Inspired By Augmented Reality
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The document discusses how consumer shopping behaviors have shifted, with mobile phones becoming the primary shopping tool. It emphasizes the importance of integrating augmented reality (AR) in marketing strategies, particularly focusing on social, local, and mobile (SoLoMo) experiences to enhance user engagement and improve conversion rates. The impact of AR on sales and marketing ROI is highlighted through successful case studies, showing significant increases in conversion compared to industry standards.
Inspired By Augmented Reality
- 1. Inspired By Augmented Reality For Marketing Lynne d Johnson Content + Community Consultant @lynneluvah
- 2. Consumers Have Totally Flipped The Purchase Funnel
- 3. Their Shopping Behaviors Have Changed
- 4. The Mobile Phone Is Their Ultimate Shopping Tool Source: http://www.youtube.com/watch?v=CjUcq_E4I-s
- 5. Insert New Marketing Strategies Here Source: Winning The Zero Moment Of Truth, Google
- 6. Mobile Strategies = Mobile Advertising + Mobile Ready Sites (And/Or Apps)
- 7. But One Step Further: Mobile Experiences = SO - Social LO - Local MO - Mobile
- 8. Who's Winning The SoLoMo Game? Source: Social Commerce Today, Infographics http://socialcommercetoday. com/solomo-for-dummies-chart/
- 9. Augmented Reality Enhances Usefulness Of SoLoMo
- 10. 8 Months Ago... Today... NFC Even More Advanced & More Useful Must Provide Utility Be Easy To Use Create Engaging Experiences
- 11. But What About The ROI?
- 12. ● Loads of people shared music on Youtube, Facebook, and Twitter ● More than half of the 14 bands sold out their music in first week ● Won Gold Lion in the direct marketing category
- 13. "70% of those who went to the site chose to live the experience which is a great conversion rate and of that group 13% then purchased the project – compared to an industry standard website conversion of around 0.5%.” - Myles Peyton, Director of Total Immersion
- 14. Tracking their AR online campaign, as well as activity on AR application affixed to window at Selfridges Tissot saw in-store sales rise 85%
- 15. The More Realistic Uses Are Even More Exciting
- 16. AR + SoLoMo With GoldRun & H&M Source: http://www.youtube.com/watch?v=EsAs5iw3U04
- 17. The Future Possibilities NFC + AR Image Source: Augmented Planet
- 18. Thank You! Lynne d Johnson Content + Community Consultant @lynneluvah