Digital Engagement for CSPs
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This document discusses digital engagement strategies for community safety partnerships (CSPs). It notes that people now spend much more time engaged online than with traditional media, so CSPs must interact with people digitally. The document provides several principles for effective digital engagement, such as engaging people on their own terms, prioritizing culture over technology, and having interactive organizations to support interactive websites. It stresses the importance of understanding the strategic goals of any digital engagement activities.
Digital Engagement for CSPs
- 1. Digital engagement for CSPs Dave Briggs East of England Community Safety Forum 18th May 2011
- 2. Helping government use the internet to make itself a bit more interesCng
- 3. Strategy Training Development
- 4. Noot
- 5. RepKnight
- 7. The benefits office to Number 10 in 5 years... ...and a blog. hOp://www.flickr.com/photos/downingstreet/3045344571/
- 9. Communicate Play Work
- 10. Walsall: Express & Star: 23k Facebook: 222k (thanks @danslee)
- 16. Mainframes Web / Mobile Minicomputers Microcomputers
- 17. Smaller, more personal (and harder to control)
- 19. 100 million hours 200 billion hours
- 20. £5,500 £153,516
- 23. Access to the internet Access to compuCng A nice user interface
- 24. Some principles
- 25. 1. Online communiCes are communiCes too!
- 29. 2. Engage people on their terms, not yours.
- 30. 3. Culture maOers more than tech
- 31. Openess Transparency CollaboraCon CooperaCon
- 32. 4. Don’t assume that everyone is offline.
- 33. 5. InteracCve websites need interacCve organisaCons
- 34. The toolkit
- 35. 1. Go where people are 2. Right tool, right crowd
- 46. Use in community safety
- 52. This stuff works
- 53. You must understand why you’re doing it though!
- 56. What are you trying to achieve? What are you asking people to do?
- 57. Change percepCons? Change behaviour? Improve services?
- 58. In summary:
- 59. The change is happening: deal with it Solve the parCcipaCon deficit Know why you’re doing what you’re doing
- 60. Thank you for listening!