SlideShare a Scribd company logo
2
3
4

Social Media:

5

Participatory Culture and Content

6
7

Creation in Society

8

Tufts University
9

EXP-0050-CS
10

Twitter: #exp50

11
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14

12
1

Instructor Profile
Background
Strategist with EchoDitto, a Somerville-based digital

3

strategy and technology firm
4

www.echoditto.com
5

•
•

Logo

Non-profits and socially responsible businesses
Use the internet to achieve organizational goals ($

6
7

and power)
•

building and fundraising

http://about.me/jesse.littlewood
•

@j_littlewood

Advertising, engagement marketing, membership

8
9

Websites, campaigns and more
10

jesse.littlewood@gmail.com
11
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14

12
Interactive exercise!
How much do you agree/disagree with these statements?

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
The People Formerly Known
as the Audience
Think of passengers on your ship who got a boat of their own. The

writing readers. The viewers who picked up a camera. The
formerly atomized listeners who with modest effort can connect
with each other and gain the means to speak— to the world, as it
were.
-- Media Theorist Jay Rosen
http://archive.pressthink.org/2006/06/27/ppl_frmr.html

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Conversations
More telephone than megaphone

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
What is social media?
Map it out.

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Early social networks
The Republic of Letters

Franklin

Voltaire

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Early social networks
The Victorian Internet

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Early social networks
The Victorian Internet

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
How did we get here?

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
1.0 – Print, but online

Credit: Patrick Johnson
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
2.0 – Participatory Web

Credit: Patrick Johnson
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Web 3.0 (?)

Credit: Patrick Johnson
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
The Sematic Web?
• Semantic web.

• Personalized.
• Computers make the meaning.
• Web of data
• Internet of things

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Clay Shirky
How social media can make history:
www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Course Description

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Part 1: Foundations
Fundamentals of what we call ―social media‖

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Digital Identities
• Representations and
presentation of the self

• Offline vs. online identity
• New mediums and methods for
personal connection
• Instantly and globally
connected to each other
• Facebook making us lonely?
• ―Selfie‖ was OED’s word of the
year
EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Social Networks and Social
Media Communities
• Technological
affordances: design

and technology
shape behavior.
• Community norms.
• Islands, or a global
village?

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Economics of Social Media
• Economic impacts of
social media

• Rise of the peer-to-peer
economy
• Free to use, so who is
really the product?

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Privacy and Security
• Privacy paradox
• The more you
share, the more
valuable you are
• Digital ―native‖ users
& digital
―immigrants‖

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Part 2: Topics
Effects of social media in society

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Information, Crowdsourcing
and the Filter Bubble
• Wikipedia and Reddit’s
hive-mind

• Eroding of the line
between rumor and
truth
• One third of U.S.
adults get news via
Facebook
• The filter bubble

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Journalism
• Sources can ―go
direct‖

• The ―pothole
paradox‖
• Addressing the
filter bubble

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Government and Civic
Engagement
• Government as
a platform

• ―Internet
freedom‖
• Kingslayer?

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Politics, Power and Social
Movements
• Weak ties vs.
strong ties

• Arab spring
• Platforms, or
actors?

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Anonymity
• Anonymity
as a former

hallmark of
the internet
• Nymwars
and real
name
policies

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Digital Folk Culture(s)
• Memes
• Anonymityas-culture
• Indigenous
internet folk
art

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Public Policy
• Copyright
and

creativity
• Crime
• SOPA, PIPA

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Part 3: What’s Next
• Present final
projects

• Discussion
on future of
social media

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Evaluation & Assignments
UPDATED 1/18/14
Participation – 10%

Class Presentations - 20%

• Attendance

•

• Class participation

Written Assignments - 30%

• Have completed the
readings (~30-50 pgs/wk)

•

7-minute lightning talk

Three Two 500-word responses
(keep under 500 words!)

Final Project - 40%

• Twitter -- #exp50

•

Research paper

• Computers in the

•

Or project pre-approved (e.g.

classroom: pros/cons

major Wikipedia entry, non-profit
marketing plan, digital interactive

work)

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Class Expectations
Response papers:

Twitter:

- Research (assigned task)

Expect that you will add two

- Readings (quotes/citations)

articles or links per week

- Discussion (what you think)

#exp50 is the class hashtag

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Assignment for Next Class
For 1/29/14. All readings will be on Trunk by 1/17/14
•

Rosen, Jay, The People Formerly Known as the Audience. The Social Media
Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp.
13-16

•

danah m. boyd. Participating in the Always-On Lifestyle. The Social Media Reader.

Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 71-76
•

danah m. boyd, Nicole B. Ellison. Social Network Sites: Definition, History, and
Scholarship. Journal of Computer-Mediated Communication. Volume 13, Issue
1, pages 210–230, October 2007

•

Baym, Nancy. Personal Connections in the Digital Age. Chapter 2, Making new
media make sense. Pp 22-49.

•

Marche, Stephen. Is Facebook Making Us Lonely? The Atlantic. Vol. 209 No. 4 May
2012. pp.60-69

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14
Deliverable for next class
For Monday 1/29/14
Track and examine your usage of a social network site
(eg, Facebook) over the course of a week (details will be available

on Trunk by Friday).
How and why do you use it? Compare your behavior to that
profiled in the week’s readings. Write a 500-word response paper
that discusses your findings.

EXP-0050-CS

#exp50

exp50.com

@j_littlewood

Jesse Littlewood, 1/15/14

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Social Media Intro -- Tufts University EXP-50-CS Spring 2014 -- Lecture 1

  • 1. 2 3 4 Social Media: 5 Participatory Culture and Content 6 7 Creation in Society 8 Tufts University 9 EXP-0050-CS 10 Twitter: #exp50 11 EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14 12
  • 2. 1 Instructor Profile Background Strategist with EchoDitto, a Somerville-based digital 3 strategy and technology firm 4 www.echoditto.com 5 • • Logo Non-profits and socially responsible businesses Use the internet to achieve organizational goals ($ 6 7 and power) • building and fundraising http://about.me/jesse.littlewood • @j_littlewood Advertising, engagement marketing, membership 8 9 Websites, campaigns and more 10 jesse.littlewood@gmail.com 11 EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14 12
  • 3. Interactive exercise! How much do you agree/disagree with these statements? EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 11. The People Formerly Known as the Audience Think of passengers on your ship who got a boat of their own. The writing readers. The viewers who picked up a camera. The formerly atomized listeners who with modest effort can connect with each other and gain the means to speak— to the world, as it were. -- Media Theorist Jay Rosen http://archive.pressthink.org/2006/06/27/ppl_frmr.html EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 12. Conversations More telephone than megaphone EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 13. What is social media? Map it out. EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 14. Early social networks The Republic of Letters Franklin Voltaire EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 15. Early social networks The Victorian Internet EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 16. Early social networks The Victorian Internet EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 17. How did we get here? EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 18. 1.0 – Print, but online Credit: Patrick Johnson EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 19. 2.0 – Participatory Web Credit: Patrick Johnson EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 20. Web 3.0 (?) Credit: Patrick Johnson EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 21. The Sematic Web? • Semantic web. • Personalized. • Computers make the meaning. • Web of data • Internet of things EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 22. Clay Shirky How social media can make history: www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 24. Part 1: Foundations Fundamentals of what we call ―social media‖ EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 25. Digital Identities • Representations and presentation of the self • Offline vs. online identity • New mediums and methods for personal connection • Instantly and globally connected to each other • Facebook making us lonely? • ―Selfie‖ was OED’s word of the year EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 26. Social Networks and Social Media Communities • Technological affordances: design and technology shape behavior. • Community norms. • Islands, or a global village? EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 27. Economics of Social Media • Economic impacts of social media • Rise of the peer-to-peer economy • Free to use, so who is really the product? EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 28. Privacy and Security • Privacy paradox • The more you share, the more valuable you are • Digital ―native‖ users & digital ―immigrants‖ EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 29. Part 2: Topics Effects of social media in society EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 30. Information, Crowdsourcing and the Filter Bubble • Wikipedia and Reddit’s hive-mind • Eroding of the line between rumor and truth • One third of U.S. adults get news via Facebook • The filter bubble EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 31. Journalism • Sources can ―go direct‖ • The ―pothole paradox‖ • Addressing the filter bubble EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 32. Government and Civic Engagement • Government as a platform • ―Internet freedom‖ • Kingslayer? EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 33. Politics, Power and Social Movements • Weak ties vs. strong ties • Arab spring • Platforms, or actors? EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 34. Anonymity • Anonymity as a former hallmark of the internet • Nymwars and real name policies EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 35. Digital Folk Culture(s) • Memes • Anonymityas-culture • Indigenous internet folk art EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 36. Public Policy • Copyright and creativity • Crime • SOPA, PIPA EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 37. Part 3: What’s Next • Present final projects • Discussion on future of social media EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 38. Evaluation & Assignments UPDATED 1/18/14 Participation – 10% Class Presentations - 20% • Attendance • • Class participation Written Assignments - 30% • Have completed the readings (~30-50 pgs/wk) • 7-minute lightning talk Three Two 500-word responses (keep under 500 words!) Final Project - 40% • Twitter -- #exp50 • Research paper • Computers in the • Or project pre-approved (e.g. classroom: pros/cons major Wikipedia entry, non-profit marketing plan, digital interactive work) EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 39. Class Expectations Response papers: Twitter: - Research (assigned task) Expect that you will add two - Readings (quotes/citations) articles or links per week - Discussion (what you think) #exp50 is the class hashtag EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 40. Assignment for Next Class For 1/29/14. All readings will be on Trunk by 1/17/14 • Rosen, Jay, The People Formerly Known as the Audience. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 13-16 • danah m. boyd. Participating in the Always-On Lifestyle. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 71-76 • danah m. boyd, Nicole B. Ellison. Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication. Volume 13, Issue 1, pages 210–230, October 2007 • Baym, Nancy. Personal Connections in the Digital Age. Chapter 2, Making new media make sense. Pp 22-49. • Marche, Stephen. Is Facebook Making Us Lonely? The Atlantic. Vol. 209 No. 4 May 2012. pp.60-69 EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14
  • 41. Deliverable for next class For Monday 1/29/14 Track and examine your usage of a social network site (eg, Facebook) over the course of a week (details will be available on Trunk by Friday). How and why do you use it? Compare your behavior to that profiled in the week’s readings. Write a 500-word response paper that discusses your findings. EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Editor's Notes

  • #5: Why social media? Why is it important to have a critical point of view? The proliferation of social media platforms (Facebook, Twitter and more) has created a dramatic increase in the ways individuals can define themselves, engage with others, develop communities, tell their stories and exert their influence. As more of our daily lives are spent on social media platforms with their own community practices and norms, it is imperative to reflect critically on how social media changes our relationships to each other and society. In just the last 20 years the Internet has given individuals the power of worldwide distribution of content, instantly, for free, disrupting traditional forms media and communications, creating new forms of interpersonal and civic engagement. This course will examine this particular form of “new media” and how it is shaping our world from a critical point of view. Students will examine a variety of areas in which social media has created widespread change, and will debate the opportunities and challenges of communicating on social media platforms and explore their cultural significance.
  • #6: Adoption. The speed of adoption is pretty mindboggling.
  • #7: … and usage. We are spending more of our lives online, and when we are online, we are more often spending time on social networks (not that they draw distinction b/t SN and blogs).It isn’t just that people are joining, it is that people are sticking and using. Adoption and usage is voracious.
  • #8: Impacts our relationships to each other
  • #9: Public figures from celebrities to elected officials.
  • #11: Partial map of the Internet based on the January 15, 2005 data found on opte.org. Each line is drawn between two nodes, representing two IP addresses. The length of the lines are indicative of the delay between those two nodes.
  • #12: Fundamental change in power in relationship to many of our institutions. Media.
  • #14: Not all media is social. Media becomes social when you can interact with the content via comments or conversation. While old media was a passive form of entertainment, new media is interactive entertainment or edutainment. Social media, on the other hand requires a conversation between the content creator/s and the audience. Social media is about the people who engage on the platform. If people are connecting through the media, then it is social.Basically, social media is a subset of new media, but not all new media is social.In order for new media to be considered social, it needs to have an element of interactivity where the audience can contribute, connect or collaborate with the content. On Twitter, the audience can share your content or talk with the content producer. Instagram allows followers to comment on, share and like photos. Blogs can be social and invite conversation in the comments or they can turn comments off and just create new media. Comments, likes and the ability to share content make media social.
  • #15: Republic of Letters (Respublicaliteraria) is the long-distance intellectual community in the late 17th and 18th century in Europe and America. It fostered communication among the intellectuals of Age of Enlightenment, or "philosophes" as they were called in France. The Republic of Letters emerged in the 17th century as a self-proclaimed community of scholars and literary figures that stretched across national boundaries but respected differences in language and culture.[1] These communities that transcended national boundaries formed the basis of a metaphysical Republic. Because of societal constraints on women, the Republic of Letters consisted mostly of men. As such, many scholars use "Republic of Letters" and "men of letters" interchangeably.The circulation of handwritten letters was necessary for its function because it enabled intellectuals to correspond with each other from great distances. All citizens of the 17th century Republic of Letters corresponded by letter, exchanged published papers and pamphlets, and considered it their duty to bring others into the Republic through the expansion of correspondence.[2]
  • #17: Washington, D.C. to Baltimore, sent on May 24, 1844, asked, "What Hath God Wrought." Yet the practical benefits of the invention, reports Standage, were hardly obscure. The second message on that line, sent immediately after the words that had been so carefully composed for the historical record, was "Have you any news?”Mystery and misunderstanding
  • #19: Web 1.0. Top down. Can't edit or add data. Webmaster only. "move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on tagging (folksonomy)". Terry Flew
  • #20: Network effects – law that says the more users that are part of a network the more valuable it is.Index instead of structered data"move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on tagging (folksonomy)".
  • #21: Data becomes the value, not ad revenueInteractivity between
  • #24: The proliferation of social media platforms (Facebook, Twitter and more) has created a dramatic increase in the ways individuals can define themselves, engage with others, develop communities, tell their stories and exert their influence. As more of our daily lives are spent on social media platforms with their own community practices and norms, it is imperative to reflect critically on how social media changes our relationships to each other and society. In just the last 20 years the Internet has given individuals the power of worldwide distribution of content, instantly, for free, disrupting traditional forms media and communications, creating new forms of interpersonal and civic engagement. This course will examine this particular form of “new media” and how it is shaping our world from a critical point of view. Students will examine a variety of areas in which social media has created widespread change, and will debate the opportunities and challenges of communicating on social media platforms and explore their cultural significance.
  • #27: We will explore a variety of social media communities found on sites such as Twitter, Facebook, Reddit, and closed social networks. We will explore the idea of technological affordances, how design of tools shapes our behavior. How are these communities structured? What are their community norms? Is there an overarching sense of community – a global village?How to prepare for this classRequired reading: McLuhan, Marshall. Understanding Media: The Extensions of Man. New York: McGraw Hill, 1964. pp. 3-11 Norman, Donald. The Design of Everyday Things. Chapter 1, The Psychopathology of Everyday Things. Pp. 1-33.Kendall, Lori. Community and the Internet. The Handbook of Internet Studies. Ed. Mia Consalvo and Charles Ess. Oxford: Wiley-Blackwell, 2011. pp. 309-325
  • #28: What are the economic effects of social media? Social media has challenging traditional marketing of businesses, and enabled the so-called “peer-to-peer” economy. As marketers begin to understand the value of social platforms, will they become overrun with marketing messaging? How do users react? We’ll also examine social media as a billion-dollar industry in its own right: with most social media platforms free of charge to users, what is it that social networking services are selling? How to prepare for this classRequired reading: O’Reilly, Tim. What is Web 2.0? Design Patters and Business Models for the Net Generation of Software. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 32-52Anderson, Chris. The Long Tail. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 137-151Wolff, Michael. The Facebook Fallacy. MIT Technology Review, May 22, 2012 http://www.technologyreview.com/news/427972/the-facebook-fallacy/Simonite, Tom. What Facebook Knows. MIT Technology Review, June 13, 2012 http://www.technologyreview.com/featuredstory/428150/what-facebook-knows/?a=f
  • #29: We will explore the “privacy paradox” of social media: as users of social network sites often state that they are concerned about their privacy, yet they often disclose detailed personal information about themselves, friends and family. We will examine how social media platforms encourage sharing and how this conflicts with privacy and security of users. How to prepare for this classRequired reading: Palfrey, John and Gasser, Urs. Born Digital: Understanding the First Generation of Digital Natives. Chapter 3, Privacy. pp. 62-82boyd, danah. 2006. Facebook's “Privacy Trainwreck”: Exposure, Invasion, and Drama. Apophenia Blog. September 8. http://www.danah.org/papers/FacebookAndPrivacy.htmlboyd, d., & Hargittai, E. (2010). Facebook privacy settings: Who cares?. First Monday, 15(8). http://firstmonday.org/ojs/index.php/fm/article/viewArticle/3086/2589Raine, Lee, et. all. Anonymity, Privacy, and Security Online. Pew Research Center’s Internet & American Life Project http://pewinternet.org/~/media//Files/Reports/2013/PIP_AnonymityOnline_090513.pdfConsole, Richard. A Little Privacy, Please! Your Rights and Social Media Policies. Console & Hollawell Blog. April 8, 2003 http://www.consoleandhollawell.com/law-blog/a-little-privacy-please-your-rights-and-social-media-policies/
  • #31: Social networking sites and social media platforms have supplanted traditional journalism for breaking news and information for many users. Yet the information we receive via social media is dependent on the people and institutions we are connected to, and colored by the business models of the platforms. We’ll explore the concept of the “filter bubble” (the tendency of digital information to be consistent with our preexisting prejudices and perspectives), and examine how information both true and false spreads via social media. How to prepare for this classRequired reading: Shirky, Clay. Here Comes Everybody. Chapters 3 and 4, Everyone Is a Media Outlet and Publish, Then Filter. Pp 55-108.Pariser, Eli. The Filter Bubble: What the Internet is Hiding From You. Introduction. Pp. 1-20 Recommended reading: MacKinnon, Rebecca. Consent of the Networked: The Worldwide Struggle For Internet Freedom. Chapter 3, Networked Authoritarianism, pp. 31-50http://www.theatlantic.com/technology/archive/2012/10/sorting-the-real-sandy-photos-from-the-fakes/264243/http://www.theatlantic.com/technology/archive/2013/04/it-wasnt-sunil-tripathi-the-anatomy-of-a-misinformation-disaster/275155/ 
  • #32: Social media has made significant changes to how journalism is practiced, including how “sources go direct” and skip the intermediary media institutions like newspapers, TV and websites. We will examine the state of journalism for producers and consumers, including how the decline of the media intermediaries will affect our civic discourse. How to prepare for this classRequired reading: Stray, Jonathan. Are we stuck in filter bubbles? Here are five potential paths out. July 11, 2012. http://www.niemanlab.org/2012/07/are-we-stuck-in-filter-bubbles-here-are-five-potential-paths-out/Mele, Nicco. The End of Big. Chapter 2 “Big News” http://nicco.org/readings/eobchapter2.pdfJohnson, Steven. Future Perfect: The Case For Progress in a Networked Age. Chapter: Journalism: The Pothole Paradox.Shirky, Clay. Newspapers and Thinking the Unthinkable. March 13, 2009. http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/Starkman, Dean. Confidence Game - The limited vision of the news gurus. Colombia Journalism Review. Nov. 8, 2011. http://www.cjr.org/essay/confidence_game.php?page=all  Recommended reading: http://paidcontent.org/2013/06/30/thanks-to-the-web-journalism-is-now-something-you-do-not-something-you-are/http://www.theawl.com/2013/04/is-your-social-media-editor-destroying-your-news-organizationhttp://paidcontent.org/2013/04/19/reddit-boston-journalism-gets-better-when-more-people-are-doing-it/http://www.niemanlab.org/2013/04/social-media-and-the-boston-bombings-when-citizens-and-journalists-cover-the-same-story/http://www.reddit.com/r/news/comments/1cf7mn/boston_marathon_explosions_live_update_thread_3/ 
  • #33: Governments, elected officials and community organizers all use social media to foster civic engagement, to varying degrees of success. Should we expect civic institutions to participate in the always-on lifestyle of social media in the ways that we do as individuals? What makes successful civic engagement over social media? Does social media provide new opportunities to spread representational democracy, or give new powers to authoritarian regimes? How to prepare for this classRequired reading: Lathrop, Daniel and Ruma, Laurel, editors. Open Government: Collaboration, Transparency, and Participation in Practice. Chapter 2, Government As a Platform by O’Reilly, Tim and Chapter 4, The Single Point of Failure, by Noveck, BethShirky, Clay. Here Comes Everyone. Chapter 8, Solving Social Problems. Pp 188-211.MacKinnon, Rebecca. Consent of the Networked: The Worldwide Struggle For Internet Freedom. Chapter 12, In Search of “Internet Freedom” Policy, pp. 31-50Clinton, Hillary. Remarks on Internet Freedom. January 21, 2010. http://www.state.gov/secretary/rm/2010/01/135519.htm  Recommended reading: TBD
  • #34: Is social media a “game changer” for social movements? With the ability to connect, inform and mobilize individuals instantaneously across vast distances, Facebook, Twitter and other social networks are both platforms and actors in social politics and social change. We will examine some of the strongest voices in the ongoing study of how social media and political power intersect and consider the Arab Spring movement as a case study in class. How to prepare for this class  Required reading: Morozov, Evgeny. The Net Delusion: The Dark Side of Internet Freedom. Introduction, Chapter 1, The Google Doctrine and Afterword Pp. ix – 31; pp. 321-340Gladwell, Malcom. Small Change: Why the revolution will not be tweeted. The New Yorker, October 4, 2010. http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=allBrandzel, Ben. What Malcolm Gladwell Missed About Online Organizing and Creating Big Change . The Nation. November 15, 2010. http://www.thenation.com/article/156447/what-malcolm-gladwell-missed-about-online-organizing-and-creating-big-change#Isaac, Mike. “Malcolm Gladwell’s Response to Critics of His New Yorker Piece on Social Media.” Forbes. October 10, 2010. http://onforb.es/MUSMrT
  • #35: AnonymityAs the famous New Yorker cartoon once stated “on the Internet, no one knows you are a dog.” Anonymity was previously a hallmark of digital communications like online discussion forums and chatrooms. Facebook and Google, as the most powerful players in contemporary digital communications, have forced their users to use real names and true identities, changing the game for digital communications. We will consider the implications for relationship and power dynamics attendant with digital communications through real names.  How to prepare for this classRequired reading: Levmore, Saul, and Nussbaum, Martha, editors. The Offensive Internet. Chapter 3, The Internet’s Anonymity Problem. Pp. 50-67.Wikipedia. Entry for Nymwars. http://en.wikipedia.org/wiki/NymwarsDavenport, Dave. Anonymity on the Internet: Why the Price May Be Too High. Communications of the ACM, Vol. 45 No 4, Pages 34-35. http://www.csl.mtu.edu/cs6461/www/Reading/Davenport02.pdfboyd, danah. The Politics of 'Real Names'. Communications of the ACM, Vol. 55 No. 8, Pages 29-31. http://www.danah.org/papers/2012/CACM-RealNames.pdfWhy Facebook and Google's Concept of 'Real Names' Is Revolutionary. Madrigal, Alexis. The Atlantic. August 5, 2011 http://www.theatlantic.com/technology/archive/2011/08/why-facebook-and-googles-concept-of-real-names-is-revolutionary/243171/Carmody, Tim. Google+ Identity Crisis: What’s at Stake With Real Names and Privacy. July 26, 2011. http://www.wired.com/business/2011/07/google-plus-user-names/McCracken, Harry. Google+'s Real-Name Policy: Identity vs. Anonymity. September 22, 2011. http://content.time.com/time/business/article/0,8599,2094409,00.htmlboyd, danah. “‘Real Names’ Policies Are an Abuse of Power”. August 4, 2011. http://www.zephoria.org/thoughts/archives/2011/08/04/real-names.html Recommended reading: Selections from the Electronic Frontier Foundation’s Deeplinks blog:https://www.eff.org/deeplinks/2012/01/right-anonymity-matter-privacy https://www.eff.org/deeplinks/2011/07/case-pseudonymshttps://www.eff.org/deeplinks/2013/10/online-anonymity-not-only-trolls-and-political-dissidents 
  • #36: Social media allows individuals to discover and share untold amounts of music, photography and video, disrupting the old business models of the creative industry and allowing new artists to be discovered overnight by millions. New collaborative forms of creativity have been enabled by social media platforms, from group novels to the quintessential social art forms of the remix and the meme. We will examine how creative output “goes viral” on social media, and engage with folk cultures native to social networks including the claim that anonymity creates a specific form of culture on the controversial 4Chan website. How to prepare for this classRequired reading:  Davison, Patrick. The Language of Internet Memes. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 120-134Coleman, E. Gabriella. Phreaks, Hackers and Trolls: The Politics of Transgression and Spectacle. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 99-119Auerbach, David. Anonymity as Culture: Treatise. Triple Canopy http://canopycanopycanopy.com/15/anonymity_as_culture__treatiseJenkins, Henry. Quentin Tarantion’sStar Wars? The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. Pp. 203-235 Recommended Readings:TBD
  • #37: Public PolicyWe will explore responses by our policy makers to social media, including the questions of copyright, fair use, and the political battles over sweeping regulations proposed to regulate the Internet and social media. We will look at how crime is committed or inspired by social media, and question how we can balance freedom of speech with real-world affects of social media.  How to prepare for this classRequired reading: Lessig, Lawrence. REMIX: How Creativity Is Being Strangled by the Law. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 155-169Austen, Ben. Public Enemies: Social Media Is Fueling Gang Wars in Chicago. Wired. September 2013. http://www.wired.com/underwire/2013/09/gangs-of-social-media/Condon, Stephanie. SOPA, PIPA: What you need to know. CBS News. http://www.cbsnews.com/news/sopa-pipa-what-you-need-to-know/Wikipedia entry. Stop Online Piracy Act. http://en.wikipedia.org/wiki/Stop_Online_Piracy_ActBrodsky, Art. PIPA And SOPA Were Stopped, But the Web Hasn't Won. January 25, 2012. http://www.huffingtonpost.com/art-brodsky/pipa-and-sopa-were-stoppe_b_1230818.html
  • #38: Social Media Futures and Final Project PresentationsIn our final class, we will explore what the future holds for social media in a world of always-on, wherever-you-are radical connectivity. Students will present their final projects and synthesize key leanings of the class. How to prepare for this classRequired reading: Mele, Nicco. The End of Big. Chapter 1, “The End of Big” MacKinnon, Rebecca. Consent of the Networked: The Worldwide Struggle For Internet Freedom. Chapter 14, Building a Netizen-Centric Internet and Afterword. pp. 221-26