Augmented Reality, RFID and the Internet of Things
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The document discusses the evolution of technology, particularly focusing on the interplay between screens, digital interaction, and physical experiences. It highlights innovations like augmented reality, tangible user interfaces, and mobile technology, emphasizing their potential to create emotional connections and shared experiences. The text also underscores the importance of integrating digital elements into physical retail to enhance consumer engagement and experience.
![“ A year from now basically every new phone that’s sold will have [Near Field Communication]. It’s a two-way, bio-directional RFID communication link that makes this device work as a tag or as a reader. ” Sony Ericsson’s VP of systems architecture Håkan Djuphammar,](https://image.slidesharecdn.com/digitalrealworld-090727102753-phpapp01/85/Augmented-Reality-RFID-and-the-Internet-of-Things-29-320.jpg)
Augmented Reality, RFID and the Internet of Things
- 1. The internet of things o r “Why don’t you switch off your screen and do something less boring instead?”
- 2. Are screens boring? Can paperbacks be digital? Will digital make us cry? Why should we care? Presentation scope
- 4. They have defined our interactions with technology They are different sizes They are in different places They are at the boundary of digital and the real world So are screens boring?
- 5. From GUI to TUI GUI = passive consumption and a more distant relationship Tangible user interfaces have already redefined gaming Practical motion, voice and multitouch interactions define new technologies and products
- 8. Project Natal – physical and emotional gaming Microsoft unveiled its new control system for the Xbox 360 console at E3 Motion sensor that makes use of face recognition software and biometrics “ The video games industry has not allowed us the opportunity to cry , because we were too busy putting our adrenalin rush into the controller, or wherever we swing our arm with a Wii controller to get a result. Because of that, there is no room for a video game to break your heart. We now have a little more room to be a little more emotional with Natal technology than we did before.” Stephen Spielberg Peter Molyneux http://news.bbc.co.uk/1/hi/technology/8078322.stm
- 9. But in the meantime we are starting to bridge the gap…
- 10. www.fanta.eu
- 12. Augmented reality Breaking through screens to integrate digital 3D with real world physical objects/images. Marker Based AR is real time processing of ‘reality’ on PCs & webcams through the recognition of markers and displaying graphics on top of them. The current hype. Markerless AR is powered by GPS and compass on mobile devices. The new hype? Augmented Vision does not exist. Yet. But the University of Washington is putting pixels in contact lenses… #1
- 13. Haven’t we been here before?
- 14. Beyond “marketing fluff” = A future of mobile search…
- 15. … that bridges screens and the real world?
- 16. … that bridges screens and the real world?
- 18. Can paperbacks be digital?
- 19. I am Arfur
- 23. On is off/Off is on In a world of dirt cheap, fast & “ always on Wi-Fi ” internet an unconnected device is odd. AIR and Silverlight, Google Docs & MS Office function on your desktop, on the web, on your phone . GPS & Bespoke sensors enabled products and services to blur what is computing and what is traditional off-line activity. But QR, RFID and NearField make any physical product into a low-cost communication channel . #2
- 25. Pling Plong is a soft pillow that plays back audiobooks based on the physical objects or books that are placed on it.
- 28. “ But what if I don’t want to buy an RFID kit?”
- 29. “ A year from now basically every new phone that’s sold will have [Near Field Communication]. It’s a two-way, bio-directional RFID communication link that makes this device work as a tag or as a reader. ” Sony Ericsson’s VP of systems architecture Håkan Djuphammar,
- 30. With near field communication (NFC), your credit cards, loyalty cards, and travel card are all in one place Make fast and secure purchases with your phone at NFC credit card readers Just touch and ride. Use your phone as your travel ticket Add value or time to your travel card over the air Explore mobile weather and news by touching your phone to radio frequency identification (RFID) tags Before 2010…. … Nokia 6212
- 32. Will digital make us cry?
- 34. Live experience & digital magic Break out from behind the screens to create shared experiences in unexpected places Live experiences have immediacy and a sense of unrestricted/filtered connection and control “ Any sufficiently advanced technology is indistinguishable from magic ” ==> bring back the wonder of the early days (80s) #3
- 38. Shared group experiences with unexpected interactions
- 39. O2 expects one million people to take part in the interactive games over the summer.
- 40. High-tech meets physical low-tech means more engaging messaging opportunities
- 44. We need to offer a shared, perception changing experience An experience you can participate in, use and break out into the real world
- 45. Why should we care?
- 46. 69% research products online before going to the store to make a purchase 34% have looked at an online review at least once before making a purchase 61% want to be able to scan bar codes and access information on other stores’ prices. Why should we care?…the new retail journey 39% compared a product’s features and price across online retail outlets before buying 9% used a cell phone to text message a friend about a product while shopping. Source: BusinessWeek
- 49. Based on Nokia’s Mobile Gateway & Jyri Engestrom Why should we care?...Social Periphery
- 50. But what can we do now? Use AR to fulfill the physical need to see a product during digital research and use print-off markers to stimulate drive to in-store ? Integrate digital and POS/in-store media to make the physical retail experience part of the extended interactive journey? Create interactive watercooler moments to get people talking that are good enough to share ? Be at the heart of social periphery as the enabler and the filter ?
Editor's Notes
- #5: Are screens boring? Not necessarily, it’s just that what we define as a screen is changing…there are more of them, they’re different sizes and in different places and our relationship to them is changing, the way we interact with them is changing.
- #6: A new relationship is expected beyond the old screen/mouse/keyboard/joypad, how do we respond
- #10: Are screens boring? Not necessarily, it’s just that what we define as a screen is changing…there are more of them, they’re different sizes and in different places and our relationship to them is changing, the way we interact with them is changing.
- #26: “ Pling Plong is a media player for stories and sounds, placed inside a pillow. It is designed for the home environment and is meant to stimulate children’s imagination and interest for books. Its low-tech appearance in form, material and its simple functions makes the pillow seem magical. The fact that you can lay your head on it makes the toy very calming and it is meant for relaxing play alone.”
- #43: Educational engagement – interactive inspirational and fun learning
- #45: Offer an experience that they can participate in, use and break out into the real world