Augmented Reality: Merging Our Real World WIth The Virtual
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The document discusses augmented reality (AR) as a technology that merges the real world with virtual information, enhancing user experiences and skills. It highlights the rapid growth in AR revenue, projected to reach $1.5 billion by 2015, driven largely by mobile applications. The document also addresses challenges related to privacy and virtual air rights that need to be considered as AR technologies develop.
![Thank You
Lynne d Johnson
@lynneluvah | WaggenerEdstrom.com
ljohnson[at]waggeneredstrom.com](https://image.slidesharecdn.com/lynnedjohnson-ar-emmecon-2012-120625154125-phpapp01/85/Augmented-Reality-Merging-Our-Real-World-WIth-The-Virtual-16-320.jpg)
Augmented Reality: Merging Our Real World WIth The Virtual
- 1. AUGMENTED REALITY Merging Our Real World With The Virtual Lynne d Johnson | @lynneluvah Director, Digital & Social | Waggener Edstrom
- 2. What Is Augmented Reality? Real World | Augmented Reality | Virtual World Where We Are Virtual Space The Physical Plane Simulated Exceeds Bounds Of Physical
- 3. What Is Augmented Reality? “AR augments the real world environment with virtual information improving people’s senses and skills.” - Ronald Azuma, A Survey of Augmented Reality
- 4. This Is Augmented Reality
- 5. AR Revenue Boom “Annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by 2015, up from less than $2 million in 2010.” – Juniper Research
- 6. Mobile Apps Driving AR Adoption
- 7. AR Enhances Mobile The seminal promise of AR is as the touchstone technology allowing social networks, geo-based tracking, and the semantic web to converge. In its bridging of social channels with local search functionality in a mobile framework (SoLoMo - Social Local Mobile) has been where consumer adoption of these AR technologies has been greatest.
- 8. But It’s So Much More Than Mobile Internet of Things RFID • Ease of Use • Provides Utility • Engaging Experiences
- 9. Zeal Optics Z3 GPS Goggle http://youtu.be/F9u1mUlK8qg
- 10. Mercedes Benz AR Dashboard http://youtu.be/-BfWS83vPks
- 11. LG SmartThinQ Technology http://youtu.be/d2NvPFO6sTw
- 12. Google’s Project Glass http://youtu.be/9c6W4CCU9M4
- 13. And Print Isn’t Dead Yet http://youtu.be/wi80g9WJvmw
- 14. But If We’re Not Careful http://youtu.be/fSfKlCmYcLc
- 15. Challenges Ahead 1. Privacy 2. Virtual Air Rights
- 16. Thank You Lynne d Johnson @lynneluvah | WaggenerEdstrom.com ljohnson[at]waggeneredstrom.com