Digital disruptions class 4 9-29-14 ppt
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This document summarizes a class lecture about digital disruptions and the evolution of the web. It discusses the key differences between Web 1.0, which was top-down with users primarily consuming content, and Web 2.0, which harnesses collective intelligence through user-generated content and participation. Examples of social media, analytics tools, and how users can actively or passively contribute to Web 2.0 applications are provided. The document also briefly mentions potential aspects of Web 3.0 involving connected devices and predictive analytics.
Digital disruptions class 4 9-29-14 ppt
- 1. EXP-50- F CLASS # 4 , 9 / 2 8 / 1 4 DIGI TAL DISRUPT IONS TUF TS UNIVERSI TY JESSE L I T T LEWOOD ABOUT .ME/ JESSE. L I T T LEWOOD @J _ L I T T LEWOOD
- 2. AGENDA • Twitter Updates • Digital Disruptions Lecture & Readings Discussion • Class admin: Lightning Talks • Next week
- 3. WHAT IS WEB 2 . 0 • Debatable term • 10+ years old • Web 3.0? 4.0? • We are The People Formerly Known as the Audience • … but we are Web Kids now
- 4. WEB 1 . 0 — PRINT , BUT ONL INE • 1995-2001 • Top-down approach to content • Users access webpages, view and consumer content
- 5. WEB 2 . 0 — “ P A R T I C I P A T O R Y W E B ” • 2004-2010 (or longer) • Harnesses collective intelligence • User contributed content • Network effects
- 6. SOCIAL MEDIA
- 7. SOCIAL MEDIA ACT IVI TY
- 8. BI T TORRENT
- 9. AD SENSE
- 10. THE LONG TAI L
- 11. THE LONG TAI L
- 12. GOOGLE PAGE RANK
- 13. GOOGLE PAGE RANK
- 14. GOOGLE PAGE RANK
- 15. WIKIPEDIA EDI TS AND EDI TORS
- 16. DATA
- 17. I TERAT IVE, BETA
- 18. MUL T I -DEVICE
- 20. WEB 2 . 0 — YOU ARE A PART OF I T • Passive contributions: • Google • Facebook • Amazon • Gmail • Analytics • Active contributions: • Tweeting • Blogs/Tumblr • Commenting • Tagging • Wikis
- 21. WEB 3 . 0 — ??? • Connected devices • Predictive analytics • Always on • Network graph • Track the trackers
- 22. BIG DISCONNECT • Technology in politics: early, easy disruption is over.
- 23. BIG DISCONNECT • Technology in politics: early, easy disruption is over.
- 24. BIG DISCONNECT • Technology in politics: early, easy disruption is over.
- 25. BIG DISCONNECT • Entry might be easy, being independent and heard isn’t
- 26. BIG DISCONNECT • “Stop” energy is easier to gather than “go” energy. • Reactive • Participation is easier to gather in opposition to urgent threat • Long, hard work of civic engagement isn’t sexy