5 price tags
* Walled Gardens Reduce Piracy -– content exists in
proprietary environments, difficult to get pirated
content onto mobile devices
* Established Store Fronts -– carrier decks and
iTunes store allow easy discovery and purchase
• Personalization -– more important on mobiles than
desktops
Source: http://gigaom.com/2010/04/12/mary-
meeker-mobile-internet-will-soon-overtake-
fixed-internet/
However, current mobile Internet behavior
and markets in the MENA may mean it takes
a little longer for these to develop than in
other markets such as the USA or Europe.
Source: 2011 study by Effective Measure and
SpotOn PR quoted at: http://bit.ly/mSqG0M
Trend will open up new markets for ecommerce

2.4 Internet & Society: Internet Governance
• Google is bidding to run an array of new top-level domains, including “.google”,
“.youtube” and “.docs”, as part of a major expansion of the web’s addressing system.
See: http://www.telegraph.co.uk/technology/google/9304758/Google-to-create-.lol-web-addresses.html#
• World IPv6 Launch on June 6th.
More at: http://www.internetsociety.org/deploy360/ipv6/basics/
• Applications to The Internet Corporation for Assigned Names and Numbers (ICANN)
running new generic top-level domains closed at the end of last month.
• The new system will allow Internet names such as .Apple or .IMF or .Paris.
• ICANN says the huge expansion of the Internet, with two billion users around the world,
half of them in Asia, requires the new names. ICANN has taken in more than $352
million in application fees, with over 2,000 applications in ICANN's system.
• Proposed new Internet neighborhoods will be unveiled on June 13.
http://news.yahoo.com/proposed-internet-neighborhoods-unveiled-june-13-035930955--
finance.html and http://www.ejc.net/media_news/website_address_revolution_back_in_motion/

Images: http://bit.ly/LMGU7u, http://bit.ly/KmZ8kB and http://bit.ly/Kv2ai4
3. Coming Up
Who will manage the web?Launch of Salamworld Gamification research

3.1 Societal Impact
Salamworld – ‘halal’ social network to launch during Ramadan
• Based upon Islamic ideals, and ‘, it ‘hopes to bridge cultural, traditional and sectarian
barriers and bring Muslims together in one online community’.
• They will ensure halal content through filters, moderators and user-based moderation.
• The site will be available in eight languages including English, Arabic, Turkish, Urdu,
and Russian. Plans to attract 5-15 million users by the end of 2012.
• Target audience includes: Young generation of Muslims and non-Muslims, International
network of contemporary Muslim Scholars, Muslim communities in Islamic and non-
Islamic regions and Non-Muslims seeking information on Islam.
“The content that is being used on other social networks is not very secure and full of haram...
We don’t want our young people to absorb all these ideas that are not familiar to them.”
One of Salamworld’s owners, Abdulvahed Niyazo, via Hürriyet Daily News
• Omar Chatriwala, an online journalist in Qatar, described the site as:
“…people trying to uphold the traditional values or the values of the religion who are saying
‘we don’t want our youth exposed to this, and this is a better alternative…
Its not necessarily the young people saying ‘we don’t want to be exposed to it.’”

3.2 Emerging Technologies
US report on ‘Gamification’ and the Internet – says it is becoming more mainstream
• A new Pew Internet/Elon University survey of more than 1,000 Internet experts,
researchers, observers and users suggested the use of game mechanics, feedback
loops and rewards to spur interaction and boost engagement, loyalty, fun and/or
learning will gain ground between now and 2020.
• In 2011, researchers at the University of
Washington created a game Foldit, to crowd-
sourced the discovery of a key protein that
may help cure HIV.
• The game had 46,000 participants whose
gameplay took 10 days to solve a problem
scientists had been working on for 15 years.
Images: http://bit.ly/N2bLSZ and
http://bit.ly/LhAtsE

3.3 Will the UN control the Internet?
• There are discussions about making major changes to the current system of
Internet governance and moving control to Government-only entities.
• December’s World Conference on International Telecommunications in Dubai,
may see some countries pushing for the United Nations to take control of
Internet governance.
• Last year Vladimir Putin argued for: “establishing international control over the Internet
using the monitoring and supervisory capabilities of the International
Telecommunication Union.”
• Whilst Brazil, India and South Africa called for creation of “new global body.”
• The current system is a multi-stakeholder process including civil society as well as
government actors.
• The US-based public policy organization Center for Democracy and Technology
describes the current model as "bottom-up, decentralized, consensus-driven approach
in which governments, industry, engineers, and civil society" contribute to policy
outcomes.
"We are at a crossroads for the Internet's future. One path holds great promise, while the other path is fraught with peril…
The peril lies with changes that would ultimately sweep up Internet services into decades-old ITU paradigms.
If successful, these efforts would merely imprison the future in the regulatory dungeon of the past.
Even more counterproductive would be the creation of a new international body to oversee Internet governance.“
FCC Commissioner Robert McDowell, at the Mobile World Congress in Barcelona.

Thank you for reading.
Visit our SlideShare channel for previous
Issues and our monthly Tech Top 10:
http://www.slideshare.net/ictQATAR/
Disclaimer: all content in these slides is in the public domain and referenced so that you can read the original
sources. Any omissions, errors or mistakes are mine, and mine alone.
Contact us: rassed@ict.gov.qa
Twitter: @ictqatar

Digital Digest June 2012

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